Briana Santos Email & Phone Number

Berkeley, California

• Managed the production strategy for non-profit and political clients, including Patty Murray for Senate, Russ Feingold’s Senate campaign in 2016, and Tom Steyer’s Need to Impeach initiative• Lead the maintenance and segmentation of email lists of more than 2 million+ emails, including coding, QA, and scheduling emails across different eCRMs; Is the firm-industry expert on internal software, NGP, IBM Marketing Cloud, and Blue State Digital• Lead and developed innovative testing programs to optimize fundraising and advocacy results for clients. Testing programs have led to best practice innovations including mobile-optimized images and effective use of preheaders versus no preheaders in emails to increase opens on deadlines• Managed the training of new hires and interns to establish and maintain firm-wide digital best practices, which has led to more streamlined onboarding and significantly less staff turnover• Executed and presented weekly, quarterly, and end-of-cycle digital fundraising reports for U.S. Senate, U.S. Representative, and non-profit clients, with a focus on revenue raised, engagement metrics including actions, opens, clicks, and conversion rates with a comparison to industry-wide standards with parallel goals and projections • Consulted and provided expertise on email innovation for organizations including the Wikimedia Foundation, the Malala Fund, and more• Managed budgeting and strategic goals for acquisition programs for Patty Murray and Dave Min for Congress; for Patty Murray, seized on nomination of Betsy DeVos to deliver 29k new email acquisitions for less than $.50 per name• Spearheaded the creation of the FEM group within Trilogy Interactive to address structural inequalities, foster mentorships, and provide professional development for women- and women-aligned employees within Trilogy Interactive

• Trafficked and helped on creative for ads for Facebook, Google, and Bing, as well as reported on their weekly performance• Setup emails in several eCRMs, including Convio, Blue State Digital, Silverpop, Nationbuilder, and Salsa• Performed testing and analysis to employ the best practices for digital strategies • Responsible for writing and editing emails for clients to send to their constituents, creating and sending content that went to lists of 100k+• Responsible for building landing pages for websites

• Helped orient new students in study abroad programs• Designed and aided in study abroad fairs, creating displays and leaflets for students• Worked with individuals performing student outreach

Bachelor'S Degree, History, 3.5

Activities and Societies: UC Education Abroad

Education record

Activities and Societies: Caving Society