Briana Drayton Email & Phone Number

-Led client onboarding experience from start to finish, including end user training, to help clients align their goals and workflows to industry best practices for social media publishing & digital customer care-Conducted platform audits citing data on platform usage and agent performance to provide strategic recommendations for process improvements to.

Washington D.C. Metro Area

-Designed the AARP Social Care customer journey as the author of the first social response playbook, outlining the brand's first iteration of social response protocol -Created weekly and monthly reports surfacing customer insights collected across 91 branded social accounts, including profiles on Facebook, Youtube, Instagram, LinkedIn and Twitter, plus.

Washington D.C. Metro Area

-Utilized Cvent software to create and manage various event websites and registrations -Wrote copy for event websites and communications-Created and maintained accurate records for event team supplies and inventory worth $35,000-Led on site guest check in at first large scale event with 1,000+ tickets sold

College Park, MD

-Provided enthusiastic customer service both in person and via phone to students, faculty and campus visitors-Mediated between customers and other service departments within the student union-Completed cash, credit and check transactions for room rental payments and event ticket sales-Assisted in the training and retraining of new and returning front desk.

College Park, MD

-Provided supervision, leadership and support for 300+ high school students-Led nightly curfew meetings-Enforced university and program rules-Marketed and attended various events such as zumba classes and bowling nights meant to enhance the students' experience on campus-Chaperoned weekend trips to Washington DC

Silver Spring, MD

- Created a 7 part social media series between Animal Planet and Discovery Education encouraging active lifestyles for families and their pets- Compiled and analyzed email metrics for various programs- Assisted in the planning and execution of a week long professional development program for 50 teachers in the STEM field

Bachelor Of Science (Bs), Marketing & Supply Chain Management

Activities and Societies: Banneker/Key Scholar, W.E.B. Dubois National Honors Society, Honors Ambassador, Smith Ambassador, Caring Kids.

Marketing

Activities and Societies: Business Club, Study Abroad Ambassadors Study Abroad Semester: Spring 2014 Courses taken: Managerial Finance.