Briana Bennett Email and Phone Number
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As a trusted executive and fractional consultant in retail and consumer goods with deep experience in general management, growth strategy, human-centered innovation, and executive leadership, I combine an entrepreneurial approach with data-driven decision making and unbridled creativity. Again and again, I deliver impact and innovation: • + <50% over sales targets in first the 3 months on a shoestring budget.• 10x customer engagement. • Organic growth in 75-brand portfolio, focusing on high-ROI brands.• Identify repeatable best practices to operationalize growth. • Cultivate innovation to evolve product portfolios based on agile and human-centered design methodologies.• Top Award for Innovation — Bain North America.• Repeatedly convert concepts into prototypes and MVP roadmaps, then build talented teams to deliver solutions.• Due diligence spanning retail, industrial, tech and PE. How do I do it?• I set the strategic vision for scaling, innovating, and managing brands.• I build and grow brands from concept and launch through evolution and brand maturity.• I evolve and adapt with agility, innovating and adding value to gain and maintain market share. In addition to my background of innovation and excellence across a wide range of organizations, I bring a range of intangibles such as listening attentively, fostering goodwill among customers and partners, as well as finding long-elusive solutions. My partners appreciate my drive and perseverance to advance the strategy, adoption, and results at speed. I anticipate opportunities and outcomes, setting the stage for long-term, sustainable growth. My teams appreciate my high-energy, collaborative leadership style that encourages open communication, idea sharing, and the ambitious pursuit of goals. As such, I consistently attract and retain top talent. I excel in vetting potential solutions for viability and impact, then forging a plan and a path to capitalize on opportunities. 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘰𝘶𝘵 𝘮𝘰𝘳𝘦? 𝘓𝘦𝘵’𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵!I enjoy talking about: General Management • Growth Strategy • Innovation • P&L Management • Human-Centered Design • Customer and Consumer Insights • Omnichannel Distribution and Marketing • Analytics • Digital and eCommerce
Cobalt Strategy Group
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Founder & Managing PartnerCobalt Strategy Group Apr 2023 - PresentProvidence, Ri, UsI founded Cobalt to shape strategies and build brands in partnership with companies in the consumer products and retail industries. My service offerings include: • Providing strategic direction and execution, including opportunity sizing, prioritizing, and introducing efficiencies. • Scaling revenue and profit growth based on assessments of levers. • Applying human-centered design and consumer insights for omnichannel brand building from ideation through maturity.• Shaping go-to-market strategies, including retail and eCommerce. • Boosting awareness and market capture via integrated marketing and sales initiatives. • Uncovering and negotiating well-aligned brand partners.
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Vice President & General Manager, New Consumer BrandsAmyris Mar 2022 - Mar 2023Emeryville, Ca, UsI proudly created and introduced a sustainable new consumer brand centered around clean beauty and wellness. I managed brand revenue, margins, and OpEx while guiding brand growth through initial introduction, engagement, and loyalty stages. I gained visibility, attracted new business, and drove traffic by deploying content, affiliate, and influencer strategies. • Oversaw the formation of the brand strategy and go-to-market (GTM) plan across channels, including U.S. and international expansion. Incorporated direct-to-consumer (DTC), e-tailer, and brick & mortar (B&M) retailers.• Beat sales target for product assortment by 50% in first the 3 months post-launch despite a slashed budget.• Increased customer engagement up to 10x based on socials, email list, and SMS subscribers.• Surpassed stretch goal to launch brand in 7 months, accelerating brand strategy and digital presence.• Selected and hired multidisciplinary team (brand, marketing, eCommerce, paid media, creative, and product development) with top eNPS. • Consistently meet brand KPIs and P&L goals. -
Head Of Strategic Brand Growth (Gm)Perch Aug 2021 - Dec 2021Boston, Massachusetts, UsI directed the development of the brand-building strategies for our top 5 brands. I honed innovation criteria and leads to prime the pipeline to attain tenfold growth. I outlined growth opportunities via ecommerce and B&M retailers beyond primary sales base on Amazon.• Developed a business case for focusing on high-ROI brands, driving organic growth across a 75-brand portfolio. Designed a playbook to operationalize growth. • Built an innovation engine to adapt product portfolio with speed and agility, meeting demand by cultivating a focus on innovation and market capture spanning diverse categories. -
Associate PartnerBain & Company Sep 2016 - Aug 2021Boston, Ma, UsI created a new offering at Bain — bringing digital innovation and product management to F50 clients in retail, consumer goods, tech, and PE. I cultivated and maintained relationships while overseeing the activities and growth of cross-functional teams. I consistently brought order and focus to ambiguity, balancing multiple overlapping priorities with widely diverse teams.• Recognized with Bain North America top award for innovation.• Nurtured engagement with top retailer to craft negotiation strategy. Converted concepts into prototype and MVP roadmap, then built the team to deliver digital solutions.• Revamped B2B experience of a leading professional services company from ideation to high-fidelity prototype and MVP roadmap. Incorporated agile/design thinking to enable digital transformation. • Enhanced digital consumer experience in collaboration with insurance company, cross-pollinating ideas from multiple industries to deliver highly innovative solutions.• Created IP for Elements of Value, clearly breaking down the economics of customer loyalty. • Published an article in Forbes discussing how companies can mobilize to embrace advanced analytics. -
Senior ManagerBain & Company Sep 2013 - Aug 2016Boston, Ma, UsEarly in my Bain tenure, I managed teams consulting on strategic and operational matters for high-profile corporate clients. We formed growth strategies, contained costs, conducted customer analyses, and shaped operating models.• Performed due diligence (10x) on retail, technology, and industrial organizations. Worked with a portfolio companies of PE funds to drive strategic growth and execution. • Attracted, mentored, and coached talent from top MBA programs.
