Briana Blythe Email & Phone Number

Seattle, Wa, Us

Bellevue, Washington, United States

▪ Planned, organized, and implemented the first comprehensive 90-day B2B2C campaign content strategy to engage thousands of consumers in two countries and across 10 audience verticals, including corporate employees, sports clubs, university students, grade- and high-school students, and enterprise business partners.▪ Formulated and pitched an innovative and reusable content strategy and distribution plan utilizing streamlined content creation solutions and a tiered pricing strategy for sales enablement.▪ Proposed and implemented interdepartmental alignment of research and editorial initiatives between public relations, social media, consumer and B2B strategy teams.▪ Vetted and recommended project- and resource-management software solutions to enable teams to provide accurate production estimates and proactively address gaps.▪ Project manages all enterprise content campaigns and ad-hoc requests for business content, including copywriter team assignments, tracking, and delivery.

Bellevue, Washington, United States

▪ Marketing content manager for renowned PC transfer software Lead copywriter-editor for WWM&O Academy internal training resources & communications▪ Led go-to-market content strategy and creation for the launch of remote monitoring and management (RMM) software Laplink Everywhere in partnership with Intel Marketing — a co-marketing partnership that propelled Laplink into the Intel Partner Alliance with Gold Status.▪ Slashed content production time across the board with implementation of Canva for Teams, Hubspot templates and automation, annually recurring consumer promotions, and AI tools (including ChatSpot and Ghostwriter AI ChatGPT) for initial research and first drafts.▪ Led a talented and scrappy design and development team of 3 employees — spearheading talent searches, hiring, training, supervision, incentives, and goal setting. ▪ Wrote, ghost-wrote, and edited short- and long-form SEO copy for direct to consumer (DTC) and B2B marketing outreach, including for emails, sizzle and explainer videos and voiceovers, demos, webinars, landing pages, whitepapers, case studies, product descriptions, blogs, infographics, website popups, press releases, text and display ads, social media marketing, print items, swag, etc.

Bellevue, Washington, United States

▪ Lead copywriter-editor for WWM&O Academy corporate training resources, & communications▪ Created and delivered sales-enablement content packages for distribution to area landing teams and sellers.▪ Met with key stakeholders, subject matter experts, and content producers to identify and understand core value propositions, storylines, how-to instructions, target audiences, and distribution channels.▪ Distilled crucial information into concise copy for training assets, including videos, product demos, PowerPoint talk decks, digital newsletters, announcement emails, article summaries, video descriptions, captions, and more.▪ Spearheaded the creation of the Academy Blog and editorial calendar. Primary author and ghostwriter for blog articles penned by internal leaders and specialists.

Bellevue, Washington, United States

▪ Customer communications, UX, and web content writer for “Get to Zero” initiative▪ Accelerated the launch of PSE’s new website, mobile app, and automated voice system with customer-facing copy for web pages, blog articles, automated email notifications, in-app and push notifications, SMS text messages, and voice system recordings. ▪ Conducted deep-dives into customer scenarios and crafted copy to guide visitors successfully through new website workflows designed to reduce the need for live agent assistance for billing/bill pay, start/stop/move service, outage reporting, and more as part of PSE’s “Get to Zero” initiative.▪ Consulted with writers, editors, and with marketing, design, and leadership teams to deliver impeccably accurate quality copy at every stage of development. Used the PSE brand style guide to ensure consistency of voice and tone across all assets.

Seatac, Washington, United States

▪ Internal communications strategist and lead copywriter for Alaska Airlines-Virgin America merger▪ Worked with leadership to anticipate all possible outcomes of Virgin America’s transition to the Alaska Airlines’ Passenger Service System (PSS) and its expected impact on employees. ▪ Designed and delivered a body of comprehensive contingency communications to be distributed as each timeline event unfolded, for better or for worse.▪ Assessed company programs’ internal employee communications needs — identifying core messaging, value propositions, target audiences,, calls to action, distribution channels, and assessed possible risks.▪ Conceptualized and implemented strategic communications from leadership for program rollouts, including emails, intranet articles, blogs, social posts, web content, digital newsletters, and more in collaboration with public relations, design, and development departments, while ensuring all copy and designs were in alignment with Alaska Airlines’ brand style guide.

Seattle, Washington, United States

▪ SEO copywriter-editor & proofreader for SPU University Communications▪ Increased email open rates by as much as 805% with original copy for email campaigns and nurture tracks that promoted SPU’s cybersecurity and data analysis post-graduate certificate programs. ▪ Advanced the consolidation of disparate SPU school websites into a single website hosted with SiteCore (CMS) by revising and proofreading copy and uploading to SiteCore.▪ Edited and optimized articles for SEO, including, blog posts, URLs, metadata, alt text, and more for "Response" magazine, "etc online," and "SPU Voices" publications hosted in a Wordpress environment.▪ Wrote and edited copy for print and digital ad campaigns run in brochures and regional magazines.

Greater Seattle Area

▪ Digital brand and content development▪ Rescued the BDA Inc. marketing department from a backlog of essential content creation, with a primary focus on writing, editing, and proofreading case studies for large clients, including Corona, Major League Soccer, SONY Pictures Entertainment, and Major League Soccer.▪ Designed WIX & Squarespace websites and developed web copy for sole proprietorships and professionals in the Physical and Mental Health & Physical Fitness, Medical, Dental, Design-Build & Construction, and Marketing & Advertising industries.

Bachelor’S Degree, Liberal Arts And Sciences/Liberal Studies

Italian Language, Immersive