Brian Wilkens Email and Phone Number
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Creative Director with 15+ years of experience leading teams that have produced award-winning campaigns for globally recognized brands. Brands like Apple, Pepsi, Redbull, Samsung, and Verizon. Proven track record of harnessing bleeding-edge creative technology to build brands and captivate customers with data-driven effectiveness. Leads by inspiring teams to push boundaries and blur the lines between tech, advertising, product, marketing, and digital.Recognized for combining creative vision with strategic acumen and technological expertise. Colleagues describe as “a contagious ball of creative energy” and “the creative director trusted with the toughest projects, always delivered with excellence.” Thrives on creating transformative experiences and innovative solutions that captivate and inspire. Connect to explore how to make magic together.🌟 Career Highlights 🌟• Led global launch campaigns for Apple iPhone 13 and 14 Pro, producing multi-award-winning digital experiences that significantly boosted product visibility and user engagement.• Transformed a Victorian hotel into an immersive Apple experience with interactive displays and mesmerizing digital art, achieving a 10X ROI and setting a revolutionary benchmark for corporate events.• Pioneered digital transformation initiatives at Verizon, overhauling in-store digital touchpoints to improve customer experiences through data-driven insights and cutting-edge digital solutions.• Directed the AI Story Vault, guiding AI tools like ChatGPT, MidJourney, and Runway to craft sophisticated narratives, collaborating closely with designers and artists to bring characters and worlds to life.• Orchestrated the Samsung Frame TV launch, transforming brand engagement through innovative immersive experiences using VR and AR technologies, resulting in enhanced customer interaction and one of Samsung's best-selling products.• Directed case study films for Pepsi at the Cannes Advertising Festival, showcasing Pepsi’s advertising excellence and securing coveted awards.Let's connect! Always interested in learning about new projects and opportunities, sharing insights, and chatting about AI.
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Cofounder, Chief Marketing Officer, Chief Creative Officer — FractionalInvtdNew York, United States -
Freelance Creative DirectorBrianwilkens.Com Sep 2023 - PresentLeading high-level marketing and advertising initiatives for brands you love.
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Creative Director And Ai CollaboratorAi Story Vault Jan 2023 - PresentCollaborated on storytelling projects with designers and artists, harnessing tools like MidJourney, ChatGPT, and RunwayML to breathe life into characters and create mesmerizing graphics and narratives. Led high-caliber storytelling with AI technology, crafting films and fiction that use AI as creative partners.• Guided and refined AI-generated content, overseeing the entire creative process.• Trained ChatGPT to write excellent narratives, realistic characters, and distinct dialogue to learn how to use it for brand voices. • Created two innovative storytelling projects, "Egypt" and "Twilight Tower," leveraging AI technology to craft detailed narratives set in futuristic, post-apocalyptic worlds.• Directed and refined AI-generated content to ensure coherence, creativity, and alignment with the overarching thematic goals of each story.• Maintained an active role in iterating content, enhancing narrative depth, and ensuring the integration of sophisticated language and storytelling techniques across projects.
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Creative Lead At AppleMagnit Hr Services Dec 2023 - Mar 2024New York City Metropolitan AreaSpearheaded a high-octane C-suite experiential campaign at the Cannes Advertising Festival, catapulting Apple's ad sales and thought leadership to unprecedented heights.• Transformed a Victorian hotel into an immersive Apple experience, with interactive displays and mesmerizing digital art. This flexible space held keynote talks, education about Apple’s advertising opportunities, meetings, and dinners with CMOs and Michelin-star chefs. Achieved a 10X ROI and set a groundbreaking benchmark for events.• Executed Strategic Creative Leadership on a cross-functional team, merging innovative design with strategic business objectives to boost Apple's ad sales and thought leadership.
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Creative Director — WriterVerizon Jan 2023 - Jun 2023New York, United StatesOrchestrated a customer-centric overhaul of Verizon's in-store digital experiences, diving into customer journey research to revamp interactions. The redesign delivered a data-driven, unforgettable user experience, boosting conversions through comparisons, product stories, and incentives.• Transformed Verizon’s in-store touchpoints, turning underperforming interactions into memorable journeys that boosted sales and deepened customer understanding.• Championed the work by understanding shareholders' needs and crafting strategic presentations, paving the way for the successful rollout of enhanced digital experiences nationwide. -
Creative Lead And CopywriterApple Dec 2020 - Jan 2023Cupertino, California, United StatesHelped lead the global launch campaigns for the iPhone 13 and 14 Pro, producing multi-award-winning digital experiences that maximized user engagement and boosted product visibility. Developed category-leading digital product pages and innovative strategies that drove sales with the broader ecosystem of partners. • Orchestrated cross-functional collaboration between design, technology, and marketing teams to deliver cohesive and compelling digital experiences that aligned with Apple’s strategic objectives.• Conceptualized and executed cutting-edge digital experiences infused with creative technology, earning multiple industry awards and setting new benchmarks for online marketing in the technology sector.• Crafted captivating presentations to champion creative work through executive stakeholder and Product Marketing reviews, aligning it with objectives and securing enthusiastic buy-in for flawless execution. -
Creative DirectorPepsico Nov 2020 - Apr 2021New York, New York, United StatesElevated the perception of Pepsi's internal creative department by developing strategic digital film content that showcased innovative advertising and marketing projects. Led the writing and directing of Cannes-winning case study films that highlighted Pepsi’s advertising excellence and helped attract top talent. • Hired as a Creative Director to enhance the perception of Pepsi's internal creative department through digital film content that highlighted innovative advertising and marketing projects.• Crafted compelling narratives demonstrating the creativity and impact of Pepsi’s internal campaigns, effectively improving internal and external perceptions of the creative department for talent acquisition and retention. • Oversaw the end-to-end production process, ensuring that each film was strategically aligned with Pepsi’s goals and delivered high-quality, persuasive content that resonated with festival judges and industry peers. -
