I currently have the privilege of leading LaLiga in Vietnam, a role which entails:•Designing and carrying out LaLiga business strategy nationwide (brand & revenue growth) •Securing new business opportunities (eg. sponsorship deals)•Maintaining close relationships with LaLiga teams and supporting their brand/business growth in Vietnam.•Collaborating with Vietnamese broadcast partners to maximize viewership of TV matches & production of TV miniseries & talk-shows•Executing large-scale fan engagement events (eg. match viewings) and industry events (eg. gala dinners)•Managing productive institutional relationships with: Vietnam Football Federation & Ministry of Sport, Embassy of Spain, Spanish Ministry of Tourism and several chambers of commerce.•Carrying out grassroots football (soccer) development initiatives such as launching football academies, scouting projects, women’s football tournaments, and bringing Vietnamese players to Spain.•Collaborating with existing LaLiga partners (eg. PUMA, Budweiser)•Execution of social media and PR strategy nationwide & relationships with journalists/influencers•Carrying out CSR efforts with NGO’s (eg. UNICEF)•Conducting large-scale industry research used in executive global decision making•Regularly executing guest lectures on Sports Business at top business schools nationwide (alongside Ambassador of Spain)•Ensuring strategic and communicative alignment with HQ & regional offices on a daily basisOverall Objectives•To increase the value of LaLiga TV broadcast rights•Consolidation of LaLiga as a local brand to the Vietnamese public, as a foreign brand in a market of 100 million•To grow the contextual, cultural, and political bridge between Vietnam & Spain by leveraging football as a vehicle for diplomacy alongside government institutions•Supporting Vietnamese football teams & institutions, including women’s football•Expanding & strengthening our local network, increasing overall strategic and executional capacity

•Key liaison between clients and creatives in designing and executing various large-scale advertising strategies.•Lead day-to-day communications with multinational clients such as Nestlé, Papa Johns and more. •Assist in developing and delivering monthly social media content briefs as well as yearly master briefs.•Responsible for the development and delivery of annual and quarterly competitive analysis for clients. •Participated in designing and presenting various creative pitches for new business obtention to large brands.•Successfully executed a multitude of creative campaigns which lead to increasing our portfolio size YOY.

•Responsible for the Identification of new leads and increasing sales of PET sheet & resin for LATAM CPG market, reporting directly to global sales director.•Leveraged Spanish fluency to negotiate terms and pricing with companies based on raw materials markets and strategic margins. •Other daily responsibilities included logistics, credit management, inventory management, and import/export compliance processes.

•Responsible for managing all orders of PET resin in the MENA & AUS regions from reception to delivery. •Served as the key internal liaison between the sales, accounting, logistics, pricing, and customer service departments.•Successfully managed the logistics of over 10,000 metric tons of PET.