Brian Vaughn Email and Phone Number

-Serve as the main contact for the Capital One Affiliate Program.-Create data based reporting weekly, monthly, and quarterly to review program performance.-Work collaboratively across multiple teams to develop affiliate marketing strategy for Capital One.-Research and vet new potential partners bringing in new strategies and opportunities. -Collaborate between multiple teams to communicate product updates and monitor status. -Became an expert in Capital One credit cards to place the correct product in front of the right consumer. -Maintain constant communication with all partners to ensure they are aware of all changes. -Implement new strategies to ensure they align with client specific goals. -Became an expert in program platform to train clients and partners for reporting.-Present research on market trends and competitor movements through monthly webinars.-In person presentations to the entire Capital One digital marketing team on program performance.-Work with editorial partners to develop educational articles around features and products.-Research email partners with targeting capabilities to a large consumer base.

-Managed a portfolio of advertiser accounts providing guidance in online marketing campaign strategies. -Analyzed transaction reports and provided insight into opportunities for program expansion. -Identified opportunities to better optimize campaign results by interpreting standard and custom reports.-Tracked new strategies and efforts through data and reporting to ensure they were successful.-Negotiated SEO strategies with publishers to increase online traffic for client’s website.-Set up team organizational meetings to review business goals ensuring entire team is on pace to meet goals.-Analyze business needs, present value based solutions in PowerPoint, Keynote, WebEx, and Go2meeting.-Ensure clients are on pace to meet and exceed pre-determined revenue goals.-Created monthly newsletters sent out to partners highlighting new and exiting offers.-Lead recruitment and optimization efforts to increase client’s revenue and overall growth. -Oversee specific client projects to ensure internal and external expectations are met.-Worked collaboratively across multiple teams to ensure goals are clearly understood.-Became an expert in each client’s product in order to develop successful campaigns.

-Manage several advertiser accounts where I monitor programs to ensure business goals are met.-Engage in weekly calls with clients to provide professional recommendations and suggestions.-Become a team leader for account teams in program compliance by showing trends, risks, and advantages.-Analyze transaction reports and provide insight into opportunities for program expansion.-Provide weekly compliance matrices to clients showing statistics and conversion rates.-Analyze business needs, present value based solutions in PowerPoint, Keynote, WebEx, and Go2meeting. -Review publisher software and kept up-to-date records on results through Salesforce.com.-Present and demonstrate compliance tools to company wide departments for proper violation submissions. -Prepare and present SaaS program training to clients and new employees. -Renew and augment existing accounts by leveraging client metrics.-Research customer profile, goals, and business philosophy to build client-centric solutions.-Oversee specific client projects to ensure internal and external expectations are met.-Review publisher applications to ensure traffic will increase advertiser EPC.-Review and renew client contracts while up selling company products.

-Developed and increased creative email marketing campaigns. -Increased brand awareness through social media and company blog.-Gained new participants for the “Partners Page” to increase traffic to website.-Set up several meetings per week with business owners through cold calling techniques generating sales. -Met with local business owners to review current and potential policies to increase commercial sales.-Set up and ran booths a trade shows where I would provide brochures and answer any questions.-Assisted clients daily to not only renew, but also increase coverage for individual policyholders. -Understood and anticipated client needs in order to match them with the best policy.

-Trained in five diamond customer service to maintain complete consumer satisfaction.-Managed relationships with guests on property that contributed to a positive customer experience and resulted in increased repeat business. -Supported in revenue building on the property outlets such as our golf department, spa facilities, dining options retail outlets, and connecting the benefits of our property to the guest’s needs at hand.-Supported the local economy in the town of Ojai, by creating revenue for the family owned and operated restaurants, galleries, shops, and independently contracted outside activities.

-Worked under high stress situations to extinguish and prevent the spread of brush fires.-Collaborated with others as a team to establish certain goals in EMS strategies. -Maintained fire tools as well as the apparatus -Participated in public education and safety programs