Creative DirectorFake Love Dec 2019 - Mar 2021Brooklyn, New York, United StatesAs a Creative Director at Fake Love, pioneered immersive experiences using VR and AR to create early Web 3 interactions, enhancing brand engagement through novel technologies.• Led Creative Pitch Deck Development: Directed the creation of numerous pitch decks alongside company principals, articulating innovative project visions and securing client buy-in.• Oversaw the development of a branded content platform for the New York Times, enhancing brand narratives and audience engagement through strategic media collaborations.• Developed Experiential Events for Product Launches: As Creative Director, led the design and implementation for high-profile Samsung product launches, ensuring captivating and cohesive consumer interactions. -
Creative Director CopywriterFreelance Jan 2009 - Dec 2020Nyc, Sf, Denver, Chicago• Apple • Sundance Film Fest • The & Partnership: Wall Street Journal• Fake Love: Samsung• Your Majesty: Red Bull• Pepsi • Starz • Obama Administration
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Associate Creative DirectorJones Knowles Ritchie Sep 2019 - Dec 2019New York, United StatesParticipated in a specialized team at JKR, known for its global influence in design, focusing on amplifying the agency’s creative projects through strategic advertising initiatives.• Scriptwriting for Award Entries: Authored scripts for Cannes entries, showcasing JKR’s innovative design work and contributing to the agency's recognition at a prestigious level.• Versatile Project Engagement: Engaged in various projects across the agency, demonstrating adaptability and creative contribution to a range of advertising and design efforts. -
Creative DirectorYour Majesty Jun 2017 - Feb 2019New York, United StatesCollaborated on High-Profile Client Projects: Joined the team at Your Majesty, a boutique digital studio known for its Swiss Design expertise, to lead storytelling efforts for a strategic Red Bull project.• Integrated Swiss Design Principles Digitally: Contributed to translating core Swiss Design principles into digital formats, enhancing visual and interactive experiences for an exclusive roster of clients.• Established Long-Term Creative Partnerships: Fostered a lasting collaboration with Your Majesty based on successful project outcomes, continuing to influence digital storytelling and design initiatives.• Managed Creative Client Relationshipss: Established and maintained direct relationships with Red Bull clients, successfully pitching and selling innovative digital solutions by aligning project visions with client objectives -
Creative DirectorThe&Partnership Jul 2018 - Dec 2018New York, United StatesLed Creative Development for The Journal Collection: Directed the development of The Journal Collection for The Wall Street Journal, a bespoke platform of work accessories designed exclusively for executive subscribers.• Oversaw Creative Partnerships: Managed creative collaboration across multiple agency partners, ensuring cohesive brand messaging and high-quality product execution for The Journal Collection.• Strategized Subscriber-Exclusive Offerings: Crafted and implemented strategic initiatives to enhance subscriber value and exclusivity through bespoke accessory offerings, bolstering subscriber engagement and loyalty. -
Acd CopywriterMomentum Worldwide 2014 - 2015New York•Collaborated with a Creative Director – Art to lead and manage a diverse team of writers, designers, and art directors, driving cohesive and innovative campaign development.• Pioneered Experiential Marketing Campaigns: Spearheaded the creation of experiential marketing programs for high-profile clients such as Patrón, Stoli, and American Express, enhancing brand engagement through memorable consumer experiences.• Fostered Creative Synergy: Revolutionized the creative process by implementing a more collaborative approach between Art Directors and Writers, strengthening teamwork and fostering a culture of unified creativity across the agency. -
FounderAwkwrd Mfg. 2012 - 2013Denver, Colorado, United StatesFounded and spearheaded Awkwrd, a self-funded concept brand specializing in fashion and accessories for the socially challenged, embodying the spirit of innovation and niche market engagement.• Collaborative Design Initiatives: Orchestrated collaborations with artists and designers to create custom textile patterns, infusing unique artistry into the brand's signature products including ties, leggings, and pocket protectors.• Product Development and Branding: Directed the end-to-end product development process from concept to market, delivering a line of apparel that resonated with a targeted audience through strategic branding and creative design.
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Senior CopywriterTbwa\Worldwide 2006 - 2010DenverSpearheaded the marketing strategy for Blue Moon Brewing Co. at TBWA’s The Integer Group, pivotal in elevating the brand from relative obscurity to widespread recognition.• Brand Voice and Identity Creation: Crafted and established Blue Moon’s distinctive tone of voice and visual identity through the 'Artfully Crafted' campaign, setting the stage for the brand's unique market presence.• Social Media Launch and Engagement: Launched Blue Moon Brewing Co. on social media platforms, including Twitter and Facebook, significantly increasing brand engagement and consumer reach.• Innovative Campaign Development: Conceptualized, penned, and co-directed Blue Moon’s inaugural TV campaign, blending creative storytelling with strategic media placement to captivate a broad audience.• Award-Winning Creative Excellence: Produced compelling work that bolstered incremental billing and achieved industry recognition, winning Effie Awards for marketing effectiveness.
Brian Wilkens Education Details
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Majors: Creative Writing & Anthropology -
Advertising & Philosophy
Frequently Asked Questions about Brian Wilkens
What company does Brian Wilkens work for?
Brian Wilkens works for Invtd
What is Brian Wilkens's role at the current company?
Brian Wilkens's current role is Cofounder, Chief Marketing Officer, Chief Creative Officer — Fractional.
What is Brian Wilkens's email address?
Brian Wilkens's email address is br****@****vtd.com
What schools did Brian Wilkens attend?
Brian Wilkens attended Loyola University Chicago, Northwestern University.
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Brian Wilkens
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