Brian Yniguez Email & Phone Number

Minnetonka, Minnesota

San Francisco Bay Area

Optimized annual marketing calendar in support of weekly and seasonal promotions for email and social media campaigns. Organized website updates including content, brand messaging, and imagery by leveraging analytical prowess. Enhanced brands social presence on Facebook, Instagram, Pinterest, and Twitter through strategic direction. Oversaw P&L, vendor sourcing, price negotiation, and purchasing with statistical accuracy and precision. Scrutinized reports on website performance with optimal utilization of Google Analytics and Ecommerce platform reporting. Enhanced efficiency of internal/external staff by delivering detailed knowledge about SEO strategies, Digital Marketing, Development, and Social Media. Utilized budgetary strategy to accelerate annual marketing, promotions budget, and sales forecasting. - Generated ecommerce sales by 20% yoy by leveraging strategic planning and sales tactics.- Maximized conversion rates by deploying new functionality in line with user experience. - Transformed ecommerce platform from Magento Enterprise to Shopify resulted in saving $25K annually. - Minimized costs by 15% deploying advanced system for order fulfillment, shipping, and materials.

San Francisco Bay Area

Scaled-up website conversion rates, sessions, and customer engagement by implementing strategic planning. Elevated company’s social presence by devising collaborative strategy with Social Media Manager. Administered website restructuring, configuration, frontend layout, key performance indicators, while delivering progressive recommendations aimed at achieving customer success. Launched comprehensive initiatives to optimize SEO strategies, email marketing campaigns, website order fulfillment, annual marketing web budget, sales forecasting, third party technology partners, and inventory levels. Overhauled launch of new enterprise ecommerce software platform from conception to implementation.- Accelerated ecommerce order and fulfillment workflow by mechanizing all operational processes.- Designed creative and emerging website content, product images, and promotional banners.- Revitalized marketing promotions plan by delivering in-depth business insights.

Conducted data-driven research to deploy strategic marketing plan with competitive analysis, pricing, and customer engagement. Streamlined corporate website including the addition of new and attractive content, images, and landing pages. Modernized efforts for SEO programs, social media, and landing page optimization of landing pages.- Launched new corporate website resulted in bolstering brand awareness and recognition.- Produced record-breaking potential leads (25%) in company’s history through online email campaigns.

Santa Rosa, Ca

Maximized efforts in implementing all marketing communications in an entrepreneurial environment without compromising on quality and organizational standards. Increased conceptualization and functioning of marketing programs by leveraging strong industry knowledge. Introduced email marketing campaigns for new product offerings and promotions. Communicated with internal teams to establish new products and modification of current products. - Built top-notch sales team resulting in achieving sales of $10 million annually.- Established company's first ecommerce website precipitating 15% increase in sales. - Directed complete lifecycle of talent acquisition from hiring to on-boarding by developing critical screening processes.

San Francisco Bay Area

Developed and led web based initiatives for the first official Lucasfilm online retail store with annual sales exceeding $10 million dollars. Identified and captured opportunities for new business development. Integrated annual purchasing budgets and sales forecasts. Managed monthly P&L statements.- Identified and implemented changes to continually evolve e-commerce websites that exceeded revenue goals on a quarterly basis by 15%- Drove all product launch activities from test market to full product launches which consistently exceeded sales forecasts by 15%-30%

San Francisco Bay Area

Managed corporate communications for the Oracle E-Business Suite, one of the largest and high profile software companies in the world. Created, edited and distributed Oracle Corporation press releases and corporate announcements. Managed the distribution of all corporate press announcements over the newswires- Developed and maintained press release database on Oracle.com- Managed relationship with external public relations agencies