Briana Evans work email
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Briana Evans personal email
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Experienced marketer in brand + growth marketing strategies across technology, mobile, gaming, nonprofit, consumer brands and pharmaceutical verticals. Proven strategy in customer acquisition multichannel marketing , multi touch point attribution, subscription and freemium frameworks. Data-driven analytical mindset with extensive industry experience in reporting, performance optimization and scaling across startup and corporate environments. Passionate about storytelling, skilled in creative development and adept at executing compelling content campaigns that connect with target audiences to build brand awareness and drive ROI. Experienced working with key stakeholders, board of directors and teams in cross-functional global environments. Seasoned in client and agency roles, with a big-picture perspective and communications in paid, earned and owned media.Skills:| Growth Marketing | Customer Acquisition Marketing | Brand Marketing | Digital Marketing | Social Media Marketing | Mass Media | Marketing Strategy | Multi Channel | Data Analytics | Creative Development | Communications | Public Relations | B2C | B2B | Email | Copywriting | Paid | Earned | Owned |New York University Graduate School of Business | Multi-semester guest lecturer Mass Media Marketing
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Chief Communications OfficerConversa Corps Mar 2024 - PresentDenver, Colorado, Us•Oversee and managed organization's internal and external communication strategies•Spearheaded successful email marketing campaign which resulted in 71.6% open rate and 9.5% click-through rates driving engagement and conversions within the targeted audience.
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Integrated Marketing & Communications StrategistB Media Direct Jul 2022 - PresentClient: TruPlay Games - Non-Profit (Austin TX) Brand Marketing Strategist•Spearheaded growth and brand marketing strategy for a nonprofit gaming platform with multi-channel testing , creative development and securing high-profile influencer endorsements.•Managed PR agency strategy and conducted product marketing research, enhancing stakeholder visibility and informing strategic decisions.Client: Scopely Monopoly GO! - (Culver City, CA) Brand Manager •Executed brand strategy for large-scale user acquisition campaigns, overseeing the creation and testing of 40+ creative assets monthly, including 2D, 3D, and live-action content.•Collaborated with global partners to drive promotional strategies, including EU partnership, and developed a mass media marketing strategy across TV, CTV, OTT, OLV, and podcast channels. -
Sr. Marketing Manager | Best FiendsSeriously Digital Entertainment Jul 2021 - Jul 2022•Led client-facing operations with Agency Media Partners for mass media programmatic marketing on the Best Fiends mobile game, managing comprehensive marketing efforts.•Executed campaigns that achieved a 30%+ increase in ROAS, 75% reduction in CPI, and drove 80,000 installs per month, overseeing creative strategy for a $10MM budget. across TV, CTV, radio, and podcasts.•Tracked and optimized campaigns on key performance indicators, utilizing expertise in ROI, ROAS, CPI, DAU, and 1-1 attribution across Orgranic Media including D1, D7 , D180 retention modeling metrics to enhance freemium product performance.
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Digital Media SpecialistCatalyst Media Design Oct 2020 - Jul 2021Phoenix, Az, Us•Specialized in digital media analytic strategy for accounts including Macerich, AVP, Delta Dental, and Trilogy experienced in Google Analytics, Facebook, and campaign management across multiple channels.•Managed Paid Social campaigns for 45 local mall centers, utilizing geo-targeting on Facebook, Instagram, and Snapchat, and oversaw client flowcharts and production schedules for print, OOH, and digital assets. -
Principal Media Buyer & Marketing ManagerB Media Direct Jun 2010 - Mar 2019•Developed and executed a $20MM GTM strategy for the US TV launch of ZOOSK, leading to 4x brand growth and securing over 200,000 US members, while achieving 95% of CPM-driven goals.•Led A/B testing and streaming radio/podcast strategies, collaborating with product innovation and creative teams to enhance brand messaging and content.
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Vice President Of Direct ResponseOcean Bridge Group Jul 2009 - Jun 2010Los Angeles, California, Us•Developed growth marketing strategy and celebrity-endorsed campaigns, negotiating $3.5 million in TV media deals, including partnerships with 700 Club and Fox News, resulting in a 5x revenue increase for Goldine.•Supported seasonal in-store marketing for CPG clients like Bio Oil, Midnite, and Frank's Red Hot, and produced collateral for brand campaigns. -
Customer Acquisition Account ExecutiveKsl Media Mar 2009 - Jul 2009New York, Ny, Us•Conducted analytic reporting and competitive research for multi-level product rollouts and creative strategies for Telebrands/As Seen On TV, analyzing marketplace trends, conditions and KPI performance metrics.•Managed client and media relations, optimizing price points and up sell strategies to achieve and exceed KPIs in CPO, CPL, ROAS, and CPA. -
Media PlannerSpot Runner Mar 2008 - Mar 2009Irvine, California, Us•Conducted market research to identify target audiences, demographics, and media consumption habits.•Developed and executed strategic media plans for New Business Development and new clients, ensuring optimal reach and frequency of advertising messages. -
Media SupervisorOmnicom Aug 2004 - Feb 2008New York, Ny, Us•Successfully launched and managed $30MM offline media campaigns for Earthlink, People PC, Jitterbug, and others, securing the first 100,000 customers per startup client and growing the customer base from 200,000 to 1.3 million members.•Implemented a US Hispanic TV strategy that accounted for 20% of the annual marketing budget and participated as a Google TV Beta test pioneer.
Briana Evans Skills
Briana Evans Education Details
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Wharton OnlineAdvanced Digital Marketing And Growth Strategy Certificate -
University Of Rhode IslandEducation & English
Frequently Asked Questions about Briana Evans
What company does Briana Evans work for?
Briana Evans works for Conversa Corps
What is Briana Evans's role at the current company?
Briana Evans's current role is Marketing & Communications @ B Media Direct.
What is Briana Evans's email address?
Briana Evans's email address is br****@****ect.com
What schools did Briana Evans attend?
Briana Evans attended Wharton Online, University Of Rhode Island.
What skills is Briana Evans known for?
Briana Evans has skills like Direct Response, Media Buying, Direct Response Television, Broadcast, Brand Awareness, Television, Outdoor Advertising, Digital Strategy, Mobile Marketing, Integrated Marketing, Interactive Marketing, Interactive Advertising.
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