• On-site consultant. Developed and managed relationships with the President of Marketing and other C-level executives at NBC Entertainment to identify and influence long-term growth opportunities. • Increased client spend through up-sell opportunities achieving Fullscreen’s quarterly goals. • Managed client’s YouTube portfolio of 40+ channels, building out optimization and video strategy to hit client KPIs. • Advised digital advertising campaigns for top-tier television shows. • Aided in a content strategy that lead NBC Entertainment to become the #1 most subscribed-to network on YouTube domestically. • Advised clients on how to utilize new YouTube/Google features.• Developed a YouTube Algorithm and SEO Optimization Strategy workshop and presented it to 50+ professionals ranging from Coordinators to Directors, VPs and EVPs in Marketing, Operations, and Digital Creative.

• Support Account Manager in client communication where needed; with some client communication ownership.• Assist in a variety of task-based projects, such as community management, reporting,social or content audits, and content ideation and management. • Responsible for organizing, filing, and tracking all assets received from the client.• Works with Account Manager and creative/strategy leads to ensure creative meetsclients’ objectives.• Keep up with social media trends; consume content and think about how it could applyto your client.

• Supported pre- and post-production across three verticals: Entertainment, Life & Culture, and Sports • Worked cross-functionally to produce 300+ Snapchat Stories for the World Cup in multiple languages• Liaison for internal teams -- manage expectations and timelines for deliverables• Actively participate in creative brainstorm sessions related to all three verticals

• Sourced new opportunities for partner collaboration.• Built credibility and trust with high-profile talent when on-site at events to capture content. Learned how to anticipate and prepare for objections, pivoting strategy when needed. • Produced and launched Snapchat Stories to all of Snap Inc’s 186M users in various regions.

Published bi-weekly blogs on digital media trends that provided thought leadership. Sourced content for editorial calendars for Instagram, Facebook, and Twitter. Performed response management to inbound messages from fans and collaborated with key client stakeholders, such as Marketing, PR, and Customer Service teams.

- Managed 20+ staff reporters- Wrote articles, as well as, edited all staff articles - Produced and managed content for social media outlets- Organized staff assignments and schedules- Formed a network with 10+ campus departments to generate story leads

- Published bi-weekly articles - Informed Moneterey community on university programs and events- Interviewed university and community members