Briana Ragan Email & Phone Number

Chicago, Illinois

Greater Chicago Area

As a Regional Construction Manager, I focus on uncovering potential sales opportunities from the infancy stages of a jobsite in the Chicagoland market. This requires placing an emphasis on finding jobs before they come out of the ground; in turn, I have learned the right questions to ask and become very comfortable cold-calling on new business. I support the local engineers to help grow market share, beginning with the General Contractor down to each and every sub-contractor. I am responsible for submitting substitutions for Powers products where they are in the specifications to help gain new business. I also work to combine a total solution to the end user from Stanley Black & Decker. This includes finding existing customers only using a portion of the company's portfolio.In order to gain the trust, confidence and relationships of the customer, I am required to have extensive product knowledge of all Stanley Black & Decker products and understanding of the applications. I enjoy speaking to customers and distributors to teach them about the products we offer. I coordinate trainings on jobsites or in the office to share best practices and features & benefits. I am responsible for Stanley Black & Decker's overall market growth and conversions on top jobsites in Chicago. Growing and maintaining national and local customer relationships are key and most important to daily success.

Chicago, Il

In the Field Marketing Coordinator role, I identify and target key end-users in the Chicagoland market to grow current business or convert to products in the Stanley Black&Decker portfolio. Over the past 4 quarters, I have consistently converted over 20% to goal, resulting in +$350K in sales. Through the balance and management of distribution and account management, I partner with sales reps to hunt, convert and train current or potential customers. Understanding and demonstrating extensive product knowledge to the end-user helps me create a demand for the product, which in turn, results in sales and conversions. I also research upcoming projects, recognize areas of opportunity and promote applicable products to meet and exceed customer's expectations. I work closely with our internal marketing and engineering teams to research and develop prototypes into new products. Through strong relationships with distribution and account managers, we develop promotions and create demand for new and existing product.

Chicago, Il

I managed a $69M territory covering 209 The Home Depot Stores in the Midwest Region and grew the territory +9% over a year to reach $75M in sales during 2014. With a team of 4 direct reports, we drove sales through national initiatives as well as regional activations that directly impacted the territory. My ultimate goal was to drive top line sales while increasing profitability. Over 4 quarters, my team consistently out performed our sales goal and won several awards for performance. I worked directly with external management and high level executives who implemented 12 of my growth strategies within their accounts. These initiatives produced over $1M in organic growth, directly corresponding to the success in my portfolio. Year over year I gained market share throughout the territory and created lasting relationships with key decision makers. With my team, we coordinated and conducted over 15 regional training sessions focused on product training to grow market share and promote our product. I utilized business resources such as SalesForce and SAP data in order to efficiently forecast, manage trends, track sales and recap success.

Chicago, Il

I joined Stanley Black&Decker after carefully researching opportunities as a new graduate from Penn State University. I was invited to take place in the Sales & Marketing Development Program. I felt that my aspirations to learn more about the retail sales environment, gain management skills and better understand real life marketing strategies aligned well with the structure of the Sales and Marketing Development Program.As a Sales Coordinator I managed a $15M for The Home Depot account throughout 4 districts. I represented a brand portfolio of: DEWALT, Stanley, Black & Decker, Bostich and Porter Cable. I excelled in event planning, strategies and executions to drive sales on district levels. I developed and grew relationships with retail and end users that created lasting impressions. Through the use of product knowledge trainings, inventory management skills, off shelf merchandising and event activations I drove top line sales to increase by 12%.