Lead strategy and execution for digital advertising campaigns on Facebook, Google, LinkedIn, Twitter, YouTube and DSPs. Analyze performance data against set goals to evaluate initiative efficacy, recommend strategy, and employ data-backed optimizations and strategic pivots. Also supporting co-workers in their strategic decision making, as well as campaign optimizations. - Collaborating with the client and accounts team to ensure expectation and goals are set and provide them with a customized media plan including projections by per channel and segment. - Create process documents to ensure all teams are providing the right information to make task completion as smooth as possible. - Developing templatized reporting and campaign creating process for our Digital Team. - Collaborate with web development team to make CRO optimizations, landing page recommendation, and setup GTM Triggers and Tags.

My responsibilities as a Digital Marketing Strategist at BVAccel include:- Managing and collaborating with the media team to ensure campaigns are optimized and provide guidance on how to improve performance- Worked in Google Ads, Bing, Facebook, LinkedIn, and Trade Desk - Managing over ten client relationships (averaging over $500K in monthly spend) as their account strategist and point of contact- Guide clients in defining their business goals and objectives - Ensuring that BVAccel is profitable when it comes to clients and ensure to cutback on hours if needed - Monitoring clients digital media campaign performance against business goals- Work with clients to plan and implement multi-channel campaign strategies - Compiling custom reports for clients to showcase data, learnings, optimizations, and recommendations as it relates to their digital media plans

• Manage $750,000+ per month in advertising spend. • Oversee and negotiate partnerships throughout multiple marketing channels: Pay Per Click, Media Buying and Affiliate Management• Utilize analytical skills to scale and optimize advertising campaigns to maximize profits. • Prospect for new marketing channels and new trends in the industry.

Copywriter for Bidmath (My old employer) and various other clients

BidMath is a leading digital advertising technology company. Our technology enables us to analyze and utilize big data in real time. We use artificial intelligence to target the right internet users across multiple devices for our clients. Our smart algorithms constantly optimize our bidding strategy, find the best product match for the users, and retarget the interested users. This in order to provide the best value for our advertisers and reach their targets.BidMath consists of very smart tech and business oriented people. Our company culture is a true startup environment, “work hard, play hard”. People in BidMath are working hard to achieve something great. Company’s targets are their personal goals, and their ambition is company’s success.As part of the Mediabuying (MB) team I am accountable for:• Buying traffic (Ad space) all over the world. • Solely accountable for reaching your target. • Utilize in-house BI tools to improve the ROI of hundreds of campaigns. • Collaborate with other media buyers to improve the success of the company.• Working close with the development team for setting new system requirements.• Keep in touch with account managers and attend shows to further improve the company.

As part of the Business Intelligence (BI) team I am accountable for:• Optimizing the whole online advertising funnel • Distributing the traffic across tens of global campaigns• Launching new international campaigns every day• Utilizing BI tools to analyze big data of high velocity in real time• Working close with the development team for setting new system requirements• Playing the role of a bridge between teams; providing ongoing information

Function: Intern and AllRound service employee I returned to CoolSound many of times after my internship ended as an employee. • Customer support and maintaining / improving relationship with our distributors.• Data processing in CoolSounds own CMS system. • Content creation for new products CoolSound got, focusing on SEO with some SEA. • Continues competitors analysis in order to improve the business flow of CoolSound and improve their competitive advantages.

Function: Internship• Living and experiencing the American business culture. • Content creation for hundreds of rental units, mainly focusing on SEO improvements • Work with and improve AAXSYS (AMSI’s internal booking system) • Thesis on improving AMSI’s online presence.

Function: Telemarketer • Selling TV-Channels such as Fox and HBO. • Data processing of the conversations. • Working with targets such as daily conversions, calls per hours etc. Averaging 90 calls a day. • Improving my business communication, recognizing the type of customer and improve your conversion chance with this knowledge.

Function: Assistant Shop Manager• Handling sales and customer service. • Keep in contact with suppliers and managing purchases, billing and report this in Excel. • Manage the online identity of De Wit Hobby en Techniek, mainly focusing on SEO and SEA.