Brian Sullivan Email and Phone Number
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As a finance executive with over 25 years of experience in the media and advertising industry, I have successfully led and executed financial strategies, operations, and M&A transactions that support the growth and performance of global marketing communications companies. Currently, I am the SVP - Finance and Operations at Omnicom Precision Marketing Group (OPMG), where I oversee the corporate development financial planning, analysis, and operational management of a portfolio of agencies that deliver hyper-personalized, meaningful customer experiences at scale using advanced data, integrated AI, marketing technology consulting, digital creative capabilities, CRM, and automated content production.In this role, I leverage my financial leadership, M&A expertise, and media, marketing, and advertising industry knowledge to partner with the OPMG and Omnicom leadership teams, as well as with the agency CEOs, CFOs, and CTOs to drive revenue strategies, business development, operational efficiency, as well as execute on our M&A strategy and lead risk management (specifically data privacy / information security). I am also actively involved in the identification, evaluation, and execution of M&A opportunities that enhance OPMG's offerings and competitive edge in the market. My passion is to align financial initiatives, strategic vision, operational goals, and corporate objectives to create value for clients, shareholders, and employees. I thrive in collaborative and dynamic environments, where I can build and nurture relationships with internal and external stakeholders, and contribute to the success of the organization.
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Svp, Finance And Operations - Omnicom Precision Marketing GroupOmnicom 2019 - PresentNew York, Ny, UsOmnicom Precision Marketing Group (OPMG) aligns Omnicom's global digital, data and CRM capabilities to deliver hyper-personalized, meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, predictive analytics, econometric and attribution modeling, AI & ML analytics, digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first, second and third-party sources, including several proprietary Omnicom data partnerships. -
Global Chief Financial Officer – Omnicom Specialty Marketing GroupOmnicom 2017 - Jun 2019New York, Ny, UsOmnicom Specialty Marketing Group encompasses a portfolio of industry-leading companies in field marketing, sales support, merchandising and point of sale, consulting for not-for-profit organizations, and other custom communications services. The portfolio included AMCI, Beanstalk, Changing Our World, CPM, Creative Channel Services (CCS), ONE Hundred, One & All, MarketStar, Signature Graphics, Steiner Sports, IMS, and Washington Speakers Bureau. -
Vp Of Finance - OperationsOmnicom 2012 - 2017New York, Ny, UsLed vision, strategy, and execution for all facets of finance, planning, and operations for the CRM and Branding groups. Partnered with the leadership of Omnicom and DAS to build strategies to govern growth initiatives, investments, M&A, employment compensation, real estate, contracts, and financial management.- Managed a network of agencies that included RAPP, Targetbase, Javelin, Colangelo Marketing Solutions, ECI, Wolff Olins, Siegel+Gale, Hornall Anderson, and Sterling Brands. Also worked closely with Critical Mass and The Hangar, a leading digital offshore production facility located in Costa Rica.- Assumed a lead role in corporate growth, assessing the viability of potential acquisition candidates while leading post-acquisition integration. Deal examples include the buyout of the non-controlling minority interest of Critical Mass, the acquisition of TLGG, the acquisition of Haygarth, and the internal financial investment to build Sparks & Honey.- Strengthened overall organizational effectiveness by reorganizing portfolio and disposing of non-core operations that did not fit long-term strategic goals.- Worked with agency leaders, tax experts and attorneys to expand the company’s reach and influence to secure penetration into markets in Brazil, Dubai, and China.- Orchestrated a fully array of external and internal audit processes.- Achieved distinction with selection to Omnicom University, a senior management leadership program taught by faculty from Harvard Business School. -
Director – Global Media & Communications GroupUbs Investment Bank 2010 - 2012Zurich, ChDirected efforts within the Global Media and Communications Group with leadership of deal teams engaged in M&A, debt financing, and equity offerings of companies throughout the Media and Communications vertical. Returned as a key member of the Advertising & Digital Media practice, valued for industry knowledge, professional connections, and the ability to serve the needs of clients through digital media and mobile advertising platforms.- Served as the lead coverage banker at UBS managing the Advanced Advertising practice working with data companies, ad technology companies, and large cap diversified media companies.- Worked on sell side transactions selling late-stage startups to large cap industry leaders.- Entrusted with the enhancing relationships with clients representing industry leaders in Diversified Media, Advertising, Internet, Cable Television, and Broadcasting; presented marketing collateral to these accounts that showcased the depth and breadth of the company’s financial services offerings.- Strengthened ties with top executives of Comcast/NBCU, Interpublic Group, Omnicom Group, Discovery Communications, Time Warner Inc., Rentrak, Experian, and media-focused private equity firms.- Positioned the firm as the exclusive placement agent to the Interpublic Group on the sale of that client’s shares in Facebook; additionally, served as placement agent in the sale of equity securities in Twitter, and served as a financial advisor to NeuroFocus on its sale to Nielsen. -
Senior Manager – Corporate DevelopmentWpp 2007 - 2010London, London, GbRecruited to be a key player on the corporate development team at this leading global marketing, advertising, and consumer research firm, completing over 20 transactions in three years that included acquisitions, investments, and partnerships. Evaluated the strength of all business opportunities using financial analysis, due diligence, and valuation modeling. Key transactions included deals with Omniture, Fox Audience Network, and partnered with leading Silicon Valley venture capital firms.- Maintained the authority to negotiate purchase and employment agreements with selling shareholders and their advisors.- Authored analysis and transaction recommendations for submission and review by the CEO, CFO and the Board of Directors; as necessary, represented WPP as a Board Member and Board Observer on its investments. -
Associate Director – Global Media & Communications GroupUbs Investment Bank 2005 - 2007Zurich, ChCoordinated and executed a broad range of M&A transactions, debt financings, and equity offerings, with a focus on the Media, Technology, and Communications industries. Key clients included Reuters (advising on the $17.5B sale to Thomson Corporation), Elevation Partners (in its acquisition of Forbes Media), the NASDAQ IPO listing of China media company, and a cross border M&A with Grupo Abril (Brazil). Retained to expand coverage of marketing communications, digital, and diversified media. -
Manager – Technology, Communications, & Entertainment GroupErnst & Young 2002 - 2003London, GbServed the needs of global clients in Advertising and Media, including Omnicom Group, HAVAS, WPP, and Univision. Developed SEC experience on Univision Communications (annual filings and S-4) and Omnicom (annual filings). -
Manager - Media & CommunicationsArthur Andersen 1996 - 2002
Brian Sullivan Skills
Brian Sullivan Education Details
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University Of Notre DameAccounting -
Carnegie Mellon University - Tepper School Of BusinessFinance
Frequently Asked Questions about Brian Sullivan
What company does Brian Sullivan work for?
Brian Sullivan works for Omnicom
What is Brian Sullivan's role at the current company?
Brian Sullivan's current role is SVP, Finance and Operations @ Omnicom | Financial strategy and corporate development.
What is Brian Sullivan's email address?
Brian Sullivan's email address is bs****@****wpp.com
What schools did Brian Sullivan attend?
Brian Sullivan attended University Of Notre Dame, Carnegie Mellon University - Tepper School Of Business.
What skills is Brian Sullivan known for?
Brian Sullivan has skills like Due Diligence, Financial Modeling, Strategy, Finance, Financial Analysis, Corporate Development, Valuation, Corporate Finance, Venture Capital, Mergers, Private Equity, Strategic Planning.
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