Briana Leonard Email and Phone Number
Briana Leonard work email
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Briana Leonard personal email
I am a highly motivated, hardworking, and creative individual who thrives in a fast-paced, collaborative environment. As a natural leader, I love connecting others and putting the human behind a brand's messaging. My super power is creating solutions to continuously optimize the customer journey, all while putting the customer first. Highly knowledgable in cross-channel journeys and utilizing data, segmenting, and personalization to optimize messaging while also possessing the unique ability to connect with colleagues, both internal and external, and with the customer.
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Senior Growth Marketing Manager, LifecycleHometap Nov 2024 - PresentBoston, Massachusetts, Us
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Growth Marketing Manager, LifecycleHometap Mar 2022 - Nov 2024Boston, Massachusetts, Us- Manage all Lifecycle marketing activities throughout the entire funnel while tracking a wide range of key performance metrics ranging from acquisition to retention - Continuously optimize nurture streams and the customer journey through email, SMS, and website chat bot channels - Collaborate cross-functionally across marketing, product, sales and others to identity new opportunities and ensure alignment - Create and execute on roadmaps for net new initiatives, including product launches/iterations and retention strategies - Partner with relevant industry companies i.e. for cross-selling initiatives and value-adds - Implemented referral program from the ground up, including program plan, creative, branding, and user flow
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Marketing Campaign Planning ManagerInforma Jul 2021 - Mar 2022London, Gb- Lead planning and delivery strategies across marketing campaigns while aligning with internal stakeholders - Manage content & campaign calendars to maximize reach across personas while implementing into customer journeys - Host sessions to review marketing briefs, delegate campaigns, and relay upcoming plans to leadership stakeholders- Liaise with creative agencies on copy, digital creative, email creative, budget allocations and workload status -
Marketing SpecialistInforma Feb 2019 - Jul 2021London, Gb- Lead sponsorship marketing efforts for 7 scientific portfolios consisting of events, webinars, and digital products - Generate highly qualified leads and run ABM campaigns for the sponsorship sales team through compelling email messaging, LinkedIn posts, and banner ads- Create and maintain all marketing collateral for a wide variety of digital programs, virtual events, and face-to-face events - Shifted to a digital-first mindset, resulting in curation and delivery of client lead analytics reports - Collaborate closely with sponsorship sales stakeholders to ensure the highest levels of client ROI
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Social Media CoordinatorFolkspaper Aug 2018 - Mar 2019Cambridge, Massachusetts, Us- Promoted latest posts from the Folkspaper site and interacted with audience & community on social media accounts (Facebook, Twitter, Instagram, and Reddit)- 100+ posts per week throughout all social channels, all accompanied with compelling captions, hashtags, and tags.- Weekly brainstorms focusing on social strategies to increase traffic to www.folkspaper.com- Used analytics to improve performance of social posts and to increase reach to the intended audience & prospects- Lead efforts to grow social media following- Copywriter and creative strategy lead on all social accounts - Brainstormed new company slogans and branding to optimize brand appearance -
Student AthleteBryant University Aug 2013 - May 2017Smithfield, Ri, UsBachelor of Science, Business Administration, Concentration in Marketing and PsycologyMinor in Communication Deans List 4 Year member and 2 year captain of Bryant University's Division I Women's tennis team Black and Gold Scholarship recipient Key Member of 2015 NEC Conference ChampionshipMember of the Student Athlete Advising Committee -
Intern For Director Of New MediaBryant University Oct 2015 - Jan 2016Smithfield, Ri, UsOversaw camera/audio operations of live stream for various athletic games (www.necfrontrow.com)Published to www.bryantbulldogs.com, YouTube, Facebook, and Twitter to increase ticket sales and university exposure.
Briana Leonard Skills
Briana Leonard Education Details
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Bryant UniversityMinor In Communication
Frequently Asked Questions about Briana Leonard
What company does Briana Leonard work for?
Briana Leonard works for Hometap
What is Briana Leonard's role at the current company?
Briana Leonard's current role is Senior Growth Marketing Manager, Lifecycle at Hometap.
What is Briana Leonard's email address?
Briana Leonard's email address is bl****@****ces.com
What schools did Briana Leonard attend?
Briana Leonard attended Bryant University.
What skills is Briana Leonard known for?
Briana Leonard has skills like Microsoft Word, Social Media, Teamwork, Public Speaking, Microsoft Excel, Leadership, Customer Service, Management, Microsoft Office, Time Management, Powerpoint, Microsoft Powerpoint.
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