Brian Yip Email & Phone Number

Hong Kong

• Acting as the key contact person for all functions of new vehicle business to Nissan principal • Establish business plan based on market trend and new launch product schedule to set sales target• Maintain pricing structure for upstream• Pricing position / volume negotiation with principal based on the price elasticity• Analyze customer behavior and market trend to aid product decision making such as pricing, new product development• Review and monitor the gross profit level of new vehicles sales• Gather meaningful data about consumers, competitors and market conditions to perform company analysis for business planning and improvement recommendations. Includes analyzing & evaluating project plans, and optimizing resources for operational effectiveness and profitability• Using the PDCA to identify the key improvements for the action plans• Liaise with manufacturers on product requisitions• Establishing Mid-Long term direction on product and strategic plan • Responsible for overall management of ordering and stock control• Responsible for Macau dealership operation

Hong Kong

• Develop specifications proposal for new/existing products, evaluate features and technical specifications of new/existing vehicle models • Explore business opportunities, market trends, competitor activities and customer requirements to expand market share • Liaise with manufacturers on product requisitions• Prepare and conduct internal product briefings• Analyze business trends and consumer insights to deliver brand sales and market share targets• Establishing pricing and distribution strategies and plans to achieve manufacturer’s target• Coordinate with internal and external parties to ensure excellent execution of product marketing/ brand building initiatives• Perform market intelligence analysis, competitors' product comparison & new products evaluation

Hong Kong

• Develop and prepare regular and ad-hoc management reports to facilitate the business decision making process• Analyze business data and trend to alert management the business environment and segmental customers behavioral changes germane to business strategy• Drive regular sales management reporting• Assisting in formulating business strategy• Gathering market research, statistics, updates as well as analysis to management

Hong Kong

• Conduct market research from Bloomberg and market analysis.• Provide after-sales back up services and product training.• Plan sales and marketing strategies.• Handle existing clients’ enquiries.• Generate new corporate business and expand existing business.• Monitor the electronic trading platform.• Perform User Acceptance Test for the trading platform.• Creation and monitoring of KPI's• Analyze data on customers to create sales/analysis reports.• Provide sales administration support to the department.

Hong Kong

• Coordination between various product suppliers, marketing department and sales & distribution department for all new product launch and on-going sales programs. • Assisted the head of sales & distribution in monitoring and managing telesales team, franchise management team, cash management team and wealth management team.• Consolidated, analyzed and interpreted sales performance and financial reports for management review.• Provided sales supports to the financial planners.• Organized the seminars for the financial planners to explore new business.