Brian Adams 龍百忍 Email & Phone Number

Hong Kong

Hong Kong Sar

Helping to drive greater understanding of Rosewood Hotel Group's purpose-driven ambition, foster collaborations that embed positive social and environmental impact in business operations, and support the evolution and execution of an ambitious group-wide impact strategy.

Cambridge, Massachusetts

• Created a centralized communications and marketing strategy for Harvard Kennedy School’s Alumni Relations and Resource Development department, including fundraising marketing, cross-team content development, structured project management, direct response marketing, and crisis communications. • Helped raise over $300+ million by ensuring the timely creation of professional-level proposals under tight timelines.• Increased digital accessibility and grew online video and audio content by shifting to an all-digital communications strategy.• Used diverse data points to continually assess marketing and communications needs across audiences and channels. • Ensured vibrant content for key initiatives with a new engagement strategy.• Managed an inclusive team with responsibility for all integrated marketing communications within donor and alumni communities.

Hong Kong

• Consulted on brand strategies, messaging, editing, and collateral development for international and regional clients. Clients included Greenpeace, Hong Kong Maritime Museum, Komera, Mandarin Oriental Hotel Group, Morris Automated Information Network (MAIN), and WildAid.• Regular contributor to South China Morning Post, Hong Kong Tatler, and Tatler Home.

Hong Kong

• Leveraged over $200M in donated media from an $11M budget.• Led and managed international teams and tracked consumer metrics, project progress, employee assessments, and contractor performance.• Designed brand partnership campaigns including securing talent, organizing film and photo productions, securing distribution partners and advertising buys, organizing media launches, directing marketing materials and activation, producing social media, engaging policymakers and other stakeholders, conducting media relations, and analyzing impact.• Sought new funding sources and shaped outreach to prospective donors in the private and public sectors while preparing regional reports for board members.• Served as advisory board member for “On Sharks & Humanity” art exhibitions in Singapore and Hong Kong. Negotiated advertising placement and rates, spearheaded partner relations, oversaw development of communications strategy, executed media relations, led press conferences, managed crisis communications, wrote speeches, and managed staff.• Presented on the demand reduction approach to ending the illegal wildlife trade at regional conferences including the World Bank’s Global Wildlife Program in Hanoi, Vietnam.• Coordinated advertising creatives with campaign ambassadors including Li BingBing, Jay Chou, Dr. Jane Goodall, and Tony Jaa.

Hong Kong

• Led three global communications campaigns and crafted grassroots narratives on toxic supply chains, technology, and forest wildlife conservation.• Developed campaign proposals and core communication and engagement strategies to target leading international technology and fashion brands.• Provided communications and engagement trainings for campaign staff throughout East Asia to ensure coordination of activities.• Developed and managed budget for communication and engagement strategies with direct report to the regional executive director.

• Shaped the Localiiz image and voice. Oversaw and planned the editorial vision with creative ideas and content implementing strategies.• Managed and directed the editorial staff. Managed and edited/contributed articles, blogs, newsletters, site content, promotions, and social media posts.

San Francisco / Hong Kong

• Leveraged over $164M in donated media from an $6.5M budget.• Created communications strategy; managed media relations including public relations, crisis communications, press conferences, speech and op-ed writing, and media trips; and coordinated advertising creatives with campaign ambassadors including David Beckham, Sir Richard Branson, the Duke of Cambridge, Jackie Chan, Yao Ming, and Edward Norton.• Relaunched social media network, created social media policy, trained staff members, and instituted metrics requirements resulting in a 50 percent increase in Twitter and Facebook followers in under 12 months.• Coordinated strategic communications partnerships with key supporters including African Wildlife Foundation, NBA Cares, and Save the Elephants.

51 Sleeper Street, Boston, Ma 02210

• Developed and led communications and branding strategies.• Coordinated partnerships with supporters including Bank of America, the New England Patriots, and the Pew Center on the States, as well as with local media outlets.• Launched United Way’s first social media network to align the online activities and branding engagement of 160+ partner organizations. Created social media policy, trained staff members, and instituted metrics requirements resulting in a 25+ percent increase in Twitter followers in first four months of implementation.• Led annual public service announcement campaigns resulting in $100K+ in free televised advertising. Conceptualized social media-focused print ad resulting in $10K+ in free advertising.

• Developed and led brand management, corporate partnerships, media relations, and community relations strategies.• Regularly shaped national conversations through major media outlets including ABC Nightly News, CNN, MSNBC, The Oprah Winfrey Show, The Today Show, The New York Times, and The Wall Street Journal.• Created and managed crisis communications strategy following $11M+ loss in endowment funds due to the 2008 financial crash.• Produced video and photography content resulting in international coverage, 300K+ YouTube views, and medical partnerships with pediatricians in China.• Co-founded social media platforms resulting in increased support across several platforms including Facebook, Twitter, and YouTube. • Co-led public tactics to successfully ban greyhound racing in Massachusetts and prevent breed-specific legislation statewide regarding pit bull ownership.• Instituted new and traditional media relations strategy resulting in a 10-fold increase in coverage to 5K+ annual clips. Secured monthly Associated Press coverage for 18 consecutive months with photo credits.

Greater Boston Area

•Created local and national media opportunities for clients and pitched new business to VC backed technology companies seeking publicity in advance of sale. •Managed staff while honing ability to produce timely media alerts and white papers on tight deadlines.

Great Barrington, Ma

•Produced 10-14 articles weekly, including accompanying photography, for features, news briefs, investigative reports, and business reviews.•Exposed issues including interstate environmental pollution, police brutality, and embezzlement ahead of daily media outlet competition.

Harvard Kennedy School Public Leadership Credential, Distinction

Certificate In Sustainable Investing

Ma, English Literature

Activities and Societies: American Football

Ba, English Literature

English Literature, Film Studies

Exchange year to study English Literature and Film Studies