• Interfaced with senior leadership on strategic planning for public relations and communicationsfunctions in 2023, including creating KPIs, drafting press releases, identifying new press opportunities,and developing national, regional, and trade media lists for use in upcoming initiatives.• Contributed to a new strategy for the organization focused on a business to business (B2B) approach.• Utilized Hootsuite to handle social media content across LinkedIn, Twitter, Instagram, Facebook,Pinterest, and TikTok, working with a third-party graphics design firm on devising high-quality posts.• Applied writing and creative skills in content creation of email campaigns and marketing materials,boosting brand awareness and driving new business acquisition.

• Develop drafts of press releases, op-eds, pitches, and other communications materials• Build and sustain relationships with editors and reporters at key outlets • Secure media placement in national, local, and trade news outlets• Create and distribute media lists through Cision • Execute weekly media monitoring of policy development and client accounts through Meltwater and Cision• Draft reports, PowerPoints, and communication materials internal team and clients• Contribute to policy and market research related to K-12, higher education, and EdTech• Assist in writing content for Whiteboard newsletters• Draft social media graphics and content• Assist in managing client accounts and communications

• Assisted with upgrading the content creation of the Urban Land Institute’s digital platform to reach 45,000+ members internationally• Consolidated spreadsheets and curate images to increase the efficiency and quality of the Urban Land Institute’s Knowledge Finder website

• Created content, designed, published, and presented 4 web pages to increase awareness of membership globally resulting in a test council site to be used by 120 international councils • Created a recurring email marketing campaign to reach 45,000 members to be used internationally • Brainstormed email campaigns for 45,000+ members • Copy edited membership webpage• Designed over 100 logos in Adobe Illustrator• Created an instructional guide on using SEO and Yoast SEO tool for ULI administrators and 120 international councils• Assisted Director of Digital Communications, Art Director, Senior Brand Associate, and Director of Membership with other projects• Collaborated with internal teams across ULI to leverage their expertise and implement projects• Assisted in the test and deploy of content for ULI websites

• Created, designed, coded, edited, and published a monthly newsletter for the Innovation team that reached 300 members• Created and edited content for the monthly newsletter and news received from various contributors • Worked with the Innovation and Marketing teams to enhance digital assets and web presence including web design, blog posts, social media and video• Created and updated marketing materials such as presentations, product sheets, and partner reports• Copy edited for various communications related to Innovation• Assisted with other projects as needed

Working to improve student achievement and youth development in Baltimore City.• Create content for Greater Baltimore Urban League's social media platforms• Manage Greater Baltimore Urban League's website• Map learning outcomes to major activities for Pathways to Success programs• Serve on Pathways to Success Project Management Team and help design, develop, and manage intentional program elements for all Pathways to Success programs• Help identify and adapt evidence-based youth leadership curriculum • Recruit professional corporate and community volunteers for GBUL auxiliaries • Establish and strengthen partnerships• Assist in the collection, management, and analysis of program data for formative evaluations for programs • Help develop sustainable funding proposals for grants or direct ask donors

• Campaign assisting• Working with activists• Social media and online outreach• Research• Engaging members of Congress and state legislators

• Campaign assistant• Event coordination and organization• Social media consolidation• Assist Social Media Director• Research and writing blogs