Brian Wallen Email & Phone Number

Holly Springs, Nc, Us

Raleigh-Durham, North Carolina Area

Constructed and launched the plan for analysis and communication of sales and marketing data across the company, developed KPIs and pricing, improved processes, and created forecasting. Planned and executed projects spanning multiple departments, led international teams, handled budgets, analyzed trends, and drove the use of data and metrics company-wide. • Collaborated with multiple departments, including internationally, to create goals and develop processes that allow for trackable KPIs to improve sales, enhance marketing campaigns, increase visibility, and increase efficiency. • Launched Power BI company wide leading to international adoption and developed dashboards to give marketing, sales, executives, and other departments real-time visibility of important trends and highlight actionable insights. • Created pricing for new products and new markets. Analyzed competitors, the market, differentiating factors, and profit margin to maximize sales and profit. • Forecast future sales and market trends, and made recommendations to executives, marketing and sales resulting in greatly increased ROI and sales growth consistently outperforming the market and competitors. • Led the introduction of Salesforce and was responsible for CRM data analysis and tools. • Led sales program creation. Responsible for the budget and forecasting the potential impact based on market trends, program spend, financial trends, interest rates, and potential marketing spend. • Trained employees in sales and marketing to make the best of use data, tools and encourage action on important insights. • Analyzed digital marketing programs and their effectiveness, making recommendations for future changes. • Created centralized reporting pulling data from internal systems Big Query, SQL Server, D365, SAP and other areas. • Analyzed the market, competitors and profit margin to develop pricing for new products and price changes for existing products to maximize sales and profit.

Raleigh-Durham, North Carolina Area

Analyzed market and sales data to develop targeted marketing campaigns, sales programs and create tools for the sales team and business partners. Liaised with outside agencies to research new customers and new markets. • Responsible for all sales data, analysis and reporting. Greatly improved sales tracking accuracy and forecasting. • Analyzed and created plans for quarterly sales programming. Collaborated with marketing to make the largest impact resulting in significantly increased sales and market share in target areas. • Launched new product lines. Developed sales forecasting, pricing and benchmarked competitors to maximize product introduction. • Created tools to track, predict and monitor sales, marketing, warranty, after-sales metrics and service issues using Excel, BI tools and SQL. Analyzed the resulting data to improve sales, customer recruitment, educational programs and service. • Ran A/B testing on regional marketing programs, discovering successful marketing strategies. • Developed studies with third-party research groups to gather insights on potential new markets, products and customers. • Analyzed data captured from websites and CRM to evaluate the success of marketing campaigns • Created ETL data pipelines from SQL Server, Big Query and CRM databases to ensure analysts and stakeholders had accurate and clean data.

Developed marketing plans to specifically target small and medium-sized businesses in the U.S. and international markets. Researched a variety of channels, products, and messaging to prioritize options that would deliver the greatest impact on untapped markets / segments.• Employed external research to ascertain end-user touch points with OEMs and Independent Software Vendors and identify prospective strategic partnerships. Engaged internal and external analysts to quantify potential ROI and sell-through opportunities. • Collaborated with outside companies to develop and implement new marketing materials such as whitepapers, online tools, and proof points. Aligned cross-functional internal and external groups, including third-party marketing consultants, to integrate materials into a cohesive campaign that would resonate with target segments.• Improved messaging by creating a three-pillar actionable messaging system and headlines that could be supported with proof points. Tailored messaging to specific industries, focusing on specific use cases.• Captured proof points and relevant use cases to create an adaptable marketing plan that could be utilized across multiple product lines.

Led teams of up to three Consultants to advise Chinese clients seeking degrees in the U.S. Firm widely recognized as one of the top educational consulting practices in China.• Developed recruiting strategy to identify and retain high potential Consultants at an efficient cost. Created ideal profile, targeting recent graduates from leading U.S. universities (e.g., Harvard, Chicago, Cornell), and executed advertising campaigns via universities’ career services that resulted in successful retention of top candidates.• Coordinated all administrative activities for the team including recruiting, performance feedback, and corrective action. Achieved 100% retention rate amongst contracted Consultants.• Managed teams to provide a range of services, including test preparation, resume reviews, essay coaching / editing, and interview practice, to over 100 clients annually. Team consistently outperformed placement targets and was ranked first amongst 20 teams.• Created and implemented new employee intake process to ensure Consultants adapted to cultural differences and quickly developed productivity. Benchmarked leading U.S. corporations operating in China, adopting best practices for relocation logistics, training, and ongoing support.• Redesigned workflow process for consulting teams, providing more structure to day-to-day operating schedules and streamlining communication / approval processes. Delivered recommendations to CEO, who adopted new system for all offices throughout China.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Arts (B.A.), Psychology