Briana Brown Email & Phone Number

New York, Ny, Us

Toronto, On, Ca

Toronto, On, Ca

I lead all content and product marketing at Ecopia, defining company, product, and industry messaging for use in our external communications. I am the editor in chief of all written content, including press announcements, blogs, case studies, white papers, and web copy. This also involves managing our analyst relations and working with third party press outlets and news organizations to write and develop thought leadership pieces. I manage the strategic direction of our website, including not only written content but also branding, layout, and UX. I also create data visualizations for use in our marketing materials, leveraging QGIS, ArcGIS, and Ecopia's in-house mapping platform to display the data Ecopia extracts from high-resolution geospatial imagery.

Denver, Colorado, Us

Promoted from manager to senior manager, I continued being responsible for data content and storytelling while also taking on a product marketing leadership role. I defined company and product messaging/positioning and worked closely with product management to develop GTM strategies that supported product launches and sales goals. During this time I continued to own SEO strategy, and succeeded in doubling organic traffic to our website as well as significantly increasing our page rankings for strategic keywords (went from 11 to 63 #1 rankings, 26 to 108 top 3 rankings, 38 to 140 top 5 rankings, and 66 to 198 top 10 rankings).

Denver, Colorado, Us

I was responsible for data content and storytelling at SafeGraph. I was the editor in chief of our written and visual content, exploring product, industry, and market trends to develop compelling content that supported our growth strategy. This involved creating data visualizations, press articles, white papers, case studies, and webinars that aligned with our thought leadership, demand generation, localization, and product launch goals, and I often worked closely with our partner organizations on collaborative content.

Burlington, Massachusetts, Us

I was responsible for product marketing and subject matter expertise for over 400 geospatial data products including boundary, street, demographic, points of interest, and address data. This required cross-functional collaboration with the product management, user experience, sales enablement, demand generation, presales, and communications teams. I managed marketing programs covering a wide range of industries, such as real estate, insurance, telecommunications, retail, advertising, financial services, and the public sector. In this role I gained subject matter expertise in geospatial data management, spatial analytics, data APIs, and many other use cases for GIS and data science. I was able to leverage my two degrees in GIS to create dynamic and compelling product marketing materials that support our go-to-market strategy.I worked closely with product managers on positioning, messaging, and creating new assets to support their roadmaps and product lines. I developed technical marketing assets such as demos, case studies, and white papers that showcase geospatial data solutions across industries. I coordinated and often presented both technical and thought leadership webinars through our internal marketing program and through various third parties. I was heavily involved in the curation of our website content, including interactive map interfaces, product pages, solution pages, blogs, and sample downloads.

Burlington, Massachusetts, Us

My role in data product management involved a mixture of technical, marketing, and operational activities. My responsibilities included developing roadmaps, outlining technical engineering requirements, creating proof of concepts, defining product metrics, developing internal/external facing product documentation, and gathering and presenting market intelligence. I was involved with developing database architecture and design, working with engineering as well as other stakeholders within the organization to ensure all needs were met. I also created content marketing materials, developed pricing models, and delivered presentations to upper level management. I developed ideas for products into prototypes, tested them, and brought them to market. I also worked with the user experience team to make sure our clients had a positive experience. My main focus areas were demographic, boundary, and address data, as well as the application of all types of data within the real estate vertical.

Redlands, Ca, Us

Engaging with both existing and prospective clients, I consulted in the expansion of location-enabled business practices, such as site selection, customer segmentation, asset management, network analysis, territory design and management, etc. I created and performed technical demos and assisted clients with their GIS workflow questions and training. I also collaborated across multiple departments internally on solution strategies and product marketing.

Baltimore, Md, Us

I wrote region-specific GIS training manuals for new users and compiled corresponding data for the included examples and exercises. I then translated these training manuals into French so they can be distributed within Francophone countries where Catholic Relief Services has operations requiring GIS. The exercises were geared towards Francophone African countries, specifically Madagascar, although the skills taught are applicable in any region. I also translated technical engineering documents and voice dubbed instructional engineering videos, providing French versions of English resources. I created externally facing documentation in both English and French outlining Catholic Relief Services' humanitarian efforts in Madagascar.

Bachelor’S Degree, Majors: Geography & French | Minors: History & Russian

Master'S Degree, Geographic Information Systems

French Studies