Briana Peters Email and Phone Number

Work with Product Marketing to promote products to current and potential customers• Advise copywrites on creating blogs that are optimized for search engines and social media• Collaborate with Marketing and Product Management on creating marketing plans for product launches• Lead onsite conference communications through use of company social media channels• Report social media and blog analytics through Hootsuite to product stakeholders, and create strategy both quarterly and annually• Create digital marketing plans annually based on platform engagement, algorithms and best performing content types (videos, static images, pdfs, etc.)• Assist team in overseeing corporate social media accounts including LinkedIn, Facebook, Instagram and Twitter, with following of over 100,000 total• Produce and Distribute press releases to appropriate media outlets through Cision PR Newswire

• Cultivate productive relationships by securing profitable partnerships while maintaining local relationships with broadcast and print media professionals • Enlarge brand awareness by collaborating with the Director of Marketing, Vice President of Athletics, Admissions Department, Institutional Advancement and College Deans through various marketing collateral and presentations• Execute and distribute over 200 optimal marketing press releases annually to achieve brand awareness through over 1,000 mentions via social outlets, such as the radio, tv, newspaper, and social media• Strategically plan, implement, and monitor social media platforms and content utilizing complex editing calendar to translate into results-driven outcomes• Oversee and manage corporate website and microsites using WordPress content management system and associated plugins• Analyze data through Loomly and Excel to disseminate information based on specific algorithms of the number of followers, post shares, and post engagement for targeted focused exposure• Navigate through SEO initiatives to improve content, keywords, and branding through creating and editing articles yearly for alumni magazine and company publications• Secure strategic direction by organizing media press conferences and presentations annually to ensure each stage of completion is met• Maintain compliance with company standards to perform all maintenance activities Conference Presentations:• ICAA Summer Conference Presenter August 2019: Maximizing Enrollment & Donor Relations through Digital Marketing• Case District V Presenter December 2019: Maximizing Recruitment Efforts through the use of Digital MarketingConferences Attended:• AICUO Communicators’ Summit: January 2019• AICUO Communicators’ Summit: January 2020• OFIC Diversity Summit: November 2018• OFIC Diversity Summit: November 2019

• Manage confidential student records with use of Microsoft Excel and Banner by Ellucian• Balance and manage yearly department budget (Approx. $50,000), including check requests, purchase orders, and assignment of account numbers• Plan and implement special events and ceremonies by promoting throughout campus community, creating promotional materials using Microsoft Publisher, and ordering catering• Utilize time management skills, to handle multiple projects while consistently meeting deadlines• Collaborate with over 20 nursing faculty members and administrators to update accreditation materials, academic and administrative records

• Entrusted by store manager to ensure timely processing and placement of product shipment• Oversaw arrival of new product flow • Communicated closely with management team to ensure shipment associates were equipped to handle inventory placement• Interacted regularly with customers assisting with purchases, averaging $100/sale• Handled large sums of money (Approx. $2,000 per night), including records of petty cash, and deposits

• Coordinated oversight of community outreach to 10 local school districts and non-profit literacy programs• Assisted with coordination of in-store events such as: author book signings, book festivals, new book releases, book fairs, etc.• Directed all corporate book sells to local area businesses• Established and cultivated community relationship to increase in-store revenue by 15%

• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement by issuing press release for syndicated radio hosts appearances, annual charity events and contests for listeners • Spearhead company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization• Boosted online engagement by 25% in 1 week by creating a marketing campaign and reported analytics for a national clothing retailer• Cultivated marketing logistics for project events for Susan G. Komen Race for the Cure, City of Toledo Thanksgiving parade, and African American festival to maintain high level promotion and participation• Transformed and rejuvenated two company websites to complete iterative improvements to the site structure and content to streamline the flow of the site• Monitored online presence of company's brand to engage with users and strengthen customer relationships• Capitalized on industry and marketplace trends to strategize marketing solutions by designing and scheduling emails for mass distribution utilizing MailChimp• Promoted from Assistant to Director role in January 2015