Brian Wardach Email & Phone Number

Marietta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Acts as the primary point of contact for agency and vendor partners regarding all Digital Media for Comcast Business’s Central Division. Led division-wide Digital Media strategy, reducing CPL’s by 23% in 2023 vs 2022.Accomplishments:- Decreased Display Lead Acquisition Cost by 23% YoY (2023 vs 2022) and acquired more total leads.- Increased Social Media CPSV efficiency 22% YoY and increased total leads.- Streamlined Digital Media Reporting with marketing agency, leading to improved strategy, decision-making, and agency communications.- Provided numerous strategic recommendations for Digital B2B and B2C campaigns, leading to improved ROAS. - Created B2B Buyers Profile for cross-functional use to inform B2B strategies, messaging, and brand position.

Atlanta Metropolitan Area

Started Music Production company and executed successful marketing campaigns.Accomplishments:- Doubled Revenue each year.- Executed several successful digital marketing campaigns as the sole campaign manager and power user in Meta and Youtube ads.- Analyzed performance data to make optimizations and grow ROAS.- Ran successful Email Marketing Campaigns, from email capture to email promotion.

Greater Atlanta Area

Managed in-house social media campaigns and partner relationships for 70+ Orangetheory Fitness Studios, and reduced CPL’s by 50% YoY with the same budget.Accomplishments:- Reduced Paid Social Lead Acquisition Costs 50% YoY- Facilitated Partnerships between Orangetheory Fitness, The Falcons, Mercedes-Benz Stadium, and Home Depot to launch special events on the Home Depot Lawn- Managed all aspects of digital advertising of 70+ Orangetheory Fitness studios within Meta and LinkedIn (target audience development, ad-creation, campaign launching, copywriting, budget management, etc.)- Reported marketing performance to executives daily.

Dallas/Fort Worth Area

Managed website performance, paid search, and display ads for 65+ Ford dealerships.Accomplishments:- Executed marketing initiatives & content strategy for 65+ Ford dealerships’ websites and paid ads.- Optimized client Search and Display Ads in Google Ads, improving CPSV by 35% YoY on average with more qualified traffic (verified by web behavior numbers like time on site and shopping page views).- Managed Client SEO - increasing organic web traffic, time on site, sale page views up to 100%- Assisted in client Email Marketing and CRM support as well as using internal CRM.

Tokyo, Japan

Taught English and led short term mission teams in Tokyo.