Brian Wilkens Email & Phone Number

New York, United States

Leading high-level marketing and advertising initiatives for brands you love.

• Collaborated on storytelling projects with designers and artists, harnessing tools like MidJourney, ChatGPT, and RunwayML to breathe life into characters and create mesmerizing graphics and narratives. Led high-caliber.
• Guided and refined AI-generated content, overseeing the entire creative process.
• Trained ChatGPT to write excellent narratives, realistic characters, and distinct dialogue to learn how to use it for brand voices.
• Created two innovative storytelling projects, "Egypt" and "Twilight Tower," leveraging AI technology to craft detailed narratives set in futuristic, post-apocalyptic worlds.
• Directed and refined AI-generated content to ensure coherence, creativity, and alignment with the overarching thematic goals of each story.
• Maintained an active role in iterating content, enhancing narrative depth, and ensuring the integration of sophisticated language and storytelling techniques across projects.

New York City Metropolitan Area

• Spearheaded a high-octane C-suite experiential campaign at the Cannes Advertising Festival, catapulting Apple's ad sales and thought leadership to unprecedented heights.
• Transformed a Victorian hotel into an immersive Apple experience, with interactive displays and mesmerizing digital art. This flexible space held keynote talks, education about Apple’s advertising opportunities.
• Executed Strategic Creative Leadership on a cross-functional team, merging innovative design with strategic business objectives to boost Apple's ad sales and thought leadership.

New York, United States

• Orchestrated a customer-centric overhaul of Verizon's in-store digital experiences, diving into customer journey research to revamp interactions. The redesign delivered a data-driven, unforgettable user experience.
• Transformed Verizon’s in-store touchpoints, turning underperforming interactions into memorable journeys that boosted sales and deepened customer understanding.
• Championed the work by understanding shareholders' needs and crafting strategic presentations, paving the way for the successful rollout of enhanced digital experiences nationwide.

Cupertino, California, United States

• Helped lead the global launch campaigns for the iPhone 13 and 14 Pro, producing multi-award-winning digital experiences that maximized user engagement and boosted product visibility. Developed category-leading digital.
• Orchestrated cross-functional collaboration between design, technology, and marketing teams to deliver cohesive and compelling digital experiences that aligned with Apple’s strategic objectives.
• Conceptualized and executed cutting-edge digital experiences infused with creative technology, earning multiple industry awards and setting new benchmarks for online marketing in the technology sector.
• Crafted captivating presentations to champion creative work through executive stakeholder and Product Marketing reviews, aligning it with objectives and securing enthusiastic buy-in for flawless execution.

New York, New York, United States

• Elevated the perception of Pepsi's internal creative department by developing strategic digital film content that showcased innovative advertising and marketing projects. Led the writing and directing of Cannes-winning.
• Hired as a Creative Director to enhance the perception of Pepsi's internal creative department through digital film content that highlighted innovative advertising and marketing projects.
• Crafted compelling narratives demonstrating the creativity and impact of Pepsi’s internal campaigns, effectively improving internal and external perceptions of the creative department for talent acquisition and.
• Oversaw the end-to-end production process, ensuring that each film was strategically aligned with Pepsi’s goals and delivered high-quality, persuasive content that resonated with festival judges and industry peers.

Brooklyn, New York, United States

• As a Creative Director at Fake Love, pioneered immersive experiences using VR and AR to create early Web 3 interactions, enhancing brand engagement through novel technologies.
• Led Creative Pitch Deck Development: Directed the creation of numerous pitch decks alongside company principals, articulating innovative project visions and securing client buy-in.
• Oversaw the development of a branded content platform for the New York Times, enhancing brand narratives and audience engagement through strategic media collaborations.
• Developed Experiential Events for Product Launches: As Creative Director, led the design and implementation for high-profile Samsung product launches, ensuring captivating and cohesive consumer interactions.

