Brian Webb Email & Phone Number

Remote

North America

• Founded the largest and most trusted digital resource on gay culture in North America with over 430,000 unique visitors each year.
• Manage a robust editorial calendar with a team of 10 contributors from around the world, to ensure a balanced, timely, and relevant content schedule.
• Developed partnerships and sponsorships with over 25 global and North American brands.
• Established the HomoCulture Tour, engaging readers, fans, and followers, to join the HomoCulture at the hottest events and destinations on the gay calendar, celebrating the queer community, and reporting on the best of.

Remote

• Responsible for all go to market activities of 40 signature global events ranging from 500 – 20,000 attendees.
• Co-developed global event strategies, including mission, goals and objectives, market evaluation framework, event formats, positioning and differentiation, and lifecycle.
• Established and managed best-practice event playbooks and toolkits to support regional event programs.
• Optimized campaigns to achieve 17% open rates and reduce unsubscribe rate to under 0.1% with Eloqua marketing automation, increased Qualtrics post-event survey responses by 135%, and registration and attendance.
• Established robust dashboard reporting including registration by attendee types and regions through C-Vent and Certain registration systems, email engagement, and website metrics using Google Analytics, to drive.
• Relocated to event host cities in Canada, the United States, and the United Kingdom for weeks or months at a time to manage go-to-market programs with regional teams.

Richmond, British Columbia, Canada

• Developed demand generation marketing strategies and programs to drive new small business customer acquisition in North America.
• Management of $800K annual marketing budget and integrated demand generation programs.
• Redesigned and established the demand generation program for small business acquisition marketing programs in North America using Eloqua marketing automation.
• Audience generation for the annual North American Sage Summit events, including marketing programs, social media programs, colleague referral programs, and co-marketing partnerships with higher education institutions.
• Managed the Canada Games national partnership including the development of the long-term strategy, marketing programs, in-market activation activities, and promotional offers.
• Established reporting metrics of leads, resulting in over $3.5M in annual new customer license revenue.

Vancouver, British Columbia, Canada

Richmond, British Columbia, Canada

• Developed Sport BC’s brand and marketing strategy, designed to build additional capacity for amateur sport in British Columbia leading up to the Vancouver 2010 Olympic and Paralympic Games.
• Re-established KidSport™ brand, marketing programs, and creative assets with community chapters across Canada.
• Managed marketing programs with partner organizations including the Province of British Columbia, Ministry of Healthy Living and Sport, ActNow BC, 2010 Legacies Now, Canadian Sport Centre Pacific, and the BC Games.
• Developed the bid for the 2009 Humanitarian Award for KidSport™ BC, resulting in a $3 million radio and TV advertising campaign from the British Columbia Association of Broadcasters.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Kamloops, British Columbia, Canada

Vernon, British Columbia, Canada

Business

Education record