✔Successfully increased the organization's Google Ads budget from $300 to $10,000 by securing a spot in the Google Ad Grants program, significantly boosting online visibility.✔Led crucial damage control efforts during a spam attack that exploited the organization's name, effectively mitigating negative impacts. Strategically encouraged genuine reviews on Google to enhance the organization’s online reputation and improve search engine algorithmic recognition.✔Overhaul the organization's outdated website layout, creating a more user-friendly interface and adding new pages to enhance navigation and user experience, resulting in improved engagement metrics.✔Spearheaded comprehensive paid media strategies, including Google Ads, social media ads, and programmatic advertising, aligning them with organizational goals to drive growth and optimize ROI across multiple platforms.

✔ Prepared and delivered weekly presentations that were engaging and informative, resulting in a 25% increase in audience engagement and a 15% increase in positive feedback from attendees.✔ Conduct post-campaign evaluations and analysis monthly to identify areas for improvement and implement changes for future campaigns, resulting in a 20% increase in campaign effectiveness.✔ Developed and implemented a social media strategy to increase visibility and engagement on LinkedIn, resulting in gaining 50+ followers to organizations' LinkedIn page within the first month of 2023.✔ Designed dozens of marketing materials and promotions on Canva, including social media graphics, videos, flyers, and other promotional materials, resulting in a 30% increase in social media engagement and a 15% increase in brand recognition.

✔ Plan, coordinate, and execute educational events about incentive programs to underserved communities within the Central Valley, resulting in increased awareness and participation among the targeted audience.✔ Report client feedback on current education material, making significant improvements for future events.✔ Oversee 100+ individuals at major events from registration to communication ensuring a seamless start to finish attendee experience throughout.Incorporated a new spreadsheet to organize staff member hours and store event information, resulting in a 15% reduction in the time required to locate and access important information.✔ Identified team members who required additional training to complete project tasks and provided the necessary support, resulting in a 25% increase in skill proficiency among team members.

✔ Coordinated logistics including transportation and schedule for a team of 5, resulting in a 100% on-time arrival rate and a 15% increase in productivity.✔ Conducted a comprehensive onboarding process to ensure that trainees were acclimated to the organization and their work responsibilities, resulting in a 30% reduction in the time required for trainees to become productive.✔ Tracked and documented the team's schedule on a weekly basis, ensuring that all team members were aware of their responsibilities and deadlines, resulting in a more organized and efficient workflow.✔ Implemented new strategies by leveraging my team's strengths, resulting in a 20% improvement in team productivity.

✔ Effectively communicating with prospective consumers through outbound events.✔ Establish strong professional relations between stakeholders.✔ Generate sale leads and build relationships with dozens of prospects.✔ Orchestrate outreach events with other stakeholders.

Kepler Academy is an 8-week marketing externship program that offers training, mentorship, and job preparation skills to prepare participants for entry-level roles in digital marketing. The curriculum is designed to address key structural barriers impacting diversity in the industry: awareness and access, hands-on skills, and career development.✏Demonstrated strong communication skills, regularly providing updates and progress reports to both internal and external stakeholders, resulting in a 100% on-time delivery rate for all project milestones.✏Developed a strong understanding of marketing analytics and measurement, utilizing tools such as Google Ads to track and analyze campaign performance and optimize campaigns for a 15% increase in overall campaign ROI.✏Created and launched Google Ads campaigns with a budget of $10,000, achieving a 10% increase in conversion rate and a 25% decrease in cost per conversion (CPC) compared to the previous cohort.✏Developed and presented a comprehensive media plan, effectively communicating digital marketing strategies to clients and stakeholders.

✔ Boosted effectiveness and sales revenue by initiating better communication with bilingual customers by 20%.✔ Increased the overall customer base by 10% through leverage of contact referrals and demonstration of high-quality customer service.✔ Drove $5000 more sales per month through up-selling and cross-selling based on customers’ needs.