Brian Arciaga Email & Phone Number

Seattle, Washington, United States

• Full ownership of channel P&L across multiple brands, partners, and ad campaigns globally with an annual eight-figure budget. Consistently delivered aggressive ROI targets through sound optimization strategies during a.
• Negotiated significantly favorable commercial terms at the peak of CV19 travel cancellations which allowed ads to remain live at an eight-figure annualized budget while still delivering seven-figure net profits.
• Developed and successfully implemented go-to-market strategies to address the adverse effects of attribution model changes resulting to an increase in sales and ROAS.
• Streamlined and simplified complex ad campaigns to improve efficiency and scalability by collaborating with marketing operations, data engineering, and data science. Increased ad ranking and sales.

Bellevue, Washington

• Managed several key global partners end-to-end on an eight-figure annual budget. Consistently increased sales annually through effective optimization strategies utilizing internal and competitive data.
• Spearheaded A/B incrementality testing by collaborating with various internal and external teams. Influenced C-level management to grant headcount and data science allocation by proposing methodical investment.
• Led a team of engineers, analysts, and data scientists to streamline manual reporting and data operations resulting in the development of automated bidding algorithms utilizing millions of granular units which.
• Resolved detrimental transparency pain points with key partners through challenging negotiations with C-level management. Improved incrementality by identifying and pausing non-incremental traffic segments.
• Received H.com Peer Award for initiating Expedia Group intra-brand collaboration to uniform data structure, streamline processes, and maximize leverage with common partners.
• Received Global Marketing Spotlight Award for being an exceptional champion when senior manager was on leave for several months. Seamlessly led all partner optimizations and initiatives delivering eight-figures in net.

• Built and defined strong relationships with diverse partners mutually growing sales and revenue annually.

Bellevue, WA

Guam

- Developed and spearheaded a full spectrum of tactical credit card products and promotions through successful business case development to drive a portfolio acquisition, deepen customer relationships, and increase card usage by creating business strategies and leading cross-functional teams. ($70M Portfolio)- Worked with the Senior Management team to.

Guam

- Interim Credit Card Product Manager responsible for spearheading various critical projects and products with financial and operational impacts.- Conducted first level competitive analysis and studied on competitor’s products to recommend appropriate business strategies with successful results. - Assessed Citibank’s credit card compliance with Reg Z and.

Guam

- Managed the inventory of hazardous chemicals by ensuring stockpile meets vendor requirements and purchasing inventory when needed.- Ensure storage, delivery, and handling methods are compliant with Guam’s Occupational Safety and Health Administration (OSHA) and National Science Foundation (NSF) chemical storage and safety guidelines.- Ensured purchase.

Guam

- Arranged quarterly portfolios for client review and financial data to gain further knowledge about financial practices.- Created Constant Contact account to organize client contact information & generated newsletters to inform clients of upcoming events.- Completed internship program within three (3) months- Offered a position at Smith Barney, but was.

Guam

- Developed marketing strategies to increase sales on all product lines. - Managed assigned staffs to ensure assigned jobs are fulfilled effectively and accurately. - Raised more than $50k in sales revenue. - Selected to represent Guam in the 2003 Distributive Education Clubs of America (DECA) National Leadership Conference in Albuquerque, New Mexico as a.