Briana Brandao Email & Phone Number

Union, Nj, Us

New York, New York, United States

▪ Spearheaded Village’s Paid Social division launch in March 2023 ▪ Continuously identify service expansion opportunities within existing client roster▪ Assist with new business proposals and lead paid pitches ▪ Interact directly with clients and leadership & provide paid consulting services▪ Develop, implement, analyze & optimize paid advertising campaigns across IG, TikTok, YouTube, etc.▪ Share paid analysis & insights across internal & external teams to ensure full… Show more ▪ Spearheaded Village’s Paid Social division launch in March 2023 ▪ Continuously identify service expansion opportunities within existing client roster▪ Assist with new business proposals and lead paid pitches ▪ Interact directly with clients and leadership & provide paid consulting services▪ Develop, implement, analyze & optimize paid advertising campaigns across IG, TikTok, YouTube, etc.▪ Share paid analysis & insights across internal & external teams to ensure full integration and alignment. ▪ Provide guidance and support to client account teams on day-to-day management of campaigns and recommend forward thinking strategies and innovations. ▪ Stay up to date on new social trends, platform updates and Meta beta test opportunities ▪ Perform regular QA/QC checks on paid campaigns to ensure they are running as contracted, hypothesizing, and executing tests to continuously improve performance▪ Closely monitor paid pipeline & evaluate campaign success against paid profitability goals to inform investment decisions Show less

New York, New York, United States

New York, United States

New York, New York, United States

▪ Acquired by Power Digital Marketing in January 2021▪ Manage client social media ad budgets ▪ Create traffic ads daily using Facebook and Instagram ad buying interface ▪ Perform bi-weekly check-in calls with clients and senior analysts ▪ Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals▪ Translate technical concepts into actionable, tactical and strategic action plans ▪ Develop familiarization with client products & create social… Show more ▪ Acquired by Power Digital Marketing in January 2021▪ Manage client social media ad budgets ▪ Create traffic ads daily using Facebook and Instagram ad buying interface ▪ Perform bi-weekly check-in calls with clients and senior analysts ▪ Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals▪ Translate technical concepts into actionable, tactical and strategic action plans ▪ Develop familiarization with client products & create social media promotional strategies▪ Formulate client ads utilizing brainstormed ad copy & image/video assets▪ Work alongside creative teams to brainstorm and script social media ads, drawing on client needs and input where possible Show less

New York, New York

Greater New York City Area

New York, New York

▪ Support Category Manager to achieve sales and margin plans for given product categories▪ Collaborate with merchants and HBC Digital to own and execute all business strategies for focus area▪ Track and analyze sales / inventory performance and recommend actions to improve results▪ Prepare and lead regular merchant meetings to review sales results, inventory, sales calendar, email marketing opportunities, upcoming launches and promotions, corrective actions, etc.▪ Develop… Show more ▪ Support Category Manager to achieve sales and margin plans for given product categories▪ Collaborate with merchants and HBC Digital to own and execute all business strategies for focus area▪ Track and analyze sales / inventory performance and recommend actions to improve results▪ Prepare and lead regular merchant meetings to review sales results, inventory, sales calendar, email marketing opportunities, upcoming launches and promotions, corrective actions, etc.▪ Develop digital merchandising priorities for weekly email content, editorial and social media▪ Understand and interpret site analytics \ marketing results to inform both short terms actions and long term strategies▪ Assess competition and provide knowledge of assortment, site experience and promotional strategies▪ Collaborate with fashion editors, merchants, core marketing and vendors to execute all creative projects including overseeing content-related sample and asset collection Show less

Hoboken, Nj

▪ Maintained and organized product data to continuously improve sales and customer experience▪ Identified opportunities to improve the search/browse site navigation experience▪ Owned and optimized a category of products across three ecommerce sites▪ Attracted customers by optimizing item / category pricing while also managing product margins▪ Managed and monitored onboarding / item set up process to ensure product availability for customers▪ Conducted regular analysis of… Show more ▪ Maintained and organized product data to continuously improve sales and customer experience▪ Identified opportunities to improve the search/browse site navigation experience▪ Owned and optimized a category of products across three ecommerce sites▪ Attracted customers by optimizing item / category pricing while also managing product margins▪ Managed and monitored onboarding / item set up process to ensure product availability for customers▪ Conducted regular analysis of category performance as well as competitor research▪ Identified key market trends and various areas for improvement▪ Collaborated with cross functional teams to execute initiatives to enhance category performance Show less

▪ Actively managed employee training “Standard Of Procedure” protocols▪ Updated and maintained all Quality & Compliance Documents▪ Prepared and presented documents to the FDA for corporate audits▪ Conducted internal audits across different departments ▪ Spearheaded new hire on boarding▪ Prepared, implemented, and maintained curriculum for 600 employees/contractors/vendors▪ Assisted in development and facilitation of Manufacturing Processes training to NJ facilities

▪ Created educational programs designed to cultivate a strong sense of community among residents▪ Developed and coordinated campus wide programs to raise money for nonprofit organizations▪ Maintained a secure environment for resident students by enforcing all rules and regulations▪ Assisted the Community Director in administrative management of the residence hall▪ Managed social media platforms to advertise and market campus wide programs effectively

▪ Arbitrated conflict resolutions for client disputes▪ Balanced and prepared registers as well as audited inventory▪ Retained knowledge of Runway Department as a means of reaching monthly and annual target sales▪ Guaranteed high quality customer service by maintaining a friendly and accommodating attitude

Bachelor’S Degree, Fashion Studies & Business Management

B.A, Fashion Studies; Business Administration, Management

Spring 2018 Fit Executive Merchant Training Program, A

Activities and Societies: ▪ Training and education on apparel and accessories construction, fabrication, fit, and quality to promote more.