NYC, SF, Denver, Chicago

• Apple
• Sundance Film Fest
• The & Partnership: Wall Street Journal
• Fake Love: Samsung
• Your Majesty: Red Bull
• Pepsi

New York, United States

• Participated in a specialized team at JKR, known for its global influence in design, focusing on amplifying the agency’s creative projects through strategic advertising initiatives.
• Scriptwriting for Award Entries: Authored scripts for Cannes entries, showcasing JKR’s innovative design work and contributing to the agency's recognition at a prestigious level.
• Versatile Project Engagement: Engaged in various projects across the agency, demonstrating adaptability and creative contribution to a range of advertising and design efforts.

New York, United States

• Collaborated on High-Profile Client Projects: Joined the team at Your Majesty, a boutique digital studio known for its Swiss Design expertise, to lead storytelling efforts for a strategic Red Bull project.
• Integrated Swiss Design Principles Digitally: Contributed to translating core Swiss Design principles into digital formats, enhancing visual and interactive experiences for an exclusive roster of clients.
• Established Long-Term Creative Partnerships: Fostered a lasting collaboration with Your Majesty based on successful project outcomes, continuing to influence digital storytelling and design initiatives.
• Managed Creative Client Relationshipss: Established and maintained direct relationships with Red Bull clients, successfully pitching and selling innovative digital solutions by aligning project visions with client.

New York, United States

• Led Creative Development for The Journal Collection: Directed the development of The Journal Collection for The Wall Street Journal, a bespoke platform of work accessories designed exclusively for executive subscribers.
• Oversaw Creative Partnerships: Managed creative collaboration across multiple agency partners, ensuring cohesive brand messaging and high-quality product execution for The Journal Collection.
• Strategized Subscriber-Exclusive Offerings: Crafted and implemented strategic initiatives to enhance subscriber value and exclusivity through bespoke accessory offerings, bolstering subscriber engagement and loyalty.

New York

• Collaborated with a Creative Director – Art to lead and manage a diverse team of writers, designers, and art directors, driving cohesive and innovative campaign development.
• Pioneered Experiential Marketing Campaigns: Spearheaded the creation of experiential marketing programs for high-profile clients such as Patrón, Stoli, and American Express, enhancing brand engagement through memorable.
• Fostered Creative Synergy: Revolutionized the creative process by implementing a more collaborative approach between Art Directors and Writers, strengthening teamwork and fostering a culture of unified creativity.

Denver, Colorado, United States

• Founded and spearheaded Awkwrd, a self-funded concept brand specializing in fashion and accessories for the socially challenged, embodying the spirit of innovation and niche market engagement.
• Collaborative Design Initiatives: Orchestrated collaborations with artists and designers to create custom textile patterns, infusing unique artistry into the brand's signature products including ties, leggings, and.
• Product Development and Branding: Directed the end-to-end product development process from concept to market, delivering a line of apparel that resonated with a targeted audience through strategic branding and creative.

Denver

• Spearheaded the marketing strategy for Blue Moon Brewing Co. at TBWA’s The Integer Group, pivotal in elevating the brand from relative obscurity to widespread recognition.
• Brand Voice and Identity Creation: Crafted and established Blue Moon’s distinctive tone of voice and visual identity through the 'Artfully Crafted' campaign, setting the stage for the brand's unique market presence.
• Social Media Launch and Engagement: Launched Blue Moon Brewing Co. on social media platforms, including Twitter and Facebook, significantly increasing brand engagement and consumer reach.
• Innovative Campaign Development: Conceptualized, penned, and co-directed Blue Moon’s inaugural TV campaign, blending creative storytelling with strategic media placement to captivate a broad audience.
• Award-Winning Creative Excellence: Produced compelling work that bolstered incremental billing and achieved industry recognition, winning Effie Awards for marketing effectiveness.

Bs, Majors: Creative Writing & Anthropology

Activities and Societies: Phi Beta Kappa Summa Cum Laude Golden Key National Honors Society Anthropology Club President Research Grants.

Advertising & Philosophy

Activities and Societies: Creative Advertising sequence taught at Leo Burnett through the school's continuing education department. Some.