Brian Bianca Email & Phone Number

• Manages implementation activities and communication efforts for the State of Delaware’s Department of Health and Social Services Integrated Eligibility system, and the Commmonwealth of Virginia’s Social Services Integrated Eligibility system• Develops system communications, newsletters, and marketing materials• Develops training materials (Captivate Simulations, Tip Sheets, System User Guides, and PowerPoint Presentations) to instruct users on using web-based computer applications• Manages on-site client support teams charged with improving agency efficiencies, streamlining workflows, and resolving technical issues • Facilitates joint client-agency meetings • Develops and implements complex training plans for large and diverse user groups• Conducts instructor-led, train-the-trainer, and virtual trainings for a diverse set of users• Communicates effectively with clients on a daily basis• Manages a large workload by managing time effectively and prioritizing tasks appropriately• Manages logistics, prepares for, and conducts sessions at conferences and computer labs

• Coordinated and oversees product launches for three brands, including e-communications, training programs, website development, and packaging• Responsible for all public relations activities, including releases, strategic initiatives, media interviews, press events, product demonstrations, and bylined articles• Worked closely with training department to produce materials and presentations for variety of audiences• Conducted training sessions and product demonstrations for a range of teams and media members• Acted as chief copywriter on all marketing projects• Interfaced with core customers to ensure needs are satisfied and determine future direction• Implemented local and national advertising programs on an annual basis• Worked interactively across departments to improve processes and streamline company activities• Created and oversees the development of marketing collateral such as brochures, flyers, catalogs, cutsheets, and technical documents• Liaised with sales team and product managers to focus on customer needs and create programs that increase revenue• Assisted training department with promotions and scheduling• Served on a variety of interoffice teams tasked with shaping core business principles

• Promoted Harrisburg Area Community College throughout the campus and local area through press releases, website advertising, and other media avenues• Oversaw annual media budget, including, but not limited to: ordering, cataloging, collection development, and new technology implementation• Created and implements campus-wide information-gathering programs, such as surveys, focus groups, and studies• Worked interactively with different departments to bolster marketing needs• Supervised student workers to coordinate weekly schedules and duties• Responsible for weekly website maintenance and content, including social media applications• Assisted HACC students, facility, and administration with numerous college-related activities• Served on various faculty and staff committees

• Developed marketing strategies and objectives for custom publications division• Drafted client project proposals and new product overviews for both clients and staff• Oversaw magazine development from concept to execution, including, but not limited to: content, design, theme, scheduling, advertising, and distribution• Acted as public relations arm of the department, cultivating new business through face-to-face presentations, advertising, and conference calls• Created and nurtured relationships with clients to determine content, message, tone, and goals of the campaign• Wrote feature articles, managed in-house staff, and provided design input for various national publications• Worked intimately with company sales department to identify prospective clients and find new markets for flagship products

• Wrote columns, game stories, notebooks, and features on a weekly basis• Proofread and edited my work and the work of other writers using AP style• Created engaging page design, graphics, and photo illustrations using Adobe Photoshop and Quark Xpress• Acted as the paper’s beat writer for a variety of sports and teams, including professional (NFL, MLB), college (Penn State football), and high school• Developed content ideas and cultivated sources to craft engaging, accurate stories