• Brand Management: Overseeing performance on all Amazon.com channels (stores) totaling $40M+ in gross revenue• Forecast Management: Lead financial planning efforts, ensuring the development of sales forecasts that deliver growth and profit objectives on Amazon.com• Sales Management: Overseeing and driving sales performance on all Amazon.com channels (stores) based on approved Sales Forecast(s)• Marketing Management: Designing, planning and executing effective marketing strategies for a multi-million dollar portfolio of products on Amazon.com; includes development of online product listings and promotions• Advertisement Management: Overseeing Amazon Advertising strategies, multi-million dollar budgets, goals and performance metrics• Team Management: Direct management of department heads and/or overseeing staff functions; guided by Departmental Planning• Supply Chain Management: Plan and oversee inventory requirements to achieve the short term and long term strategies for Forecasting• Analytics and Metrics Management: Use of cutting-edge, Amazon analytics/insights to drive decision-making methods that include descriptive analytics (historical) and predictive analytics (future)

• Over 9 years of Brand Management and operations experience on the Amazon Seller Central and Vendor Central Platforms managing Multi-Million dollar (8-figure) portfolios• End-to-End knowledge of the Amazon 3P Fulfillment (FBA) and sales process• Emphasis on Amazon listing optimization and sales growth; including listing launches and relaunches• Advanced Amazon Ads strategy and PPC campaign management; Multi-Million dollar budgets• Omni-channel brand protection and MAP enforcement to control Amazon BuyBox ownership and pricing• Proven methods and results for reducing and eliminating Amazon 3P unauthorized sellers • Analyzing Amazon reporting to define actionable KPIs to reach key objectives for brands on Amazon

• Supervise and support online channel managers responsible for the maintenance and promotion of Mount-It!® home and office products (a $28M retail brand) with 20+ online retail and marketplace partners.• Individually responsible for managing a projected $6M key accounts portfolio including major retailers: Staples.com, Staples.ca, Walmart.com, Amazon Marketplace 3P/FBA, and B&H Photo.• Met individual sales goal and improved topline sales 1300% in 2017 vs LY 2016, grossing over $4M.• 3+ years of Key Account Management experience with online retail and marketplace clients; 6+ years of Amazon Marketplace experience.• Added experience with online government, VAR and IT resale channels: Staples Advantage, GSA Advantage, B&H Photo Business, SHI International, Zones, PC Connection, PCM, EnPointe, and Arrow.• Develop trust relationships and a thorough understanding of the needs of retail buyers, category managers, vendor managers, product specialists, aggregators, and distributors, to deliver products and solutions in a timely manner, and communicate at a senior level to resolve sales or operational issues. • Prepare Excel analytical reports of progress metrics and forecasts for internal and external stakeholders.• Experience with large SKU/UPC assortments, sell-thru analytics, assortment optimization, inventory management, retail marketing campaigns, vendor agreements, price negotiations, vendor onboarding.• Proven techniques for keyword harvesting, keyword analytics, keyword marketing, and product listing optimization for product 1st page placement, and increased conversion rate.• Required Skills: Excel Proficiency, Amazon Seller Central, Amazon AMS campaigns, Walmart Supplier Center, Staples Exchange, CBX Portal, Scope, Sonar, Sellics, MS Office tools, Seller Cloud ERP, online seller portals.

• Oversaw and managed daily office and warehouse operations for a fast-growing A/V furniture brand (Mount-It!®) based on Amazon.com that grossed over $20M in B2C and B2B sales in 2014.• Organized and modified departmental structures to scale for workforce growth that increased from 5 to 30+ office and warehouse employees over a 3 year period. • Experience analyzing, planning, and executing changes to operations as a continuous improvement manager: process creation, creating SOPs, creating policy, monitoring productivity and efficiency, and adding new technologies and automation. • Facilitate internal goal-level creation and collaboration with peers and team for the broader company function.• Leadership elements included training, coaching, mentoring, and taking corrective actions with the entire staff.• Maintained and leveraged our partner vendors for supplies, maintenance services, logistics, and equipment.• Success metrics: San Diego Business Journal Top 100 (2014-2015) and a Medallion for Inc. 5000 (2015).

I co-developed a patented golf accessory product called WeatherWick™ for Clearly Golf LLC based in Oceanside, CA. WeatherWick™ is golf accessory iron head cover, but it is anything but ordinary. WeatherWick™ iron head covers are the only golf head covers that help prevent your iron club heads from rusting. From my experience in the retail golf industry, I was able to incorporate high-function, synthetic materials to create a system of layers that quickly "wick" and absorb water, transferring it away from the golf club head. This system is so effective, that you do not have to wipe off any water from your clubs before putting on your WeatherWick™ head covers. • Product Development Lead specializing in soft goods production. • Experience in domestic/overseas sampling and sourcing, production management, and importing logistics from the Guangdong Province, China. • Managed product design synthesis stages focusing on fabrication and production techniques with a domestic CAD design firm, domestic sampling, and the overseas manufacturer to finalize the product concept. This required domestic and international travel.• New Product Design (NPD) included market research and analysis (SWOT) with the marketing team to plan post-NPD commercialization for product launches and sales.• Completed products: WeatherWick(tm) golf iron covers. • Required skills: Excel, Drop Box, Join.me, WordPress, HTML/CSS, Adobe Illustrator, Mail Chimp

• Built and implemented standard operating procedures to structure a new e-commerce company.• Managed the office team, off-site warehouse, overseas inventory purchasing, AP/AR, and P&L reporting. • Required skills: MS Office tools, QuickBooks, Authorize.Net, Paypal, Drop Box, Google Analytics, Google PPC, Volusion, Survey Monkey, Mail Chimp, and HTML/CSS.

I was responsible for retail store operations of a 19,000 SQFT, flagship store. Following my passion for the game of golf, I was to apply my skill set in operations and my experience in retail sales with the Golfsmith International family. As a flagship location, the store was unique because it was based on a marketing strategy called the Golfsmith Experience. This was defined by expanded in-store departments, services, and vendor partnerships due to the proximity of the Vista store to headquartered brands like Taylormade/Adidas, Callaway, and Acushnet.• Managed a $2.5M store: 19,000 sq.ft., 6 departments, 3 assistant managers, and 20+ employees. • “Best Store Metrics Performance” winning the Golfsmith Cup in 2006 and 2007 against 70+ stores.• Achieved financial goals by preparing budgets, analyzing P&L and variances, and taking corrective actions.• Maintained store staff individual results by monitoring, coaching, counseling, corrective actions, and appraising job results.• Initiated, coordinated, and enforced program, operational, building and personnel policies and procedures.