Brian Welesko Email & Phone Number

New York, Ny, Us

Greater New York City Area

• Direct cross-functional collaboration with various senior stakeholders to transform their visions into actionable creative strategies that align with organizational goals• Lead a diverse team ranging from designers and freelance artists to art directors to conceptualize and execute multi-platform media driven with a socially conscious brand vision• Transformed the organization’s brand identity across various platforms by rejuvenating creative assets via photoshoots and developing comprehensive brand guidelines to provide go-to-market materials with a refreshed aesthetic• Collaborate with program teams, sponsors and consultants to devise and execute on event strategies and collateral that deliver high-quality audience experiences• Optimize creative and digital strategy for advertising campaigns through analysis of web, brand and campaign metrics of previous campaigns• Foster strategic relationships with vendors and freelancers, leveraging their specialized expertise to enhance the organization’s creative capabilities, thereby optimizing both cost and time efficiencies• Implemented cross-functional processes to prioritize projects between various teams including Marketing, Development and Operations, considering factors such as complexity, resource availability and strategic alignment to ensure timely delivery

New York, United States

• Art directed and designed brand marketing collateral from concept to completion• Developed identities and style guides for new and existing products• Reviewed work from creative team and art directed CD/LP packaging• Redesigned email marketing templates and social assets

Haverford, Pennsylvania, United States

• Develop from concept to execution the visual identities for gallery exhibitions with a variety of artists and curators presenting at Haverford College's Cantor Fitzgerald Gallery• Interface with artists, curators, gallery managers, in conjunction with partnering organizations such as Aperture, Brooklyn Museum, and Equal Justice Initiative

New York, New York, United States

• Created album covers and package design for classical and Broadway musicians such as Yo-Yo Ma, John Williams, Tom Kitt, and Laura Benanti• Designed Broadway and feature film soundtrack packages for LP and CD, adapted from existing materials such as Shucked, Almost Famous, tick, tick... BOOM!

Greater New York City Area

• Developed visual identities and high-impact collateral from concept to completion for large-scale, public art commissions, events, galas, and conferences• Executed on developed identities to create on-site experiential signage, collateral, assets for web and email marketing, and promo video assets• Maintained institutional brand standards across all products and initiatives• Worked with partnering organizations such as Brooklyn Museum, Central Park Conservancy, and Venice Biennale to produce events and ensure brand standards• Managed website and directed external firm on design as well as other vendors

Greater New York City Area

Created materials for campus initiatives, such as posters, insert cards, presentation packets. Developed visual identities for new campaign concepts and messaging to promote the NYU and NYUGreen brand.Maintained website for NYUGreen, handling news and events updates, new graphics and PHP/ MySQL applications for data collection and student involvement through the web.

Master Of Arts (M.A.), Cinema Studies

Bachelor Of Arts (B.A.), Film & Video