Design impactful experiences to attract targeted convention groups and maximize conference attendance.Develop and present strategies to align client goals with event concepts and designs.Facilitate tradeshow events across the country to build awareness and generate sales leadsCollaborate between hotels and the Convention Center to facilitate convention proposals and contracts on behalf of the city.Event marketing campaigns to drive attendance to conventions through digital and printed content, email campaigns, tradeshow participation, and attendance promotion eventsDesign welcome campaigns annually for incoming conventions by utilizing the airport, regional attractions, local businesses, local municipalities, and publicity opportunities to build energy and enthusiasm towards the eventPlan and execute site tours and familiarization trips: travel coordination, budgeting, itineraries, run of show, motivating experiences, personalized amenities, and intention behind every detail to build strong relationships and highlight solutions to organizational goalsAnalyze emerging industry trends and event opportunitiesBuild and maintain quality vendor partnerships for marketing materials and promotions Interdepartmental collaboration to execute events and conventions from prospecting clients through post-event responsibilitiesActivate the city’s attractions and features in an impactful way, tailored to each group’s specific interestsDevelop and maintain close relationships and a deep understanding of local businesses to optimize resourcesCultivate relationships with local leaders to bring relevant speakers and panelists to incoming conventionsFacilitate post-event reports from clients, local stakeholders, and internal staff to generate and report KPI’s, track successes, indicate trends, identify learning opportunities, and publicize testimonials

Responsible for 2.8 million dollars in private event revenue and group ticket sales annually Prospected and contract all private events including: corporate meetings, presentations, group offsites, sales kick-offs, strategic summits, brand release parties, annual corporate social events, and weddingsLed with a team of 3 event coordinators to ensure attention to detail in all event logistics: setup, operational flow, strategic timelines, food and beverage, AV, staffing, and managerial supportProspect new business, maximize existing sales, and focus on client retentionDesigned KPI reports to track previous event successes, opportunities, and marketing effortsExceeded sales expectations every quarter and have outstanding professional recommendations from all company stakeholders

Managed company-wide events and provided administrative support for global headquartersCoordinated internal event logistics for a staff of 1300 employees including leadership, top executives, and C-suiteManaged the HQ conference center and internal catering process and procedures for all meetings and eventsRevamped intranet to streamline event requests and provide accessible company-wide information and communicationsVendor management for all event supplies and coffee stations for both HQ office buildingsResponsible for company-wide internal events: employee appreciation day, cultural days, student days, and annual holiday party Coordinated all event requirements for top executive leadership of the fortune 500 company

Event venue sales and logistics for hotel meetings spaces and Frol!k kitchen + cocktailsCoordinated hotel rooms, catering, and banquet events up to 600 attendees for large-scale, multi-day programs and conferencesPlanned event logistics for corporate meetings, conferences, galas, charity auctions, exhibitor halls, sales kick-offs, demonstrations, receptions, seminars, and social eventsSold and coordinated private event for Motif’s rooftop restaurant, Frol!k Kitchen + CocktailsPlanned and managed all event logistics: event flow, operational processes, agenda, AV, food and beverage, suppliers, and KPI’sTriaged communications across multiple departments: leadership, accounting, banquets, culinary, front desk, security, and sales Produced the highest revenue in hotel catering sales and Frol!k private event sales in the history of the hotel

Private event sales and logistics for private dining spaces, event spaces, and company promotional eventsExclusively responsible for all private dining and catering sales within the restaurant through outbound salesImplemented event SOP’s for the private dining department to maximize efficiency and service practices Prepared weekly, monthly, and yearly forecasting reports Developed strategic partnerships: Arc'teryx, HomeStreet Bank, Morgan Stanley, SSYP, Uber, ZINO, Visit Seattle, YelpExceeded company sales expectationsProduced 3rd highest revenue growth within the entire national organization