Led agile Marketing Team for Fortune 500 life sciences and technology company, responsible for elevating and modernizing global website and growing sales, brand awareness and market share. Developed a holistic view of the customer journey by portfolio. Applied data, insights, and best practices to optimize UX and web performance, delivering a more customer centric web experience that engaged and converted. • Increased organic web MQLs by 84% in 2022 and lead generation form submissions by 154% in 2023.• Elevated engaged visits by 228% in 2022 and reduced bounce rate by 15% in 2023 and 24% in 2024.

Global Product Marketing role managing Content Management software platform. Led strategic planning and execution for clinical, commercial, and regulatory life sciences software products. • Led sales and marketing strategy and drove product roadmap for Wingspan eTMF clinical trial SaaS platform. • Created, launched, and promoted dynamic WordPress microsite that increased MQLs by 70% and RFPs by 45% in 2019.

Developed and executed sales, marketing, and branding strategies for global firestop supplier, promoting flagship EZ-Path and US made construction products. Managed 3 Creative Reports and championed product portfolio across all channels of trade.• Developed hundreds of promo and training videos and updated website and sales collateral to reflect industry leadership.• Led industry, trade, and media planning and execution and launched digital campaigns to drive double digit growth.

Led sales, marketing, and product development initiatives for consumer hardware division of industry leading auto parts supplier. Managed product lifecycles for over 1200 skus of builder’s hardware and home decor products worth over $45MM.• Executed strategic business growth initiatives driving over $7MM in new product and new channel pipeline sales.

Led sales, marketing, product development, design, and rebranding for seed and garden products supplier. Led redesign of over 10K packages and hundreds of POP displays and overhauled GTM collateral to reflect new modernized brand identity.• Launched Disney Garden Products promos into Lowes and Home Depot, worth an incremental $2.5MM and $1.2MM.• Sold quarter pallet promos into coveted Home Depot west coast region worth over $1.4MM in incremental sales.

Led international sales, marketing, and product development initiatives for specialty puzzle and game supplier. Directed creative team, negotiated licensing agreements, and managed relations with agencies, licensing agents and vendors.• Launched new premium puzzle line into mass market accounts worth over $1.4MM in annual sales.• Introduced “first to market” 3D Pyramid Puzzle line increasing incremental channel revenue by over $750K.

Led sales, marketing, product development, business development, and channel marketing initiatives to fuel strategic growth strategy, expand new channel distribution, increase market share, and accelerate sales growth across all channels. Managed a specialized team of five sales, marketing, and PD reports focused on penetrating new markets and driving sales growth. • Launched new craft program into Wal-Mart worth over $2.2MM and specialty line worth $1.7MM into Mass Market.Partnered with retail accounts like Wal-Mart, Target, Sam’s Club, Costco, Home Depot, Lowes, Ace, AutoZone, Advance Auto, CSK, Staples, Office Max, Office Depot, Michael’s, JoAnn’s, Walgreen’s, Sally Beauty, grocery & drug chains, distributors, and catalogers.

Senior management position across all channels of trade with responsibility of $80MM. Led channel specific marketing strategies and promotional programs tailored by account. Supervised seven direct reports, managed extensive list of annual trade shows and events, and oversaw design, advertising, and public relations agencies. Developed product roadmaps and converted “Voice of the Customer” insights into products and promotional programs that consistently drove incremental sales and distribution.• Created $7.4MM promo program sponsored by Wal-Mart CEO Tom Cauglin, increasing sales 70% during VPI year• Won first place at 2002 Wal-Mart Shareholders Fair for creating best interactive booth • Introduced Mass Market “40% More” promo program increasing annual revenue by $5.7MM

Led new channel and business development initiatives for Office Products, Warehouse Clubs, Automotive, Marine, Dollar Stores, and Outdoor channels. Responsible for planning, designing, managing, budgeting, and executing all aspects of marketing, design, and product development to fuel sales growth.• Drove $7.2MM in incremental new channel pipeline sales in automotive, marine and dollar store accounts • Reinvigorated Sam’s Club BTS sales by securing back-to-back seasonal promos worth $2MM with Velcro Toolbox • Expanded seasonal mass market sales by 35%, forcing incremental promotional distribution worth over $5.2MM

Blended marketing role responsible for developing product roadmaps, managing product lifecycles, developing new products, and delivering seasonal promotions. Managed accounts directly with sales team and had responsibility over P & L, forecasting, competitive, market and trend analysis. Increased Office Products channel sales over 30% YOY for two years promoting new on-pack merchandising.

Led PD Engineering staff and functions and managed Creative Team and agencies, providing technical, design, and creative support to sales and marketing teams. Coordinated R & D, performed market, competitive, and trend analysis to create and launch a series of new products, line extensions, and promotional programs. Doubled sku count and retail footprint in just two years and led interactive Velcro Toy BD initiative, driving over $10MM in new Mass Market and Specialty Toy distribution.

Responsible for structural and graphic design of new products, packaging, merchandising, trade shows, and promotional materials. Functioned as hybrid of a PD Engineer and a Creative Director, capturing specs and defining processes while creating style guides and brand guidelines to drive future design and messaging standards.

Responsible for driving ideation, capturing specs, aligning with manufacturing, sourcing, costing, package and POP design, industrial design, market research, prototyping, and various PD functions.