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Masters In Business Administration StudentThe Wharton School Aug 2011 - Jun 2013Philadelphia, Pa, Us -
Summer Consultant (Mba)The Boston Consulting Group (Bcg) Jun 2012 - Aug 2012Boston, Massachusetts, UsIn a full-time summer consultant role during my MBA, I partnered with a consumer products company. I was offered a full-time role at the end of the summer.• Strengthened product mix and merchandising via segmentation based on retail outlet consumer behavior and demographics. • Uncovered retail and merchandising opportunities.• Conducted assessment of distributions channels/route-to-market analysis to accelerate market capture. -
Senior Manager, Strategic Planning For Emea And Russia; Leadership Rotational ProgramHerbalife International Apr 2008 - May 2011Los Angeles, Ca, UsDuring this high-impact tenure, I worked closely with senior leaders to identify operational improvements, provide comprehensive analyses, and devise strategic plans impacting 70+ markets. I also traveled widely and contributed to project work in EMEA, Mexico, and Russia.• Tapped by the C-suite to serve as the inaugural leader for a multidisciplinary general management rotation program, the first out of 4K global employees.• Collaborated with executives and global teams in Moscow, London, and Bogotá to align program outcomes and cultivate emerging leaders.• Directed brand experience team implementing CRM tool with IT, incorporating the creation of financial and long-term earnings models.• Conceived and enacted global restructure to cut costs 10%.• Created new Russian distribution network model, opening six hubs in a year.• Advised on the acquisition of a category leader to grow product lines following market and valuation assessments. -
ConsultantPublicis Sapient Aug 2005 - Mar 2008Boston, Massachusetts, UsI joined the team during the startup phase (when called Rosetta) and proved instrumental in building and scaling leading to acquisition and re-branding under Razorfish and ultimately Publicis. I led client engagements on brand strategy leveraging customer segmentations based on discrete choice modeling as well as cluster, conjoint, and factor analyses.• Directed market positioning tours with clients across Western Europe, creating and executing F500 product strategies.• Boosted sales up to 25% via segmentation. -
Marketing Strategy Intern With Biotherm Luxury CosmeticsL'Oréal Jun 2004 - Aug 2004Paris, FrDuring a full-time internship role before my senior year at Princeton, I developed a plan for the Biotherm US marketing team to diversify its offerings in the luxury beauty space.
Briana Bennett Skills
Briana Bennett Education Details
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The Wharton SchoolMaster Of Business Administration (Mba) -
Princeton UniversityPolitics
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Université Paris-SorbonneGap Year Immersion Program
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Phillips Exeter AcademyClassics Diploma
Frequently Asked Questions about Briana Bennett
What company does Briana Bennett work for?
Briana Bennett works for Cobalt Strategy Group
What is Briana Bennett's role at the current company?
Briana Bennett's current role is Executive and fractional consultant with 15+ years experience at Bain and operating companies | Strategy and management consulting • Growth and Innovation • Business Transformation.
What is Briana Bennett's email address?
Briana Bennett's email address is bb****@****ail.com
What is Briana Bennett's direct phone number?
Briana Bennett's direct phone number is +161483*****
What schools did Briana Bennett attend?
Briana Bennett attended The Wharton School, Princeton University, Université Paris-Sorbonne, Phillips Exeter Academy.
What skills is Briana Bennett known for?
Briana Bennett has skills like Leadership, Business Strategy, Business Innovation, Financial Modeling, E Commerce, P&l Management, Licensed Scrum Master, Analytics, Digital Marketing, Integrated Brand Marketing, Strategy, Valuation.
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