Brian Tesch Email & Phone Number

Oshkosh, Wi, Us

Neenah, Wisconsin, Us

Operated as a product owner and business stakeholder/owner delivering business and technology direction to several IT agile teams executing work across the entire enterprise including building roadmaps, tracking performance, creating and solutioning user stories and driving prioritization of work efforts.Collaborated with stakeholders to research, select, implement and support AI-driven consumer experiences within the enterprise.Oversaw the implementation of a customer data platform (CDP) allowing for a consolidated storage system for all policyholder policy and interaction data.Managed the entire Personal Lines customer- facing new business e-commerce experience and the existing policyholder self-service experiences focusing on driving conversions through all steps of the funnel utilizing conversion rate optimization tools and processes.Managed the marketing technology vendor management process including: research, rfp writing, overseeing the product selection process, budgeting, negotiations, renewals along with enterprise-wide approaches to implementation partnering with cross-functional team and vendor management leadership.Led and acted in a hands-on development role related to initiatives including: conversational AI, advanced user-behavior analytics, predictive model implementation, LTV, website accessibility, compliance and privacy, CMS, eCommerce, marketing automation, usability testing and website design and development.

Neenah, Wisconsin, Us

Reporting to the VP of Marketing and Executive VP. Managed a staff of individuals including roles in ux, design, development, content and research.Accountable for the creation and establishment of a digital experience practice within Jewelers Mutual. Areas of ownership included marketing automation, UX design, front-end development, user experience, analytics, testing and user feedback, content management and oversight of our D2C ecommerce business. Hired, managed and directed a staff of up to 6 professional positions with project budgets up to $5,000,000. Operated as a product owner and business stakeholder/owner delivering business and technology direction to several IT agile teams executing work across the entire enterprise as well as building roadmaps, tracking performance and driving prioritization of work efforts.Oversaw and managed the entire Personal Lines customer- facing new business e-commerce experience and the existing policyholder self-service experiences focusing on driving conversions through all steps of the funnel utilizing conversion rate optimization tools and processes.Conceptualized and implemented a complex marketing automation ecosystem servicing both B2B and B2C audiences leveraging robust back-end data integrations and multi-branched, personalized campaigns in a fully automated way to drive conversions at key funnel steps. Led the re-platforming of our corporate website experience leveraging cloud infrastructures, open-source development technologies and modern UX and design principles to elevate our experiences and introduce forward-moving capabilities like personalization, customer 360, advanced product analysis and a robust testing infrastructure that allowed JM to deliver a personalized customer experience to it's varied audiences.Acted as a co-owner of JM's largest P&L driving double-digit growth and record policyholder retention levels while modernizing the processes and infrastructure to scale where needed.

Reporting to the VP of Marketing. Accountable for creating and executing EAA’s digital media strategy, including: web design, content development, digital governance, social channels, email marketing, digital advertising, brand alignment and new product development. Managed a staff of up to 5 professional positions with project budgets up to $2,000,000.Provided strategic direction into new products and markets by leading the discovery and research stages of projects, including: stakeholder interviews, research, materials review, reporting dashboard creation and presenting findings with the goal of supporting stakeholders in their quest to solve their digital challenges.Managed the discovery phase, software and vendor selection phase and initial design and development phases of an entire rebuild of EAA’s web presence. Provided documentation, guidelines, analytics, custom reports and other written or designed communications that conveyed complex ideas to assist in decision-making processes.Translated business requirements into functional and technical specifications.Authored EAA’s Digital Media Strategy including tactical implementation plans aligned to business objectives.Developed digital marketing strategies that enabled EAA’s brand to connect with members and prospects in a meaningful way on social media, mobile, digital and through creative uses of 3rd party platforms and services.Managed workflow, deadlines, partner and volunteer relationships, professional marketing and technical staff, and other external teams.Overhauled EAA’s email marketing practices.Created and maintained the Digital Media scorecard including monthly reporting of key priorities, key opportunities, project status updates, financial metrics and operating KPI’s.

Reporting to the VP of Technology. Responsible for developing processes and improving methodologies, project management, work allocation and prioritization, hiring and coaching associates, metrics, web strategy and business alignment, website design and development, vendor relationships and contract negotiations. Managed the entire selection and implementation process of an enterprise-level CMS including: documenting requirements, RFP creation, vendor relations, product evaluation and selection, hardware and system implementation, site conversions, documentation and training.Led Enterprise Social Networking Site implementation utilizing internal and external resources. Received vendor award for “Best Social Networking Site.”Served as Project Manager, Social Strategist and Lead Architect ensuring a disciplined approach to processes and methodologies and adoption of best of breed functionality.Directed the re-design of EAA’s e-commerce storefront, going from an internally built system to a cloud-base offering, while building and ensuring properly functioning back-end integration points. This implementation resulted in a self-service model for Retail Operations, an enhanced storefront offering for shoppers providing many new features and functions directly resulting in a 40% increase in online sales revenue.Led the design and development of a major online video site implementation utilizing Brightcove, a cloud-based video service provider. Made improvements to the user interface, video architecture and video player, integrating social capabilities and enhancing the back-end administration to deliver a self-service architecture allowing staff to update content and upload videos with no IT involvement.Managed the day to day operations of over 20 websites on various platforms and technologies.

Fond Du Lac, Wisconsin, Us

Reporting to the Director of Marketing.Designed, developed and maintained the primary college website.Designed and developed an online course registration system which later was adopted by other technical colleges in the state.

Marketing/Advanced Webmaster

Sales And Marketing