Founder & Ceo
Spokesperson for Longines Watch Co. during Triple Crown & Breeders Cup Kentucky Derby Red Carpet host for GH Mumm Champagne for 3 years Built and managed WordPress website and ecommerce store resulting in a 200% increase in sales in the second year using social media as main marketing platform Create effective opt-in’s and email campaigns to build email list, promote events, and sell products Wrote press releases for new events and partnerships Planned and hosted race day events at 7 different tracks nationally and in Canada – asked to come back yearly due to growth in attendance at tracks Generate effective marketing campaigns for involved sponsors of each event using digital media and collateral Managed event teams and volunteers during set up, event, and tear down Introduced first ‘Live Hat Auction’ brunch and raised $2000 for Dress for Success Built relationships with local media outlets: WLEX, WKYT, TOPS, WAVE3, Courier-Journal Proficient in Microsoft Office, WordPress, Google Analytics, SEO, AdWords, iMovie, iDVD, Hootsuite, Social Media Here at Fashion at the races we are a fresh new face determined to showcase the fantastic fashion that is on display at our own US racetracks and around the world. By combining our wonderful thoroughbred racing industry with that of the Fashion world, we hope to create a movement dedicated to building a solid and long lasting relationship between the two.Through our constant updates on the stars on the track and the stunners off it, we hope to attract a fresh new generation to the races and begin a whole new era of joy and excitement at the track.So join us and come along for the ride!