Brian Westfall Email & Phone Number

Austin, TX, US

Austin, Texas Area

Austin, Texas Area

• Budget and manage $1,000,000 monthly spend in Bing Ads and Google AdWords accounts
• Optimize SEM accounts daily to improve performance
• Forecast SEM performance on a monthly, quarterly and yearly basis
• Create copy and implement targeted landing pages to increase ad relevance and Quality Scores
• Manage all in-house social media accounts, including daily posting and community management

Austin, Texas Area

• Reorganize company SEM campaigns to create $90,000 in immediate monthly savings
• Optimize SEM accounts daily to decrease cost per sale by ~$100 over three months
• Implement social media best practices to increase average Facebook fan growth by 57%
• Write engaging copy for online ads, blogs, social media to increase traffic to company website

Austin, Texas Area

• Create and manage SEM campaigns for 5-10 clients totaling a monthly budget of over $25K
• Inform clients through weekly reports detailing their online SEM performance
• Optimize client performance daily based on monthly budgets and best practices
• Write blog and website content for 5-10 clients, using SEO to improve search result rankings
• Manage weekly e-mail marketing campaigns for 1-2 clients based on blog content and company events

San Antonio, Texas Area & Austin, Texas Area

• Create compelling social media content for 25-30 clients daily, including the San Antonio Riverwalk
• Analyze Facebook, Twitter, Google+, Instagram and Pinterest to discover trends for posts
• Schedule statuses and tweets in SproutSocial for publication
• Promote posts utilizing Facebook and Twitter advertising services, based on monthly budgets
• Collaborate with clients to discuss content for posts, including sales or contests
• Contribute to company’s growth to over $250K in accounts in 20 months

San Antonio, Texas Area

• Generate ideas for stories in weekly meetings with editorial staff
• Assign stories to 5-7 writers every week about pop culture and local San Antonio events
• Edit stories for content and grammar using APA style rules
• Design newspaper pages using Adobe inDesign to accommodate writers’ stories, graphics, and advertisements in an aesthetically pleasing way
• Write a weekly column entitled Brian’s Trinity
• Publish 15 issues a semester to a readership of over 3,000 students, parents, alumni, and faculty

Bachelor Of Science (Bs), Business Administration - Marketing & Economics - Business

Activities and Societies: Trinitonian Newspaper, Golden Key Honor Society, Phi Beta Kappa

Education record