Sr. Marketing Manager | Best Fiends
Seriously Digital Entertainment
•Led client-facing operations with Agency Media Partners for mass media programmatic marketing on the Best Fiends mobile game, managing comprehensive marketing efforts.•Executed campaigns that achieved a 30%+ increase in ROAS, 75% reduction in CPI, and drove 80,000 installs per month, overseeing creative strategy for a $10MM budget. across TV, CTV, radio, and podcasts.•Tracked and optimized campaigns on key performance indicators, utilizing expertise in ROI, ROAS, CPI, DAU, and 1-1 attribution across Orgranic Media including D1, D7 , D180 retention modeling metrics to enhance freemium product performance.