Briana L. Email & Phone Number

Dallas, Texas, Us

• Reports to VP, Media Operations, overseeing end-to-end media investments for Broadcast TV/Radio, Network TV/Radio, OOH, Print, Print Yellow Pages, all external digital vendors, and the internal digital teams (programmatic, search and social).• Ensures operational efficiency across all execution teams by refining agency processes regularly.• Collaborates with Accounts, Strategy and Planning teams regularly to align on campaign plans, client needs, and to determine appropriate vendors to achieve client goals.• Collaborates with Digital Ad Ops and Analytics teams to ensure flawless campaign execution and goal achievement.• Collaborates with Accounting regularly to refine agency reconciliation processes.• Manages a team of fourteen consisting of Associate Directors, Buying Supervisors, Media Managers, and Associates.• Manages external partner agency relationships and processes.• Provides leadership, training, and technical guidance to ensure team engagement and growth.• Monitors industry trends, provides POVs, and ensures accurate audience projections.• Facilitates cross-departmental meetings and brainstorming sessions to ensure overall agency efficiency and improve collaboration.• Manages vendor relationships throughout the local media industry.• Supervises broadcast traffic operations and media market buys; addresses and escalates issues as needed.

Dallas, Texas, Us

Dallas, Texas, Us

I perform all duties of a Media Buyer in approximately 15 markets across the United States, Puerto Rico and Canada for around 20 clients. I supervise over ten accounts for the buying team, one of which includes a media agency and all of their clients. I project manage all Media Buying from the time it leaves the strategy department (planning team) until the execution is complete. This includes our Search/Social team, Broadcast Buying team, Digital Buying team and Programmatic Buying team. I am also the direct report for two members of the buying team. I am in charge of training and preparing them for their next promotion as well as supervising them on a daily basis and completing their annual reviews. I also helped develop and implement a digital buying process and training program for our department and continue to adjust and create processes and procedures as our roles continue to evolve.

Dallas, Texas, Us

I perform all duties of a Media Buyer in approximately 15 markets across the United States, Puerto Rico and Canada for around 20 clients. I supervise five accounts for the buying team, one of which includes a media agency and all of their clients. I project manage all Media Buying from the time it leaves the strategy department (planning team) until the execution is complete. This includes our Search/Social team, Broadcast Buying team, Digital Buying team and Programmatic Buying team. I am also the direct report for three members of the buying team. I am in charge of training and preparing them for their next promotion as well as supervising them on a daily basis and completing their annual reviews. I also helped develop and implement a digital buying process and training program for our department and continue to adjust and create processes and procedures as our roles continue to evolve.

Dallas, Texas, Us

I perform all duties of a Media Buyer in over 50 markets across the United States for approximately ten clients. In addition to buying, I supervise the At Home, Central Market, Tulsa Health Department and Farm Bureau Financial accounts. I also serve on the Southwest Media Group Culture Club.

Dallas, Texas, Us

I perform all duties of a Broadcast Media Buyer in over 50 markets across the United States for approximately ten clients. I also manage the Good Shepherd Hospital account and am learning how to manage the Farm Bureau Financial account. I also specialize in training new assistants as they are hired.

Us

I perform all duties of a media buyer in 18 markets across the United States. Duties include: negotiating rates with sales representatives, scheduling buys, estimating numbers, resolving discrepancies, putting together and sending orders, checking station contracts, organizing and filing all buys, pulling and entering makegoods, etc...

Us

I assist five Media Buyers by entering rates and programming, estimating numbers, resolving discrepancies, putting together and sending orders, organizing and filing buyer files, and pulling and entering make goods for their markets.I also help train new assitants to perform the aforementioned duties for their assigned buyers.

Organized, scanned and filed all medical bills; mailed statements, billed overdue patients, performed various tasks in MedPro, and performed other tasks as requested by my supervisors.

Westport, Connecticut, Us

Assisted the Marketing and Promotions Director as an intern of both radio stations with all aspects of marketing and promotional work. Performed other tasks as requested by supervisors.