Brian Talbot Email & Phone Number

Columbus, Ohio, Us

Venice, California, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

DeveloPlus are owners of problem/solution Hair Color brands such as Color OOPS and No Grey Quick Fix, as well as the No. 1 Fantasy Hair Color brand in the USA, SPLAT Hair Color. In my role I am responsible for Brand Positioning, Brand and Product Management, Advertising, Social Media, Influencers, E-Commerce, and International expansion

City Of Industry, California, Us

(1/15 – Present)- Tasked with replicating successful domestic brand development on a global scale. - Responsible for sales and brand development of the Wet n’ Wild, Physicians Formula, Lip Smackers, and Bonnie Bell Brands outside of North America. - Launched Advertising and Social Media campaigns in Italy, Ireland, Australia, China, South Africa, and Switzerland to increase our brand awareness and drive sales- Introduced brands in Japan, Spain, Poland, Chile, and Malaysia - Launched China E-Commerce site for wet n wild brand on Tmall2016 Sales up 70% to LY and on budget for Sales and Profit Goals

City Of Industry, California, Us

• National Marketing Leadership for 3 brands: wet n’ wild Cosmetics, Black Radiance Cosmetics, and Fergie • Driving Force for the Repositioning of wet n’ wild Brands throughout the US via: o Impactful Branding Positioning and Managemento Public Relations Leadership o Talent and Brand Recruitmento Product Development o Ad Agency Managemento Creative Developmento Market Research o Visual Merchandise Development • Provided oversight to drive sales: NET RESULT: DOUBLE DIGIT % INCREASE YEAR OVER YEAR; FROM $83M (2010) - $164M (2015).• Provided Direction and Leadership in the recruitment of exceptional talent pedigrees across departments • Brand Re-Invention/Evolution – Rebranded wet n wild from a brand based purely on price to one with a distinct Brand Point-of-View. • Creative Strategy: Renamed Brand, provided direction and oversight in the upgrade of graphics, imagery, and copy.• Social Media – Launched wet n wild’s first social media sites to amplify new brand voice. RESULT: FB: 116K FOLLOWERS, TWITTER: 113K, INSTAGRAM: 257K.• Executed wet n’ wild Brands’ First National Advertising Campaign, including National TV Spots, Social Media Influencers, Concerts, Print ads, Radio and Video ads. Net impressions and new store distribution• National PR Campaign – Provided Direction and Leadership with National and Local short and long lead publications, including National Fashion and Lifestyle Magazine, Influential Bloggers and Vloggers • Developed wet n wild’s first Philanthropic/Charity Partnerships – American Cancer Society, amfAR, and Dress for Success. Fundraised, raised awareness, instructed clients in classroom setting. btalbot@markwins.com

Columbus, Ohio, Us

Consulting with Brand team on the development of the Signature and Seasonal collections.

Pittsburgh, Pa, Us

Brought in to create the Beauty Category for American Eagle Outfitters and its brandsNET RESULT: Increased sales from $7million in 2005, to $30 million in 2009 with the highest IMU% and MMU% in the companyCreated infrastructure for product development, package design, sourcing, and productionEstablished new work processes with cross-functional partners - Planning, Allocation, Visuals and Marketing - to support Beauty Category Developed line positions and architecture for fine fragrance, cosmetic and body care categoriesRecruited and led a team of three buyers, and managed external design and operations partnersManaged a $2.5 million development, fixturing and sampling budget

London, England, Gb

Hired to drive store sales and support launch of on-line and direct selling channelsNET RESULT: delivered a 7.6% increase in retail store salesResponsible for an 850 sku line selling in a 425 store chain, on-line, and through 9,000 Direct Selling consultants in the U.S., Canada, and Mexico, Repositioned Home Fragrance category increasing sales by 28% Revised company's promotional strategy to improve sales and alignment across channelsRegion's lead on Corporate 3 Year Planning Task Force Managed a team of 10 Merchandise Directors and Product Managers.

Columbus, Ohio, Us

Recruited to deliver incremental sales through the creation of new categories for the brand. NET RESULT: Delivered 4 new incremental brands worth over $300 million annuallyLed cross-functional teams in the architecting, positioning, development, launch and merchandising of new incremental brands. Most significantly:Pure Simplicity - ($110 million annually) Created the companies first naturally based line of face, body, and lifestyle products (54 SKU's). Art Stuff - ($85 million annually) A body and color line for pre-teens/ tweens, 8 - 12 years old (48 SKU's). Supported new line with new CRM strategy containing monthly newsletters for kids and a rewards program, the first of its kind for BBWBeautiful by Nature - ($60 million annually) Cosmetic line lips, eyes, and foundation (225 SkU's)FACE - ($50 million annually) Skincare line: cleansers, moisturizers, and anti-aging products (20 SKU's)Managed a team of 2 buyers

Us

Responsible for a 500 sku line of skincare and cosmetic productsNET RESULT: Arrested sales decline, and achieved targeted annual growth

Us

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Mba, Management

Bs In Packaging