Brian Sullivan Email & Phone Number

New York, Ny, Us

Omnicom Precision Marketing Group (OPMG) aligns Omnicom's global digital, data and CRM capabilities to deliver hyper-personalized, meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, predictive analytics, econometric and attribution modeling, AI & ML analytics, digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first, second and third-party sources, including several proprietary Omnicom data partnerships.

New York, Ny, Us

Omnicom Specialty Marketing Group encompasses a portfolio of industry-leading companies in field marketing, sales support, merchandising and point of sale, consulting for not-for-profit organizations, and other custom communications services. The portfolio included AMCI, Beanstalk, Changing Our World, CPM, Creative Channel Services (CCS), ONE Hundred, One & All, MarketStar, Signature Graphics, Steiner Sports, IMS, and Washington Speakers Bureau.

New York, Ny, Us

Led vision, strategy, and execution for all facets of finance, planning, and operations for the CRM and Branding groups. Partnered with the leadership of Omnicom and DAS to build strategies to govern growth initiatives, investments, M&A, employment compensation, real estate, contracts, and financial management.- Managed a network of agencies that included RAPP, Targetbase, Javelin, Colangelo Marketing Solutions, ECI, Wolff Olins, Siegel+Gale, Hornall Anderson, and Sterling Brands. Also worked closely with Critical Mass and The Hangar, a leading digital offshore production facility located in Costa Rica.- Assumed a lead role in corporate growth, assessing the viability of potential acquisition candidates while leading post-acquisition integration. Deal examples include the buyout of the non-controlling minority interest of Critical Mass, the acquisition of TLGG, the acquisition of Haygarth, and the internal financial investment to build Sparks & Honey.- Strengthened overall organizational effectiveness by reorganizing portfolio and disposing of non-core operations that did not fit long-term strategic goals.- Worked with agency leaders, tax experts and attorneys to expand the company’s reach and influence to secure penetration into markets in Brazil, Dubai, and China.- Orchestrated a fully array of external and internal audit processes.- Achieved distinction with selection to Omnicom University, a senior management leadership program taught by faculty from Harvard Business School.

Zurich, Ch

Directed efforts within the Global Media and Communications Group with leadership of deal teams engaged in M&A, debt financing, and equity offerings of companies throughout the Media and Communications vertical. Returned as a key member of the Advertising & Digital Media practice, valued for industry knowledge, professional connections, and the ability to serve the needs of clients through digital media and mobile advertising platforms.- Served as the lead coverage banker at UBS managing the Advanced Advertising practice working with data companies, ad technology companies, and large cap diversified media companies.- Worked on sell side transactions selling late-stage startups to large cap industry leaders.- Entrusted with the enhancing relationships with clients representing industry leaders in Diversified Media, Advertising, Internet, Cable Television, and Broadcasting; presented marketing collateral to these accounts that showcased the depth and breadth of the company’s financial services offerings.- Strengthened ties with top executives of Comcast/NBCU, Interpublic Group, Omnicom Group, Discovery Communications, Time Warner Inc., Rentrak, Experian, and media-focused private equity firms.- Positioned the firm as the exclusive placement agent to the Interpublic Group on the sale of that client’s shares in Facebook; additionally, served as placement agent in the sale of equity securities in Twitter, and served as a financial advisor to NeuroFocus on its sale to Nielsen.

London, London, Gb

Recruited to be a key player on the corporate development team at this leading global marketing, advertising, and consumer research firm, completing over 20 transactions in three years that included acquisitions, investments, and partnerships. Evaluated the strength of all business opportunities using financial analysis, due diligence, and valuation modeling. Key transactions included deals with Omniture, Fox Audience Network, and partnered with leading Silicon Valley venture capital firms.- Maintained the authority to negotiate purchase and employment agreements with selling shareholders and their advisors.- Authored analysis and transaction recommendations for submission and review by the CEO, CFO and the Board of Directors; as necessary, represented WPP as a Board Member and Board Observer on its investments.

Zurich, Ch

Coordinated and executed a broad range of M&A transactions, debt financings, and equity offerings, with a focus on the Media, Technology, and Communications industries. Key clients included Reuters (advising on the $17.5B sale to Thomson Corporation), Elevation Partners (in its acquisition of Forbes Media), the NASDAQ IPO listing of China media company, and a cross border M&A with Grupo Abril (Brazil). Retained to expand coverage of marketing communications, digital, and diversified media.

London, Gb

Served the needs of global clients in Advertising and Media, including Omnicom Group, HAVAS, WPP, and Univision. Developed SEC experience on Univision Communications (annual filings and S-4) and Omnicom (annual filings).

Bba, Accounting

Mba, Finance