Brian Westfall

Brian Westfall Email and Phone Number

Sr Analyst, Workforce Analytics and Insights @ American Cancer Society
Austin, TX, US
Brian Westfall's Location
Austin, Texas, United States, United States
Brian Westfall's Contact Details

Brian Westfall work email

Brian Westfall personal email

n/a
About Brian Westfall

I perform primary research to help HR leaders grow and make smart talent and tech decisions. In my decade of experience, my findings on the intersection of talent and technology have been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. Check out my latest HR research at this link: https://www.capterra.com/resources/author/bwestfall/

Brian Westfall's Current Company Details
American Cancer Society

American Cancer Society

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Sr Analyst, Workforce Analytics and Insights
Austin, TX, US
Website:
cancer.org
Employees:
7753
Brian Westfall Work Experience Details
  • American Cancer Society
    Sr Analyst, Workforce Analytics And Insights
    American Cancer Society
    Austin, Tx, Us
  • Gartner
    Principal Content Analyst
    Gartner Aug 2014 - Present
    Austin, Texas Area
  • Protect America Home Security Systems
    Sem Strategist | Social Media Manager
    Protect America Home Security Systems May 2014 - Jul 2014
    Austin, Texas Area
    • Budget and manage $1,000,000 monthly spend in Bing Ads and Google AdWords accounts• Optimize SEM accounts daily to improve performance• Forecast SEM performance on a monthly, quarterly and yearly basis• Create copy and implement targeted landing pages to increase ad relevance and Quality Scores• Manage all in-house social media accounts, including daily posting and community management
  • Protect America Home Security Systems
    Digital Marketing Associate
    Protect America Home Security Systems Feb 2014 - May 2014
    Austin, Texas Area
    • Reorganize company SEM campaigns to create $90,000 in immediate monthly savings• Optimize SEM accounts daily to decrease cost per sale by ~$100 over three months • Implement social media best practices to increase average Facebook fan growth by 57%• Write engaging copy for online ads, blogs, social media to increase traffic to company website
  • Getmefriends
    Senior Copywriter
    Getmefriends Jul 2013 - Feb 2014
    Austin, Texas Area
    • Create and manage SEM campaigns for 5-10 clients totaling a monthly budget of over $25K• Inform clients through weekly reports detailing their online SEM performance• Optimize client performance daily based on monthly budgets and best practices• Write blog and website content for 5-10 clients, using SEO to improve search result rankings• Manage weekly e-mail marketing campaigns for 1-2 clients based on blog content and company events
  • Getmefriends
    Lead Content Writer
    Getmefriends May 2011 - Feb 2014
    San Antonio, Texas Area & Austin, Texas Area
    • Create compelling social media content for 25-30 clients daily, including the San Antonio Riverwalk • Analyze Facebook, Twitter, Google+, Instagram and Pinterest to discover trends for posts• Schedule statuses and tweets in SproutSocial for publication• Promote posts utilizing Facebook and Twitter advertising services, based on monthly budgets• Collaborate with clients to discuss content for posts, including sales or contests• Contribute to company’s growth to over $250K in accounts in 20 months
  • Trinitonian Newspaper
    A&E Section Editor, Staff Writer & Intern
    Trinitonian Newspaper Aug 2009 - May 2013
    San Antonio, Texas Area
    • Generate ideas for stories in weekly meetings with editorial staff • Assign stories to 5-7 writers every week about pop culture and local San Antonio events• Edit stories for content and grammar using APA style rules• Design newspaper pages using Adobe inDesign to accommodate writers’ stories, graphics, and advertisements in an aesthetically pleasing way• Write a weekly column entitled Brian’s Trinity• Publish 15 issues a semester to a readership of over 3,000 students, parents, alumni, and faculty• Coordinated with section editor to receive weekly assignment• Created 500-600 word articles using a creative writing style and thorough research• Authored 15 articles a semester without missing a weekly deadline

Brian Westfall Skills

Social Media Facebook Social Media Marketing Blogging Marketing Seo Social Networking Account Management Indesign Digital Marketing Creative Writing Google Adwords Advertising Editorial Sem Content Strategy Online Advertising Editing Copywriting Social Media Measurement Seo Copywriting Project Management Google Analytics Marketing Analytics Content Marketing Adobe Creative Suite Public Relations Web Content

Brian Westfall Education Details

Frequently Asked Questions about Brian Westfall

What company does Brian Westfall work for?

Brian Westfall works for American Cancer Society

What is Brian Westfall's role at the current company?

Brian Westfall's current role is Sr Analyst, Workforce Analytics and Insights.

What is Brian Westfall's email address?

Brian Westfall's email address is br****@****ner.com

What is Brian Westfall's direct phone number?

Brian Westfall's direct phone number is +151258*****

What schools did Brian Westfall attend?

Brian Westfall attended Trinity University, Tom C. Clark High School.

What are some of Brian Westfall's interests?

Brian Westfall has interest in Online Content Creation, Poverty Alleviation, Music, Running, Piano, Drums, Video Games.

What skills is Brian Westfall known for?

Brian Westfall has skills like Social Media, Facebook, Social Media Marketing, Blogging, Marketing, Seo, Social Networking, Account Management, Indesign, Digital Marketing, Creative Writing, Google Adwords.

Who are Brian Westfall's colleagues?

Brian Westfall's colleagues are Martha Zepeda, Miguelangel Ssamone Ms.ed., Steve Hessler, Kristin Mccrory, Taline Gerch, Depree Weaver, Oscar Pena.

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