▪ Spearheaded Village’s Paid Social division launch in March 2023 ▪ Continuously identify service expansion opportunities within existing client roster▪ Assist with new business proposals and lead paid pitches ▪ Interact directly with clients and leadership & provide paid consulting services▪ Develop, implement, analyze & optimize paid advertising campaigns across IG, TikTok, YouTube, etc.▪ Share paid analysis & insights across internal & external teams to ensure full… Show more ▪ Spearheaded Village’s Paid Social division launch in March 2023 ▪ Continuously identify service expansion opportunities within existing client roster▪ Assist with new business proposals and lead paid pitches ▪ Interact directly with clients and leadership & provide paid consulting services▪ Develop, implement, analyze & optimize paid advertising campaigns across IG, TikTok, YouTube, etc.▪ Share paid analysis & insights across internal & external teams to ensure full integration and alignment. ▪ Provide guidance and support to client account teams on day-to-day management of campaigns and recommend forward thinking strategies and innovations. ▪ Stay up to date on new social trends, platform updates and Meta beta test opportunities ▪ Perform regular QA/QC checks on paid campaigns to ensure they are running as contracted, hypothesizing, and executing tests to continuously improve performance▪ Closely monitor paid pipeline & evaluate campaign success against paid profitability goals to inform investment decisions Show less

▪ Acquired by Power Digital Marketing in January 2021▪ Manage client social media ad budgets ▪ Create traffic ads daily using Facebook and Instagram ad buying interface ▪ Perform bi-weekly check-in calls with clients and senior analysts ▪ Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals▪ Translate technical concepts into actionable, tactical and strategic action plans ▪ Develop familiarization with client products & create social… Show more ▪ Acquired by Power Digital Marketing in January 2021▪ Manage client social media ad budgets ▪ Create traffic ads daily using Facebook and Instagram ad buying interface ▪ Perform bi-weekly check-in calls with clients and senior analysts ▪ Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals▪ Translate technical concepts into actionable, tactical and strategic action plans ▪ Develop familiarization with client products & create social media promotional strategies▪ Formulate client ads utilizing brainstormed ad copy & image/video assets▪ Work alongside creative teams to brainstorm and script social media ads, drawing on client needs and input where possible Show less

▪ Support Category Manager to achieve sales and margin plans for given product categories▪ Collaborate with merchants and HBC Digital to own and execute all business strategies for focus area▪ Track and analyze sales / inventory performance and recommend actions to improve results▪ Prepare and lead regular merchant meetings to review sales results, inventory, sales calendar, email marketing opportunities, upcoming launches and promotions, corrective actions, etc.▪ Develop… Show more ▪ Support Category Manager to achieve sales and margin plans for given product categories▪ Collaborate with merchants and HBC Digital to own and execute all business strategies for focus area▪ Track and analyze sales / inventory performance and recommend actions to improve results▪ Prepare and lead regular merchant meetings to review sales results, inventory, sales calendar, email marketing opportunities, upcoming launches and promotions, corrective actions, etc.▪ Develop digital merchandising priorities for weekly email content, editorial and social media▪ Understand and interpret site analytics \ marketing results to inform both short terms actions and long term strategies▪ Assess competition and provide knowledge of assortment, site experience and promotional strategies▪ Collaborate with fashion editors, merchants, core marketing and vendors to execute all creative projects including overseeing content-related sample and asset collection Show less

▪ Maintained and organized product data to continuously improve sales and customer experience▪ Identified opportunities to improve the search/browse site navigation experience▪ Owned and optimized a category of products across three ecommerce sites▪ Attracted customers by optimizing item / category pricing while also managing product margins▪ Managed and monitored onboarding / item set up process to ensure product availability for customers▪ Conducted regular analysis of… Show more ▪ Maintained and organized product data to continuously improve sales and customer experience▪ Identified opportunities to improve the search/browse site navigation experience▪ Owned and optimized a category of products across three ecommerce sites▪ Attracted customers by optimizing item / category pricing while also managing product margins▪ Managed and monitored onboarding / item set up process to ensure product availability for customers▪ Conducted regular analysis of category performance as well as competitor research▪ Identified key market trends and various areas for improvement▪ Collaborated with cross functional teams to execute initiatives to enhance category performance Show less

▪ Actively managed employee training “Standard Of Procedure” protocols▪ Updated and maintained all Quality & Compliance Documents▪ Prepared and presented documents to the FDA for corporate audits▪ Conducted internal audits across different departments ▪ Spearheaded new hire on boarding▪ Prepared, implemented, and maintained curriculum for 600 employees/contractors/vendors▪ Assisted in development and facilitation of Manufacturing Processes training to NJ facilities

▪ Created educational programs designed to cultivate a strong sense of community among residents▪ Developed and coordinated campus wide programs to raise money for nonprofit organizations▪ Maintained a secure environment for resident students by enforcing all rules and regulations▪ Assisted the Community Director in administrative management of the residence hall▪ Managed social media platforms to advertise and market campus wide programs effectively

▪ Arbitrated conflict resolutions for client disputes▪ Balanced and prepared registers as well as audited inventory▪ Retained knowledge of Runway Department as a means of reaching monthly and annual target sales▪ Guaranteed high quality customer service by maintaining a friendly and accommodating attitude