- Created and implemented high-impact marketing materials for university-wide campaigns, supporting Student Involvement & Engagement initiatives that connected with nearly 40,000 students and community members.- Conducted research and data analysis on design projects, contributing to strategic insights that shaped social media, web, and print marketing.- Delivered notable projects for major events, including TXST Homecoming, Bobcat Build, and Veterans Day, which boosted department visibility and engagement metrics (e.g., social media reach increased from 14.2K to 120.3K in FY2024).- Executed social media strategies that amplified engagement, achieving a 300% increase in profile visits year-over-year and significantly enhancing audience connection.

- Created 50+ designs for digital, print, and out-of-home materials for marketing campaigns.- Collaborated with regional Texas councils to enhance brand identity and marketing strategies.