Brian Zhou Email and Phone Number

- Report to US headquarter, I Manage the M365 presell site and work with Corp to define the GTM online strategy for GCR for selling M365, Teams and AI products to consumer + commercial, including traffic generation through SEM/SEO, marketing content localization/marketization & creation, marketing user journey design and to work with platform engineering teams for feature enhancement to meet local needs. - M365 Official site is the only channel for both Cons & Comm customers to try M365 and an important channel for customers to buy M365 as well. I own the whole Wed Direct experience from presell site to Try/Buy signup experience, Admin Portal experience and products deployment & usage experience for the first 48 days. I am responsible for the M365 sells through Web Direct channel, mainly on the monthly NCSA (new customer seats added) & NPSA (net paid seats added) increase.- Do competitors analysis and initiate usability studies, customer research / survey, customer listening, etc. to find out the market opportunities, then run experiments though A/B testing on the website to test the result. For products related findings, I work with product/engineering teams for the M365 products feature enhancements, to provides research evidence to determine priorities and ensure these critical features are included in the engineering roadmap.- Be the BI captain of our team, I work with Team Lead to allocate budget and manage the forecast for international markets. Also, I build up the BI reports for the team using Adobe Analytics, and provide monthly/quarter insight to our international team and report out to SLT.

- Manage the GCR Web direct channel for selling Office products online to consumer + commercial, and drive projects to improve the Web Direct try + buy conversion and grow NSCA (new customer seats added) based on local needs. - Work with Product Teams, local Engineering Teams and BG for Gallatin product (China version M365 products) readiness and initiated projects for integrating the Gallatin products into the Global designed Web Direct experience.

- Report to US headquarter, I manage the Windows official site and work with Corp to define the online strategy for Windows Products for GCR. During that period, I managed the online releases of Windows 7, Windows 8 and Windows 8.1 for GCR.- Leverage Windows.com platform to evangelize the key features and advantages of the latest Windows products and partner with local BG to drive the sales of Windows FPP and OEM PCs, also to growth the market share of IE. - Engage engineers and freelancer to create free download resources such gadgets, wallpaper & themes to meet local needs and improve site stickiness. - Monitor the overall site performance for GCR, including users’ click flow, the step-by-step conversation rate of the marketing funnel, customer feedback and satisfaction survey, aim to drive more potential leads for PC/ Windows product purchases.

- Manage the GCR web operation and campaign team and define the online marketing strategy for GCR under AP & WW direction.- Oversee the HP.com and HP.com online store for GCR, also work with PMs and Marcom teams from all Biz Groups to run digital campaigns to drive the online sales.- Monitor the digital marketing end-to-end performance for GCR and report to SLT. From the very beginning of campaign budget, media plan, to leads/revenue generated and how many leads been followed by tele-sales team and converted into revenue. Data includes the campaign ROI, media effect, ROI per media, etc. - EDM / Customer Database Marketing for Cons and Comm.- Drive innovation for GCR HP.com platform by piloting the latest web 3.0, web 4.0 technologies, aiming to drive customer experience and revenue impact.

Formulate digital media strategy by leveraging paid, owned, earned media channels.- Formulate holistic digital media plan based on client's marketing and business goals - Contribute media insight and consumer insight analysis with relevance statistic support- Translate marketing goal into media KPIs such as TA reach/ awareness/ interaction/ leads/ action- Oversee the whole campaign from communication /media strategy to implementation- Client: Lenovo, Kraft, Nestle