Designed regional strategy to market the company's product portfolio to end-users, partners, and customers. This included GTMs, PR, SEM, social media, tradeshows, events, and various partner-facing seminars and workshops.Managed and supported 20+ distributors & resellers on marketing efforts to define and meet demand generation targets, lead follow-up, and continuously improve Sales-Marketing demand generation workflows. Engineered marketing campaigns using tools including Marketo, Salesforce, and webinar platforms.Documented and marketed local use-cases by interviewing customers across industries covering consumer electronics, manufacturing, entertainment, dental and jewelry; oversaw the localization of all marketing content for the Greater China Region and lead-gen performance.