Briana Redman Email & Phone Number

California, United States

San Francisco Bay Area

• Lead the business for Cuervo and Walmart by overseeing campaign development and execution, including media relations, analytics, strategy, creative and influencer marketing
• Drive the annual planning process and catalyze incremental opportunities for 5+ brands
• Develop integrated programs across, paid, owned and earned media in social campaigns
• Oversee overall health of client's business by managing all financials, projections and staffing
• Serve as client lead while managing a team of 12 across multiple functions and officesFormer clients: Strava, Sierra Nevada Brewing, Hyatt Hotels, Ferrara Candy, Logitech, Gran Coramino and Egencia

London, United Kingdom

• Manage a rotating portfolio of luxury and mass brands in various categories such as beauty, travel, tech, food & beverage. Clients include Procter & Gamble, InterContinental Hotels Group, Johnson & Johnson, Samsung and.
• Launch InterContinental Hotels Group’s international expansion of PR efforts, thereby growing agency business, unifying IHG’s global positioning and elevating their luxury credentials
• Partner with Huda Kattan (#1 Beauty account on Instagram) to help transform the award-winning blogger into one of the world's fastest-growing beauty brands
• Contribute to agency growth by handling budgets & forecasting, providing leadership to 12 junior team members, improving agency’s client services expertise, contributing to new business and collaborating with agency.

London, United Kingdom

• Lead Pantene Pro-V Global Strategy and UK accounts from end-to-end by conceptualizing their global strategic campaigns, collaborating with global markets, managing A-List celebrity partnerships (i.e., Ellie Goulding.
• Conceptualize and develop global repositioning and launch strategy for Johnson & Johnson brands, providing strategic counsel, ongoing risk management and best practices for implementation that are customized to EMEA &.

Greater New York City Area

• Lead Samsung Mobile’s global fashion division to build style equity among key influencers, media & consumers. Daily point person with Korea-based client; Create global toolkits and strategic plans to be deployed and.
• Participate in inter-agency planning process on multi-channel, multi-partner media campaigns, providing strategic counsel for clients, including Vidal Sassoon, Wella Professionals and Samsung Mobile
• Successfully relaunched Vidal Sassoon Pro Series to the beauty industry and oversaw holistic program development, idea generation, media relations, spokesperson research and negotiation, and social media management..
• Manage Wella Professionals partnership with Match.com and execute 360° program with digital, PR and in-store/salon activations, inclusive of 10 nationwide events in 3 weeks.
• Provide digital strategy & content creation for Vidal Sassoon to increase followers & consumer interaction on social media pages

• Conceptualize, develop and execute launch events & strategic PR plans to maximize press with editorial community
• Cultivate and maintain relationships with beauty editors and bloggers
• Generate frequent press material for three beauty clients to garner comprehensive stories in online and print publications
• Manage all details of press outreach, including mailings, desksides, budgeting, and vendor relations
• Collaborate with client’s digital team to expand following and increase consumer interaction on social media pages

• Assisted with press outreach to manage the brand image for eight fashion, beauty and lifestyle clients (e.g. Procter and Gamble Prestige, Dolce&Gabbana Fragrance and Makeup, Gucci Fragrance, and Simply Vera Vera Wang)
• Researched and analyzed the beauty industry’s competitive landscape and use positioning strategies to define a unique product identity; generated competitor intelligence reports on a quarterly basis
• Organized global and national press events to build awareness for new product launches
• Assisted with creative PR brainstorming for upcoming product releases, such as 2010 Gucci Guilty global launch
• Crafted PR plans, press releases & pitches, and conducted press outreach to increase editorial coverage

• Managed the communications and distribution of samples - specifically Céline and Vionnet – to top publications such as Vogue, Harper’s Bazaar, & Elle
• Assisted in the production and served as model coordinator of the Céline Pre-Fall Show and Press Days
• Researched and produced celebrity and editorial reports as well as contributed the company’s Press Releases
• Maintained Showroom designers including Thakoon, Marni, Viktor & Rolf, and Rochas

• Coordinated high-end corporate and bridal events
• Acted as liaison to luxury event and wedding vendors in New York and Los Angeles region
• Utilized social networks and conducted online marketing efforts to increase bridal traffic
• Conducted sales with top bridal vendors, increasing revenue by $25,000 in 4 months

• Assistant to Fashion Show Co-Producer; managed 80 model and dancers on and off-site
• Coordinated all model auditions, fittings, rehearsals, and show appearances
• Acted as liaison to Macy’s Fashion office, modeling agencies, and show hotel sponsors
• Assisted legal department with release forms and child work permits
• Coordinated all fashion, hair and make-up stylists, and participating retail vendors

• Produced several fashion shows with measurable results
• Assistant Buyer at both regional and national buyers trade shows
• Increased returning customer results via redesign of publicity for annual jewelry show
• Assisted award winning designer with product promotion and sales at national buyers convention (MAGIC)

• Assisted with design layout of weekly special events newsletter
• Analyzed potential advertisers for new area expansion
• Acted as subscriber liaison at promotional events

• Recognized as top salesperson on key financial services program
• Developed visual marketing and store layout displays
• Coached and trained new employees
• Assisted management with opening/closing operations
• Resolved customer service complaints

• Provided office support services to a nationally recognized author and corporate training specialist

Bachelor Of Arts, Media Studies And Hispanic Studies

Activities and Societies: Macalester Volleyball Team

Las Estudias Culturales Y Los Medios De Communicacion