Brian Aubert Email & Phone Number

New York, NY, US

Acquiring new customers through strategic investments in data-driven brand media and direct-response performance media.

Columbus, Ohio, US

Grew customer acquisition, deepened customer relationships, and supported brand health with data-driven media investment, digital shopping strategy, and social media.

Columbus, Ohio, US

• Built team of subject-matter experts (email, social, search, and advertising) and performance analysts to drive integrated marketing campaigns.
• Introduced marketing channel strategies and roadmaps. Improved performance in email, search, and social through methodical test & learn, best-in-class tools, and coordinated planning.
• Launched first tests in paid social, paid content distribution, email personalization, and audience acquisition for content marketing.

New York, NY, US

• Led strategic digital planning for Chase Consumer Bank: customer acquisition & cross-selling, awareness, engagement, and app download. Integrated digital channels into multi-channel marketing campaigns.
• Pushed innovation in digital tactics spanning paid/owned/earned: display, paid search, SEO, mobile, apps, content integrations, video, social, microsites, and emerging media.
• Championed relationships with strategic partners such as Facebook. Built partnership roadmaps and test & learn agendas involving multi-million dollar budgets in a matrix organization.
• Piloted advanced targeting methods and customer insights to deliver personalized creative and customized user experiences.
• Launched Chase Consumer Bank’s tests of one-to-one display, paid content distribution, app install ads, in-app ads, paid social, retargeting, and personalized creative.

Columbus, Ohio, US

• Led online customer acquisition team for BathandBodyWorks.com. Responsible for driving site traffic, sales, and new customers through online marketing channels: paid search, SEO, affiliate marketing, comparison.
• Managed multiple external agencies and multi-million dollar budgets. Consistently delivered against traffic, sales, and new customer forecasts.
• Re-organized and re-launched paid search program. Led paid search cost optimization initiative: reduced costs by -52% while increasing sales +57% vs. prior year over a five-month period.
• Managed RFP to select new paid search agency, and managed transition to new team. Oversaw bringing affiliate marketing program in house. Tested and launched site retargeting program.
• Won annual BBW Teamwork Award for Pelotonia Planning Committee. Volunteered as team captain, delivering record participation and fundraising (and riding 100 miles for charity).

Paris, FR

• Led search marketing relationships with Fortune 500 brands with multi-million dollar budgets, including HP, Johnson & Johnson, and a national bank.
• Incorporated consumer behavior insights, industry trends, and product benefits into paid search strategy. Developed tactical recommendations to meet business goals for product launches and new marketing initiatives.
• Integrated paid search with other marketing channels, such as TV, social, and display. Aligned performance targets, creative, user experience, and measurement to achieve overall marketing goals.
• Reorganized search program for national bank. Grew online conversions by 600% in six months.
• Managed search marketing during subprime mortgage crisis – rapidly changing messaging, preventing ads from showing near negative press, and refining keyword lists. Increased online conversions during fluctuating market.

Chicago, IL, US

Nashville, Tennessee, US

Columbus, OH, US

Bsba With Honors, Summa Cum Laude, Marketing, Finance

Master'S, Media And Communications

Education record