Briana Willcockson Ayer Email & Phone Number

Salt Lake City, Ut, Us

•Deveop and implement the strategy for websites, website content, search and display advertising,mobile apps, and other fundraising platforms. •Develop and post relevant content for campaigns, thought leadership, cause promotion, etc.•Set growth targets for website donations, visitors, and landing page promotions, email, and SMS campaigns to create long-term donors, advocates, and influencers for CMN Hospitals. •Manage team and budget to ensure organizational success.

Greater Salt Lake Area

• Serve as Project Manager for Salesforce platform to ensure organizational alignment.• Create trainings & documentation to enhance user experience of platform.• Translate analytics into meaningful data visualization for organization.

Greater Salt Lake City Area

• Help develop strategic vision for Salesforce implementation for 200+ employees.• Work with IT team to retool current operating model for processing data.• Serve as liaison between Business Intelligence team, IT and all other organizational teams.• Create processes, rules and trainings for employees to reach 100% user adoption.

• Identified areas for strategic growth, resource development and training for $34M program• Served as lead for Dance Marathon Leadership Conference for 800+ attendees. • Helped steward and grow the relationship between Dance Marathon and corporate partners. • Worked to create an acquisition algorithm to support field team in growing programs. • Built strategy with content team to increase media followership and support program growth.

Salt Lake City, Ut

• Supported and grew High School Dance Marathon programs across the country• Worked to establish 10 new independent High School Dance Marathons whose funds directly benefit their local CMN Hospital• Advised established collegiate Dance Marathon Programs who utilize High School Dance Marathon programs to boost their own fundraising• Created and distributed resources for our 170 member hospitals to utilize when looking to acquire or grow their High School Dance Marathon Programs.• Worked with 5 national Greek Partners who have chosen CMN Hospitals as their philanthropy of choice. These partners’ overall fundraising increased by 30% due to the implementation of signature philanthropy events for several partners.• Advised Key Club and FCCLA organizations in their efforts to support CMN Hospitals from hosting individual fundraisers to starting • Worked to organize the 2015 Dance Marathon Leadership Conference for 600+ student leaders, advisors, and Hospital Program Directors across North America.

Greater St. Louis Area

I've had the opportunity to be a part of various aspects of CMN St. Louis, and I have learned what it means to be part of an office that relies heavily on teamwork and effective communication. I assist with fundraising campaigns, maintain the organization's website, and I help create an overall marketing strategy. I work to develop an overarching social media strategy that uses Facebook, Twitter, and Instagram as major platforms.

Washington University In St. Louis

I began working as a Production Assistant that was responsible for the setup of the various spaces that the University and St. Louis community use for concerts, auditions, rehearsals, etc. After several months, I began helping schedule, update, and organize upcoming events and their design layouts for our vendors. I also communicated with maintenance crews and our security patrol to ensure a well-maintained, safe environment. When the Music Center was short-staffed, I helped prepare end-of-year reports and ensure things were in order for the end of the fiscal year.

Yankton, Sd

I was fortunate enough to work with both the Admissions and Marketing Staffs to ensure that consistent, effective messaging was going out to potential students. In the Admissions office, I worked to help get information out to students through e-mail blasts, mailers, and personalized letters. In the Marketing office, I brought valuable information and insights from Admissions that served as the foundation for many marketing strategies. I worked to create a new tagline, "Mount Marty College: Where values and education converge." I created postcards, flyers, posters, informational packets, and letters for prospective students. I also worked to revamp flyers that describe each major; these flyers are sent to prospective students to give them an idea of how MMC can fit their educational goals.

Bachelor Of Arts (Ba), Marketing, Spanish; Writing Minor

Activities and Societies: Executive Director of Dance Marathon at Washington University in St. Louis

Education record