Responsibilities • Manage the NY Digital Sales platforms for NBC Sports Regional Sports Networks. (Includes Podcasts, Twitter, FB, IG, and YouTube) for a team of six sellers and three media planners.• Oversee all digital sales initiatives for a team of six which hits yearly digital goal of $5.5M and contributes to overall team goal of $50M.• Meet with each salesperson at least once a week to discuss the progress they have made towards reaching their personal objectives and relate them back to their sales targets. Go through pending with them.• Create valuable revenue reports used by upper management to track and optimize advertising strategies.• Develop digital sales strategies, and advertising rates for all SNY digital platforms.• Create new packaged advertising opportunities and sales collateral for SNY, including media sales kits.• Collaborate with production, content, and marketing teams to implement social strategies and marketing promotions.Key Achievements• Oversaw the launch of Sports Net NY's first ever programmatic sales platform which has grown to $300k from 2020 to 2021.• Established new digital sales structure for NBC online streaming platform which saw growth from $1M $1.9M in 2021.• Penetrated and grew target advertiser verticals by introducing social first series to key accounts such as, GEICO, Verizon, Delta and Citi.• Introduced new product offerings such as social first influencer programs, OTT strategies and developed pricing strategies, across all digital platforms, which led to new business from Audi, Points Bet, Dunkin and more.• Individually responsible for increasing SNY’s social first content revenue to $1.M by selling $250k campaigns to Citi, Verizon, GEICO, and Coca-Cola. • Instituted new social media sales policies and procedures, including proposal templates, proposal processes, and referral incentives for existing customers.

Responsibilities• Collaborated with internal teams to build and qualify a sales pipeline. • Developed and executed strategic plans, forecasted budgets, and managed projects from inception to successful completion. • Built and sustained relationships with liquor brands such as Miller Coors, AB In Bev, Jack Daniels, Bacardi, and Blackheart Rum.Key Achievements• Achieved growth in Boston and Midwest offices where revenue exceeded $5M.• Created, developed, and secured 10 new accounts, totaling $800k in sales, which includes gaming and high-end fashion partners such as E League, Ralph Lauren, and GUCCI.• Generated $350k in programmatic revenue through new account acquisitions and lead source generation for multiple accounts such as Subaru, Chase Banking, TBS, and Best Buy.

-Play a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business.- Sell nationally across multiple platforms reaching 20 million fans monthly through display, mobile, video, events and social media.- Successfully partner with clients such as CPG, Liquor Brands, Alcohol Brands, Tune in Business, Video Games, Auto, Retail, QSR, and others.- Develop and maintain relationships with advertisers, interactive agencies and new business.- Manage Multi Market business for National Accounts and Agencies including: Group M, PHD, Havas, Mullen, Hill Holiday, Digitas, Anheuser Busch, 360i, Initiative, and MediaStorm.- Increased programmatic spending across all direct brands through PMP deals.- Expert knowledge Affiliate programs, CPM, CPC, CTR, CPA, CPL and all online ad products

Responsibilities• Identified new business opportunities to drive multimillion-dollar revenue growth for the WWE YouTube channel.• Sold nationally across multiple platforms such as Online, TV, 24/7 OTT digital network and events while reaching 100 million fans monthly through mobile, video, display and social media.• Supervised multi market business for national accounts and agencies such as Group M, Starcom, Spark, Mullen, and Zenith.Key Achievements• Exceeded $850k in revenue with accounts such as CPG, Consumer Electronics, Tune in Business, Video Games, Auto, Retail, and QSR.• Sold $350k Simple Mobile campaign as a sponsor to one of WWE Tent Pole events.

Responsibilities• Supervised seven sellers. • Managed team and individual forecasting via CRM and pipeline.• Conceptualized and spearheaded valuable revenue reports used by upper management to track and optimize advertising strategies.• Developed digital sales strategies, and advertising rates for all national Tribune digital news platforms.• Created valuable revenue reports used by upper management to track and optimize advertising strategies.• Introduced new product offerings and developed pricing strategy, including rich media units andcustom mobile app packages.• Coached traditional sellers on where to prospect new digital business and execute digital campaigns.Key Achievements• Increased regional revenue from $2.5M to 3.0M YOY by selling Mobile, IPad, Desktop and Video inventory.• Hired as 1st Account Executive since company 2010 restructuring.• Produced long-term business in the Boston and Philadelphia markets, while increasing revenue from $200k to $500k.

Responsible for selling 16 major market television stations. 4 of which are in the top twenty-five market rank: Atlanta (WGCL), Denver (KMGH), Phoenix (KPHO), and Portland(KPTV/KPDX). Primary responsibility accounts: Comcast, ATT, Audi, Kraft, Warner Brothers, Golden Corral and Harrahs (WRTV) Indianapolis, Comcast and Panasonic (WGCL), Atlanta and Warner Brothers VW, Audi Kraft, (KGTV) San Diego.Responsible for selling online add opportunities for 5 top 50 Markets.Successful in selling major sports packages (NFL, NCAA, Superbowl, Golf and 2008 Olympics) for different clients on each of my stations and individual websites. Successful in selling individual station websites for clients such as Comcast and Panasonic. Excellent relationship with Advertising Agencies such as: Motion-Matrix(formerly Mediacom), Initiative, Mediavest, Optimedia and Media Edge.

Responsible for maintaining 8 major market cable networks. Most notable are Houston and San Diego. Acquired overall industry and basic knowledge in broadcasting cable. Assisted account executive and team manager in development of new advertising ideas to fit specific market strategies and audiences.