Brian Temple Email & Phone Number

Avon, Colorado, United States

• Senior level fractional / free-lance marketing consulting offering integrated and marketing strategy, messaging, creative content, go-to-market (GTM), growth & Account Based Marketing (ABM), creative and program.
• Special expertise in strategic alliances / partner marketing and GTM programs & campaigns

Santa Clara, California, US

• Developed and drove strategic approach to co-marketing planning and campaigns. Collaborated with OEM and Alliance Partners to develop and implement global co-marketing campaigns that consistently exceeded goals.
• Led the team chartered with driving strategic digital go-to-market campaigns, alignment and partnership with OEM and other technology Alliance (Microsoft) Partners globally, for AMD's Commercial Client business
• Drove the vision, priorities, strategies, programs, marketing campaigns and activities in teaming with these Partners for win-win achievement of commercial PC and Workstation marketing and sales goals

Las Vegas, NV, US

• Led marketing strategy and execution for cross-sell campaigns to increase “share of wallet,” grow client engagement, generate and nurture additional sales leads and build pipeline globally
• Generated more than $2M in Pipeline two months into a client cross-sell campaign

Dublin 2, IE

• Developed, executed, and managed global marketing campaigns to launch and market strategic executive thought leadership content
• Generated customer engagement and Sales Field leads via breadth of Content Marketing, Digital, Social, Search and other marketing strategies, consistently exceeding results goals
• Created a “full funnel” marketing program, consisting of modern, B2B Marketing and ABM best practices, to generate and nurture C-level target client engagement throughout the customer journey and pipeline
• Influenced double-digit $M in revenue using insights, data-driven, optimized “full funnel” and ABM approach

Palo Alto, CA, US

- Drove B2B and ABM marketing campaigns re: cybersecurity for line of commercial Premium PCs, targeted at Named Accounts and new customer prospects across all industries -- impacting sales, average unit/deal sales prices, market share and profit margins- Improved campaign reach, brand consideration, engagement, sales opportunity pipeline and purchase.

Palo Alto, CA, US

• Led team of 11 in collaborating with major retail channel partners / accounts and Field Sales teams in developing and executing multi-channel co-marketing product launch campaigns and supporting activities
• Enabled reseller partner in effectively marketing and selling scores of products via marketing campaigns, sales enablement materials, and end-customer marketing collateral
• Doubled sales at largest channel partner; drove increases with others -- on-shelf & online (omni-channel)

Palo Alto, CA, US

- Drove partnering with Global Alliance Partners Intel, Microsoft and AMD to drive global joint marketing priorities, programs, campaigns and other initiatives- Utilized innovative and creative digital, social and other media mix components- Collaborated with CMOs and senior marketing executives- Drove Alliance funding of and participation in award-winning.

• Generated a 10X+ increase in total and “qualified” sales leads for this SaaS e-procurement software & services company, via ABM approach to B2B demand generation
• Collaborated closely with Sales Teams on targeting major prospects and accounts
• Developed competitive analyses and counter messaging, sales tools, industry and executive events

• Led all marketing, product/service offering launches, messaging and demand generation in driving this B2B e-procurement SaaS company from $1M to 18M in revenue, EBITDA, and cash-flow positive position
• Drove brand strategy and messaging; website design & content; product launch approach; sales enablement Account-Based Marketing (ABM) & demand generation; Field Marketing; C-level customer and industry events; MQLs.

- Led development of marketing programs to launch, generate and build sales of Compaq PCs - Directed marketing operations, launch and marketing processes, marketing operations and overall budget management

• High impact role in generating consistent double-digit sales increases to catapult Compaq to #1 US Consumer PC market position
• Led close collaboration and influence with internal global Brand teams in developing consumer brand positioning, identity, and messaging
• Developed and directed multi-component national Compaq and channel account-specific marketing programs, including brand strategy, messaging, national broadcast and print advertising, sales promotions, interactive /.
• Directed development and execution of national Compaq and channel partner campaigns, including broadcast, digital and print advertising, PR, sales promotions, in-store marketing, and events
• Drove field/channel marketing, closely collaborating with sales teams on channel marketing campaigns and providing them and channel partners with “sell-in” and other sales tools
• Presented outbound marketing plans to Sales teams and channel partners at sales field and customer events

• Drove development and implementation of channel account-specific marketing programs; in-store marketing; channel communications; and PR /media relations to generate sales of Compaq consumer products
• Drove field marketing, closely collaborating with sales teams on channel marketing campaigns and providing them and channel partners with “sell-in” and other sales tools - Led team of four marketing communications.

• Impact role in launching the industry's first true "Home/consumer" PC
• Built and executed dozens of other launch and innovative sustaining PR campaigns for dozens of other commercial and consumer technology products
• Drove development and execution of global press conferences, webcasts, executive presentations, media tours and industry analyst briefings

Ba, Journalism

Mba, Marketing