Thought leadership content for B2B software founders and executives

Firm's first digital marketing hire (brand and content strategy, editorial, social); reported to Operating Partner and GC/Head of Investor Relations:*Following rebranding, brought brand strategy and investor relations outreach to life via content, design, and proactive IR outreach*Writer/editor/producer on all blog, video, podcast, and IR content (see www.scalevp.com/blog)*Launched firm's first newsletters (founders; investors)*Collaboration with Partners and GC/IR on presentations, media, and community content*Podcast producer*Regular byline contributor to TechCrunch

Reporting to founders, built this early stage Machine Learning startup's content marketing operations: *Planned, built, and directed a content flywheel optimized for high-quality daily releases*Developed content strategy focused on brand awareness, $0-budget organic search / earned media, and social media influencers*Data-driven and SEO-focused topic selection *Inspired and amused a top-notch content production team (copy, social, graphics, video) Product marketing: strategy, research, planning, and production of full-funnel suite of product contentBusiness Development: strategy, research, planning, coaching, and communications for new BizDev team

Digital content strategy + content creation studio with expertise developing memorable, actionable content to support inbound marketing, product marketing, and demand generation goalsServices included: content strategy, editorial, SEO, advertising, product marketing, digital strategy, branding/rebranding

The Content Mint advised Google AdWords’ Marketing, Sales, and Product teamson developing a content strategy to reverse user perceptions around product complexity and increase engagement with SMBs

The Content Mint advised GoPro on product messaging for the pivotal Hero3 product launch in the run up to the company's IPO; created a portfolio of mid- and bottom-funnel content for retailers/resellers

• Content marketer on a six-member team managing marketing communications and PR for a $600 million global law firm• Project manager on hundreds of projects encompassing content strategy, editorial, and content governance• Marketing lead on major intranet rollout• Copywriting for digital, video, and print projects• Multiple Legal Marketing Award wins for my advertising, branding, and content marketing projects• Developed content strategy for firms first practice blogs

• Equity analyst covering enterprise technology stocks for firm's hedge fund clients• Editorial manager: production oversight, quality control, and mentoring• Product marketing: created firm's first product marketing assets• Defined and refined the firm's brand voice in marketing communications