*Currently run and manage all social media platforms (Instagram, Twitter, Facebook) for 5 programs within Duke Athletics. Men’s Soccer, Men’s Lacrosse, Women’s Lacrosse, Women’s Tennis, and Swimming & Diving*Responsible for all content on these accounts from in-game updates, to creative campaigns and interaction and engagement with fans and other accounts.*Create content from brainstorming ideas to creating graphics, gifs, film videos and then implement and post on social media.*Work very closely with creative groups for each program including the team’s sport information director, videographer, marketing representative, as well as coaches, student-athletes and support staff.

*Ran the @DukeAthletics social media accounts on all platforms (Facebook, Twitter, Instagram, Snapchat)*Covered the game day experience from a social perspective including football, men’s and women’s basketball and all Olympic sports. Also includes post season, Men’s Basketball ACC and NCAA Tournaments.*Oversaw intern program including recruiting student workers, managing student work schedules and duties and conducting monthly student intern meetings.*Led meetings including representatives from all creative departments for all 20 sport teams at Duke. Facilitated collaboration in creative setting in these meeting between sports information, video, marketing and digital departments.*Analyzed and distributed social media analytics from all platforms to all departments for all sports.*Worked with student athletes and coaches from assisting with photo and video shoots to facilitating podcasts.

Designed graphics, t-shirt designs, and videos for the welcome back week activitiesSent out weekly emails using Bronto to all Duke graduate students bi weeklyAssisted in creating, planning and implementing a student pep rally which included working with Duke athletics along with UCAE staff and Duke footballCoordinated with other departments of student affairs to plan a day of activities for the student union opening including coming up with logistical plans, contingency plans and a schedule of events

Created season long marketing plans incorporating social media, team community involvement, sponsorship elements and all in-game promotionsActed as primary marketing representative for all volleyball, baseball and swimming and diving events, facilitating all in-game promotions as game directorDesigned t-shirts, rally towels, key chains, autograph posters for fan giveawaysAssisted with all football game day operations and on-field promotionsWorked as game director for men’s and women’s basketball, controlling music and coordinating with pep band, spirit groups and game announcerOversaw the Duke Dog Reading Program, coordinating with both JMU Basketball, ticket operations and over 40 elementary schools,, resulting in the distribution of over 15,000 basketball ticketsManaged Puppy Pound Program, facilitating the registration process and continuing communication with members throughout the year Assisted with ESPN College Gameday with on-campus grassroots marketing, game day and broadcast production operations, and crowd controlWorked as game director for the Colonial Athletic Association Volleyball Championship tournament

Developed season long marketing plans including in-game promotions, fan giveaways, and social media contests, working with sponsors for promotions and title gamesDesigned t-shirts, hats, flyers, schedule magnets and posters for distribution and graphics for weekly emails Wrote scripts for radio spots, games and special eventsCreated the vision for the men’s basketball opening video and worked with the communications team to create a shot list, implement the video shoot, direct players, spirit groups and fan action, and edit the video Acted as game director for both volleyball and basketball, controlling music, coordinating the band and facilitating in-game promotions including on-court events for games at the Greensboro ColiseumManaged on-court promotions during basketball games in the Greensboro Coliseum facilityDirected cameras, replay and graphics for the Southern Conference Digital Network women’s basketball games.Oversaw 15 interns, delegating game-day duties and office hour tasks,Worked as game director for the Southern Conference Volleyball Championship tournament, and assisted with on-field promotions at the Atlantic Coast Conference Women’s Soccer SemifinalsSupervised game-day sales and inventory of all sports merchandise

Assisted Atlantic Coast Conference Marketing Director with all on-court promotions at the Greensboro ColiseumCoordinated with sponsorship team with all sponsored promotions during the tournamentManaged aspects of fan zone including youth basketball contests, promotion of social media trivia applications, and fan interaction with mascotsOrganized participating school’s dance teams with in-game performances and musicAssisted with implementation of halftime acts including on-court set up, clean-up and supervision

Privately Held; 11-50 employees; Sports industryFacilitated on-field promotions with contestants and on-field hostsDesigned graphics used for promotional materials and for in-game materialsCreated and ran grassroots promotions in the local community to advertise upcoming games, generate buzz and awareness, and market to different demographics of the areaManaged customer service during games and dealt with customer complaints and problems while also organizing giveaways and on-field prizes for patronsOrganized and oversaw mascot and player appearancesCoordinated with a large group of interns and front office members of the organization from sales to productionWorked camera, video board, sound system, instant replay and graphics for in-game Production

Educational Institution; 10,001+ employees; Higher Education industryLecture and lead class discussions on topics including goals and objectives, benefits based programming, scheduling, and participant rights and responsibilities Grade assignments and provide both written and oral feedback to student event planning team Assist student organizers through group planning meetings Relay student progress to supervisor and meet to discuss strategies for future student development

Educational Institution; 10,001+ employees; Higher Education industryCommunicated themes and events to students as a liaison between the football office and the student bodyDelegated jobs to other interns and scheduled shifts and duties during and leading up to sporting eventsPlanned and oversaw publicity flyer distribution, gate greeting, giveaways, player autograph sessions, and promotional events including Blue & White Weekend and Football Eve, pep rallies, open practices, tailgates, and showcasesOrganized and participated in team arrival, pre-game and half-time ceremoniesFacilitated registration and assisted with Coaches’ Clinics, Letterman events, and filming of PSAsAssisted referees on field to coordinate instant replay for the Big Ten Network, communicated with both referees and Big Ten employees throughout gamesDesigned graphics for t-shirt giveaways and flyers to be handed to students marketing various sporting events

Planned, promoted, and implemented a 3-hour event for the military families, with an Amazing Race themeCreated and managed activities for children ages 6-16 and their parents, collaborating with other event plannersDesigned flyers and promotional materials to market the event to members of the OMK organizationSolicited donations from businesses resulting in over $2000 in donations for the eventUsed event success and skills developed to secure position as a teaching assistant for recreational event-planning course

Government Agency; 501-1000 employees; Sports industryComposed articles for the marketing magazine Flame and blurbs for the website promoting recreational activities and upcoming events offered at Whiteface Ski Mountain Marketed summer and fall activities through the distribution of marketing materials in the Olympic Region Managed the calendar of summer events at Olympic Venues and collaborated frequently with marketing team