Brian Goldstein Email & Phone Number

Worldwide, OO

• VP / SVP equivalent, report to CMO
• Co-lead transformation of marketing function focused on experiential strategy, digital, advertising, event production, internal creative agency, and PR communications, for 40-person international team across $8 billion.
• Build and head sector-wide event center of excellence including modernized go-to-market experiential marketing playbook to guide 400+ events focused on sponsorship, innovation, activation, experience design /.
• Engage and educate senior leadership, hire resources, and run cross-functional event teams with budgets of $100k-$2MM.
• Innovate and add revenue to brand and business including sponsorship sales, AI experiences, and stakeholder engagement.

Melbourne, AU

• Brought on to lead data-driven KPI strategy against new customer acquisition and market share during final stretch of mandatory retail registration period – achieved 125% of 1st season goal within 6 weeks, 2X new.
• Planned, briefed, and built ATL and BTL advertising and brand / promotional creative across owned, earned, and paid media.
• Created and directed promotions, partnerships, merchandising, design, campaigns, and events to build brand and business.
• Evaluated, negotiated, and oversaw 3rd party and brand experiential and marketing activations across all physical retail locations.
• Hired and managed internal team, influencers, athletes, ambassadors, media talent, agencies, and vendors across all functions.

• Recent / Current Work:
• Willis Tower – working to build partnerships and sell 8-figure sponsorship of iconic Chicago landmark building
• Spirit Hub – (2018–2019) acting VP Marketing working with the Founder building, brand, strategy, and team from scratch; marketing strategy; CRM (Salesforce); B2B; brand awareness and positioning; e-commerce; digital.
• Ticketmaster – partner negotiation / activation programs to drive incremental customer acquisition, brand strategy, digital asset creation, and innovation
• Wilson Sporting Goods – Super Bowl experiential marketing, social media, digital strategy / planning, and activation
• Inherit Hotel Group – retail brand guidelines, hospitality loyalty programs, and brand positioning

Chicago, Illinois, US

• Elevated global marketing assignment with significant all-encompassing leadership, marketing, and sponsorship responsibilities: - Oversaw entire 2014 event project including international cross-functional teams..
• Drove 2014 FIFA World Cup support and activation globally and by internal clients to record KPI levels: - 100% of 120 countries activated the sponsorship, the largest global promotion ever. - 73 countries (62%.

Chicago, Illinois, US

• Supervised directly 3 agency team members plus led a portfolio of 6 consulting, advertising, and event agency resources covering activation, research, ongoing company-wide trademark approvals, and creative design.
• Provided thought leadership to key stakeholders at worldwide HQ (global marketing, brand marketing, family marketing, global brand communications, legal, as well as marketing and PR offices and their agencies in 100+.
• Partnered on global brand strategy development to drive retail behavior and influence brand perception in 35,000 stores.
• Guided partnership marketing opportunities on 15+ billion pieces of retail packaging annually.
• Partnered with the IOC to break the on-field sponsorship barrier leading a 4-year negotiation to create the unparalleled Olympic Moment for the McDonald’s Champions of Play program (300+ kids from 50 countries at the.
• Equipped McDonald’s host country management teams with historical data and insight, brand strategy, vision thought leadership / best practices, and centrally created tools (marketing, creative / advertising, POP.

Beaverton, OR, US

• Developed and managed national, regional, and field sports marketing event and PR communications plans for $15 billion Nike brand and $40+ million Niketown flagship store brands in multiple markets – achieved.
• Set strategic direction, negotiated and activated brand partnerships, and executed integrated marketing communications programs and events.
• Designed and implemented integrated sports marketing promotions.
• Created new Nike-owned events and negotiated and signed event sponsorships across the US.
• Working with global and US PR and marketing teams, acted as corporate and brand publicity spokesperson at events and retail locations.
• Reported up through or had key stakeholders within various departments including retail marketing, demand creation / marketing, global marketing, brand, and sales.District Marketing / Events Manager ($140 million.

Master Of Business Administration (Mba), Marketing Management, Management & Organizations

Bachelor Of Arts (Ba), History, Business Institutions