Oversee a dynamic team, successfully managing operations across more than 10+ client accounts every month. Spearheading impactful influencer initiatives across a diverse range of media clients spanning technology, retail, fashion, and travel sectors. My role involves crafting comprehensive full-funnel influencer campaigns, collaborating closely with paid media teams and ensuring cross-functional media integrations. Serving as the primary liaison between the agency and clients, I cultivate comprehension of brands' objectives and strategies, while facilitating effective communication across multiple accounts. In looking to foster partnership and the development of exceptional content to meet brand standards, we strive to deliver award-winning work that exceeds clients’ expectations.

Orchestrated comprehensive 360-degree marketing campaigns meticulously designed to drive member growth, integrating both paid and earned media tactics. With a keen focus on cultivating our membership base, I took charge of all influencer and partnership initiatives, overseeing outreach, promotions, and maintaining continuous communication to sustain a vibrant social presence and heightened brand awareness. I formulated and executed a cohesive social strategy across various platforms, collaborating closely with teams to curate engaging content. Notably, efforts directly contributed to a remarkable 550% growth in membership base during the period, emphasizing the efficacy of our marketing efforts.

Led and managed influencer and social media marketing teams across All Market Inc. portfolio brands. Brands included Vita Coco coconut water, Runa energy, and Ever & Ever water. As a team we worked to create the brand's largest award-winning marketing moment, "Impossible to Hate Tweet," generating 1.3 Billion media impressions, with over 30 write-ups in outlets like Mashable, Fox News, Time Magazine, Inc, and more.Developed a multi-tier influencer marketing program from the ground up, comprised of micro/macro, celebrity, and athlete partnerships. Daily responsibilities included strategy, discovery, implementation, ongoing communication, and accurate tracking to ensure program success and ROI. Through thoughtful partnerships the team consistently delivered between 8-10MM in earned media impressions monthly through seeding, gifting and ongoing partner relations.

Transitioned into a marketing role within the organization as a career pivot. Moved firms with Senior Welath Advisor from Wells Fargo, transitioning 90% of the existing book of business.

Held Series 7, Series 66, and Life and Health licenses as a Registered Investment Advisor. $200MM assets under management with Senior Wealth Advisor.

Held NMLS license as a Loan Originator with a $3MM monthly rolling sales pipeline.

Held NMLS license. Managed 360 banking needs from sales to customer service, Leading sales goals, marketing initiatives, and customer experience activations. Increased branch ranking from #31 to top 5 for eight consecutive quarters (Tri-state region), measured by sales and customer satisfaction rankings.