Led end-to-end management of diverse campaign types across Google and Bing Ads, including Search, Product Listing Ads (PLA), Performance Max (PMAX), Display, Dynamic Search Ads (DSA), and YouTube campaigns. With over two years of experience planning, launching, optimizing, and monitoring, I am equipped to handle every aspect of paid search, delivering data-driven results and maximizing ROI across platforms.Maintained a strong understanding of paid search trends, from recent updates and announcements to knowledge of the levers available for effecting change for an account.Conducted ongoing analysis of campaigns; managing and optimizing them to meet client and internal performance goals. Independently troubleshooted account & technical issues to ensure that campaigns are maximizing performance.Partnered with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.Maintained strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations.Properly monitored campaign performance against client’s objectives, making optimization recommendations as necessary.Helped run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with the Senior Account Manager and Account Supervisor to prioritize tasks and troubleshoot issues.

Crafted SEO strategy and intuitive interface for client websites to achieve prominent rankings across top browser platforms, including Google and Facebook, Yelp etc.Masterminded highly successful digital strategies for various platforms to attract new customers.Tracked and reported on marketing campaign performance to direct optimization efforts.Developed content for media relations, corporate communications and social media posts.Created targeted marketing strategies to match consumer demographics.Helped clients formulate their B2C and B2B strategies. Finding their conversion gaps, discovering new software applications, defining audience segmentations, and identifying other areas for improvement. Managed paid and search ads strategy.

Event Production, Management, and Marketing in Los AngelesManaged the creative team to generate marketing content for promotional campaigns.Devised and deployed marketing plans utilizing SEO, social media and viral video campaigns.Handled contract signing, fee collection, venue booking and agreements. Coordinated DJ's, photographers, videographers, musicians, and event attendees. Identified appropriate marketing channels for target demographic.Hired contractors, and other staff needed for each event. Managed the overall budget, handled invoices, distributed vendor payments and more.

The Happening In Group owned and operated several influential information platforms in the Los Angeles area. With a reach spanning across social media, web, events, and more. Helped clients reach new customers using social media, influencer, and experiential marketing. As well as branded events, SEO strategies, and more.Influenced over 5 million Los Angeles locals a week through various media channels owned and operated by the organization.Successfully planned, coordinated, and executed over 30 events a year ranging from, grand openings trivia nights, pool parties, social mixers & more. Lead the business operations, overall marketing strategy, and sales efforts.Led strategic initiatives to successfully grow revenue in areas such as events and client marketing subscriptions.Developed marketing campaigns for clients.Directed content distribution and strategy for online channels and social media platforms. Used various systems to analyze audience engagement, website traffic, and conversion attribution. Recruited and hired experienced contractors to complete projects on time and within budget requirements.