Brian Annen Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, United States

VUUDL Media Group provides full-service Amazon and Ecommerce seller scaling and private label solutions. From product research to full brand development, we research, build, operate, and scale private label brands and stores. Our in-house product development team can help launch brands and navigate the complexities of ecommerce through ads, supply chain management, and store management. We partner with sellers of all sizes, offering services to single-ASINs and multi-billion dollar international brands.Highlights to date:- CFO in residence for 3 adjacent companies- Acquired an international growth business, complementing our core service offerings- Hired on 13 full-time employees and currently hiring for 15 more roles- Scaled operations to onboard 40+ net new clients within the first 3 months of operations

Salt Lake City, Utah, United States

• Successfully present objective and need-based solutions, including search, programmatic, and streaming TV, to advertising partners and agencies, using a consultative sales approach and actionable insights.• Drive alignment from multiple stakeholders, including C-level executives, to execute long-term, brand-building strategies, resulting in over $500M of combined annual revenue.• Utilize Salesforce CRM to organize relationships, develop account plans, and prioritize opportunities based on marketing objectives, achieving an average of XX% target to goal for quarterly sales quotas since Q2 2021.• Collaborate with cross-functional teams to structure and execute strategic initiatives based on industry data and market trends, driving client success for digitally focused advertisers.

San Diego, California, United States

• Identified key strategic partnerships with global suppliers and large brands, negotiating favorable contract terms to drive companywide sales initiatives and deals to closure.• Partnered with in-house and outsourced teams as a cross-functional leader to develop, launch, scale, and manage the product cycles of private label products.• Actively managed a product offering for a multimillion-dollar third-party sellers account, sourcing over 100,000 SKUs from international brands and distributors.• Leveraged transaction and buyer data for detailed analysis and business modeling, supporting data-driven decisions for new and existing business initiatives.

Carlsbad, California, United States

*Acquired in January 2019*• Took active ownership of the value stream’s P&L including cost analysis and opportunities, product line margin, roadmaps, and manufacturing productivity• Oversaw the execution and control of safety, quality, delivery, and cost performance goals to support company-wide metrics• Identified opportunities, helped analyze business benefit and evaluate ROI in addition to prioritizing and negotiating initiatives to own product roadmaps and end to end delivery• Drove monetization efforts by identifying, developing, & managing global supply chain & procurement strategy for 500+ SKUs from tier 1 contract manufacturers, increasing YoY revenue by 42% in 2016• Collaborated with key stakeholders across cross-functional teams to define requirements, lead user acceptance testing, launch products, and address business and system issues• Implemented LEAN manufacturing processes improvements and raw material inventory control using JIT principles to support production demands and monthly sales forecasts, slashing inventory levels by 30%

San Diego, Ca

• Lead monthly educational seminars for 300+ graduating seniors to prepare them for life after high school• Develop inclusive lesson plans and coursework for topics such as personal finance, time management, and college preparation• Analyze student feedback to provide unique value to the students going forward• Communicate effectively between students, teachers, and school administration

San Diego, Ca

• Spearheaded a network of 27 independent sales representatives across different industries; represented an international product portfolio of over 40,000 SKUs• Developed and led a global cross-functional council to collaborate on business initiatives, and ensured alignment between technical and commercial goals and objectives• Designed KPI’s, tracked progress & adjusted strategies to ensure continual improvement of cost & supply base performance. Supported supplier selection, approval, negotiations and performance management• Implemented and managed OEM program for a multi-national lifestyle brand client by setting budget expectations, qualifying suppliers, and supporting new product ramps, leading to over $1.2M in additional annual revenue• Planned, executed, and supervised a complex supply chain for client that required procuring components from 5 different suppliers in 3 different countries

Purchase, Ny

• Leveraged $250M of transaction data with proprietary analysis tools to create small business solutions• Developed and presented 15 business-use cases and implementation plans to Sr. executives for new products to address challenges and create opportunities for small business accounts• Constructed and organized 54 highly detailed consumer segments to provide clients with insight on consumer spending and market trends in order to maximize ROI• Managed clients and offered business solutions based on specific needs of their brand

Carlsbad, Ca

- Developed social media strategy and implementation plans to expand customer base- Identified, analyzed and resolved company obstructions in social media and marketing- Communicated proper social media protocols to management team- Increased website traffic by 30 percent and online sales revenue by 20 percent

Bachelor Of Science (B.S.), Business Administration, Consulting/Entrepreneurship

Activities and Societies: • UNC Men's Club Volleyball | Treasurer • UNC Consulting Club • UNC Business Coaching Program | Kenan-Flagler.

International Relations And Macroeconomics

Activities and Societies: Summer Scholar I was selected to be a Summer Scholar for the extremely selective Harvard Summer School Program.