Seasoned marketing strategist with over 15 years of experience across various industries including banking, retail, publishing, insurance, and financial services. Skilled in designing and implementing full-funnel marketing plans, leveraging digital, video, audio, programmatic, and social media, to support brand health, drive customer acquisition, and maximize return on investment. Collaborative team member recognized for taking initiative and delivering results through effective leadership and influence. Adept at using data analysis to inform and guide data-driven decision making.EXPERTISE - Paid, owned, and earned media- Full funnel integrated go-to-market- Digital marketing- Lifecycle marketing- New product development- Brand strategy and value proposition creation- Story telling - Reporting, insights, and analytics- Forecasting and projecting- Budgeting- Predictive data modeling - Iterative test and learn - Media planning- Personalization at scale- Marketing technology
Listed skills include Direct Marketing, Marketing Strategy, Online Marketing, Ppc, and 21 others.